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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
Serpstat Categories on Findstack
Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 30, 2024
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 06, 2019
 Source
Overall Rating:
5.0
II
Ivan I.
Freelance Graphic And Web Designer
Share
"Utilizing it for SEO and content marketing"
What do you like best about Serpstat?

The thing that I like most with this is its support. You actually have a pre-installed messenger from the site itself. Whenever you have inquiries, I pull it up. I ask whatever I need to ask and within minutes I get the response I want.

What do you dislike about Serpstat?

There are some things that I don't like. But the one true problem I experienced has something to do with the missing keywords. The list happens to not be sorted out in the form of headers.

What problems is Serpstat solving and how is that benefiting you?

SERP stats. Keywords Tracking. SEO Audits

Mid Market (51-1000 emp.)
Oct 04, 2019
 Source
Overall Rating:
5.0
Jacob M. avatar
Jacob M.
Cloud Engineer
Share
"Truly All-in-one SEO tool "
What do you like best about Serpstat?

Our overall experience is incredibly useful. We found many issues on our mobile version and realized that we should improve visibility of our blog posts. We got a deep understanding of key players on our market using Search Analytic tools. Serpstat is constantly improving with new tools and data. It could be quite engaging, I pull up our Rank tracker dashboard every morning and look at our current positions on Google.

What do you dislike about Serpstat?

Almost nothing, only I wish the interface was a little more streamlined and clean. Some reports are not easy-to-use, and the team needs to work more on UX.

What problems is Serpstat solving and how is that benefiting you?

I think the basic one is getting more leads from organic search. It helps our content marketer to find hot topics and create an effective content plan. We can monitor our multilingual website which is Nowadays, user acquisition is one of the most expensive parts for any SaaS. Using Serpstat, you can significantly improve your visibility on Google, and this way lower your cost of acquisition.

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
5.0
Alok S. avatar
Alok S.
Alok Singh
Share
"Great tool for SEO and Market Research."
What do you like best about Serpstat?

Serpstat has multiple SEO tools which help me with my day to day SEO work. Very good tool for competitor research, keyword research, rank tracking. The geo based data filtering option is one of the best. Their pricing is also great and affordable. So overall it's a good SEO tool.

What do you dislike about Serpstat?

Nothing much to dislike, i have been an old user and i use Serpstat frequently for my web projects. It has always helped me with keyord and backlink research.

What problems is Serpstat solving and how is that benefiting you?

I mostly use three tools like the keyword research, backlink discovery, and keyword ranking geo data. Helps me to quickly identify niche and keywords that are profitable. I can keep track of my backlinks. I can spy on competitor backlinks and discover new oppertunities.

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
5.0
Ivan K. avatar
Ivan K.
Ceo
Share
" Will help the average business achieve 80% of their SEO goals"
What do you like best about Serpstat?

The Serpstat UI is one of the most user-friendly and intuitive in any SEO tools I use. I enjoy using it on a day to day basis as the insights it provides, especially site audit

What do you dislike about Serpstat?

Nothing specific I can mention at this point

What problems is Serpstat solving and how is that benefiting you?

For a marketer, it makes it easier to find weak spots on a big website where it is hard to check and analyze big amount of data

Small Business (50 or fewer emp.)
Sep 22, 2019
 Source
Overall Rating:
5.0
LW
Larry W.
President, Ceo
Share
"Super Seo Tool - a monster !!"
What do you like best about Serpstat?

I like the tool for many reasons Its a very accurate tool nice updated and easy as heck to use. You will find easy im sure of that

What do you dislike about Serpstat?

I wish User interface was more modern just a matter of my preference. But is easy to use and thats the bottom line

What problems is Serpstat solving and how is that benefiting you?

Beings a All-in-one SEO platform it gives me the tools my company needs to rank higher in google Site Audit, Competitor Analysis, Backlinks and Rank Tracking. Come on enough said this tool is a monster and then some!!

Mid Market (51-1000 emp.)
Sep 19, 2019
 Source
Overall Rating:
5.0
Valentina K. avatar
Valentina K.
Digital Marketing Specialist
Share
"Very convenient tool"
What do you like best about Serpstat?

I like all the tools and the opportunity to export the data that you need.The backlink analyse and the keyword search tools are the best.

What do you dislike about Serpstat?

There's nothing that I don't like. Serpstat is improving every day, it gets better.

What problems is Serpstat solving and how is that benefiting you?

It's most useful for me to find new keywords and research the competitors.

Small Business (50 or fewer emp.)
Sep 19, 2019
 Source
Overall Rating:
5.0
WG
Wendy G.
Owner
Share
"Easy and powerful"
What do you like best about Serpstat?

Easy to use. Lots of different ways to do keyword and competitor research.

What do you dislike about Serpstat?

Doesn't show the same numbers as Google Analytics, so I wonder about its accuracy, but it's still a valuable tool.

What problems is Serpstat solving and how is that benefiting you?

No problems other than different numbers than Google Analytics. Good for keyword research.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
II
Ivan I.
Web Developer
Share
"Excellent SEO platform"
What do you like best about Serpstat?

I am using mostly the Rank tracking feature and so far it is the best in business. After the new update is even better.

What do you dislike about Serpstat?

All good so far. I would like to have more video tutorials on how to use the platform and more real case scenarios.

What problems is Serpstat solving and how is that benefiting you?

Monitor my client's websites SEO

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
DS
Don S.
Owner
Share
"Excellent all-around tool"
What do you like best about Serpstat?

Serpstat provides a well-balanced selection of capabilities. From keyword research to project monitoring, it's easy to develop new ideas and keep the old ones spooling.

What do you dislike about Serpstat?

It's not Serpstat's fault, but the number of queries I can run per day is considerably limited. That's because I bought the tool under a special plan ... so the rate was good, but I'd rather have more access.

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat for keyword research, backlink analysis, rank tracking, and website analysis primarily. I love that I can do all of that on one site.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
Donna B. avatar
Donna B.
Digital Platforms Manager
Share
"Affordable SEO Help for Everyone"
What do you like best about Serpstat?

Serpstat makes SEO easy for everyone with an affordable tool that's got a user-friendly interface and tutorials designed to explain search engine optimization.

What do you dislike about Serpstat?

I really have no complaints about Serpstat! For its monthly cost, I can't expect anymore, and while maybe a keyword list showing the new/lost/improved/decreased keyword report, it's not a deal breaker because I can even help my high-end SEO clients with a Serpstat report!

What problems is Serpstat solving and how is that benefiting you?

I'm finding what people are expecting when they come to my site, where we need to improve our use of keywords and what is improving on my site when I make changes. This means I'm getting more traffic and meeting readers' needs more thoroughly!

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
Janeiro B. avatar
Janeiro B.
Digital Marketing Consultant
Share
"Serpstat provides very valuable data"
What do you like best about Serpstat?

For my uses, there is much to like about serpstat. I really like the site audit tool and information I can gather on competitors. Most of all, I like all of the training and support they provide.

What do you dislike about Serpstat?

This is a well thought out tool. All of the issues I had initially has been resolved.

What problems is Serpstat solving and how is that benefiting you?

Serpstat has saved me a lot of time when researching prospects and client competition. It is also a helpful tool for evaluating and tracking keywords. I am still learning the tool, serpstat provides a great deal of training and this has been a huge benefit for me as well.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
MC
Marco C.
General Manager
Share
"Great alternative to more expensive SEO tools"
What do you like best about Serpstat?

Working in a company offering multilingual services, I especially appreciate the fact that Serpstat provides several international database to choose from, that's key for real multilingual and multicountry SEO campaigns.

What do you dislike about Serpstat?

Sometimes the loading times are not optimal. Some screens and sections take a while to load.

What problems is Serpstat solving and how is that benefiting you?

We're currently using Serpstat for internal purposes only, but it already showed all its potential. We could better position a few pages, thanks to the detailed analysis provided by the tool, and most of all, to its powerful filters.

Mid Market (51-1000 emp.)
Sep 11, 2019
 Source
Overall Rating:
5.0
VK
Volodymyr K.
Seo
Share
"Flexible tool for search analysis"
What do you like best about Serpstat?

I use it mostly for monitoring keywords that are crucial for my business. Also, to me, it was essential if they can simultaneously monitor my competitors. I enjoy looking at those reports. I know exactly any movements on my local market.

What do you dislike about Serpstat?

It's quite a complicated platform if you are not an SEO/marketing person, it's great that I had a personal manager that helped me and answered all my questions.

What problems is Serpstat solving and how is that benefiting you?

Now I have an understanding of what's happening in search and whose my closest competitors and how they move. I have great insights in a very competitive market.

Small Business (50 or fewer emp.)
Sep 11, 2019
 Source
Overall Rating:
5.0
NM
Nadya M.
Product Marketing Manager
Share
"Extensive SEO Tool for Digital Marketers"
What do you like best about Serpstat?

There are two main features that I like the most. 1. Search analysis toolset is fascinating. It allows you to find differences in your SERP results per region/audience segment/niche is very powerful. 2. Serpstat's audit tools are very robust. It's very easy to do periodical audits without the need for costly third-party solutions.

What do you dislike about Serpstat?

I am fully satisfied with existing functionality, I only have feature requests: it would be great to have an integration with Google Webmaster Tools.

What problems is Serpstat solving and how is that benefiting you?

We are trying to improve online visibility of our clients and Serpstat helped us to improve it quite well! It also provides useful data about competitors as well.

Mid Market (51-1000 emp.)
Aug 30, 2019
 Source
Overall Rating:
5.0
EW
Ella W.
Consultant Manager
Share
"One of the exceptional search engine optimization tools i've ever used"
What do you like best about Serpstat?

Certain breakdown of all our key search engine optimization metrics and overall performance history. It's very smooth to evaluate our overall performance against competition, and identify new opportunities to enhance. The "hyperlink intersect" tool is incredible! you could without problems see who's linking for your competitors and not your web page, and paintings through the report list to build your presence on the ones domain names.

What do you dislike about Serpstat?

Not a whole lot to bitch approximately. Within the destiny, it might be tremendous to have extra guidelines primarily based on overall performance.

What problems is Serpstat solving and how is that benefiting you?

Search Engine Optimization - improving search rankings, constructing back links, optimizing meta details. Serpstat helped us reach a 1st page search ranking for a brand new product target key-word inside months of launch.

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