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Nightwatch
Your Overnight Web Sentinel
4.8
(39)
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Nightwatch Reviews & Product Details

Nightwatch Overview
What is Nightwatch?

Nightwatch is a location-focused keyword-tracking tool that helps you discover your position in the search rankings across more than 100,000 locations worldwide. Nightwatch gives you an overview of your position on Google, it also gives you data on your ranking on platforms like DuckDuckGo, YouTube, and Bing, as well as on desktop and mobile. Like many leading keyword rank tracking tools, the service collects accurate data from Google Analytics, Keyword Planner, and Search Console. Nightwatch also provides tips and insights on how to make your site more visible. A reporting tool is available for white-label reports, and an auditing feature is included in its list of tools.

Company Nightwatch
Year founded 2018
Company size 11-50 employees
Headquarters Delaware, United States
Social Media
Nightwatch Categories on Findstack
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Crevio
Sponsored
5.0
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$29.00/month
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Ask Questions about Nightwatch
What Nightwatch is best for?
How does Nightwatch compare to Serpstat?
What are the pros and cons of Nightwatch?
Nightwatch Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Nightwatch Pros and Cons
Pros
  • On demand rank tracking
  • Excellent interface
  • Easy to understand reports
Cons
  • Pricier than competition
  • Free trial is very limited
Nightwatch Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Nightwatch Media
Nightwatch 0
Nightwatch 1
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Nightwatch Screenshots
Nightwatch Integrations
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 09, 2024
Nightwatch Logo
39 Nightwatch Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Aug 28, 2018
 Source
Overall Rating:
5.0
HF
Henrik F.
Founder
Share
"Impressive set of features and the best rank tracker I've used!"
What do you like best about Nightwatch?

Nightwatch has an impressive set of features, super competitive pricing, great API and the best rank tracking accuracy in the industry. The UI is very intuitive and the smart use of small diagrams, sparklines and graphs makes it easy to follow the progress of your SEO work.

What do you dislike about Nightwatch?

I find the report tool somewhat limited, I can't find a way to filter out keywords based on tags etc. Maybe the functionality is there but I just don't understand how to use it? I have not yet put forward my input on this matter to the developers so I'm sure it is fixable!

What problems is Nightwatch solving and how is that benefiting you?

I really love the dashboard! It lets you pin site diagrams making it super easy to get a quick idea of the general progress of your ranking progress on multiple sites in one go. I also find the "Discover Keywords" feature very useful!

Small Business (50 or fewer emp.)
Aug 23, 2018
 Source
Overall Rating:
5.0
CR
Craig R.
Founder
Share
"Nightwatch: Your SEO best friend"
What do you like best about Nightwatch?

The graphical design of Nightwatch is amazing. It’s easy to read and understand because of the excellent UX/UI design. I don’t see anything else on the net that comes even close, and the ones that do come close they look like Candyland. Nightwatch looks like the future went back in time and gave the designers a sneak peak at what design will become. The reports that Nightwatch churn out is amazing, easy to read, and you can slap your logo on them and send them straight to the clients. No need to mess around. It’s all there. It’s amazing how professional these reports look like.

What do you dislike about Nightwatch?

The reporting customization could be enhanced even further. I reached out to Nightwatch, and they listen to their users and I'm very confidant that my suggestions will be added.

What problems is Nightwatch solving and how is that benefiting you?

I wake up in the morning and one of the first websites I log into is Nightwatch. It's nice to have a general dashboard to look at and see how everything is going for your sites and your client sites.

Small Business (50 or fewer emp.)
Aug 20, 2018
 Source
Overall Rating:
5.0
WT
Wilson T.
Founder
Share
"Very Impressive - Nightwatch "
What do you like best about Nightwatch?

First most important thing is the automated report to be sent out to my clients. This has been the most valuable feature to my business. Report can be customised based on the package my client has signed up. It is so easy to customise and setup an automated report. The white labelling is the huge plus to the report. I can customise the email to be sent out with the report. Each client gets a personalised email with their ranking report. Next, let talk about the rank tracking. Because I am doing local SEO and Nightwatch has been able to track the local keywords precisely. Did I mention about google map listing? Oh Yes! Nightwatch is so capable in tracking Google snack pack. Daily ranking update has been another reason why I like Nightwatch so much. With daily ranking update I am able to go back to the history to see the rankings on specific date. Of course, they are so many rank tracking tools today but no one has come even closer to Nightwatch. You get what you paid for. Nightwatch makes me look like a professional when I am talking to clients. It has contributed so much to my business. Love it and thanks to team behind Nightwatch. They have done a great job and I never and ever had an issue with them. The software never glitched so I don't have to worry about the downtime of the software.

What do you dislike about Nightwatch?

To be honest, I haven't found any reason to dislike Nightwatch. It does what it says so nothing I can dislike about the software and the team.

What problems is Nightwatch solving and how is that benefiting you?

1) Automated Report 2) Customised Report 3) Personalised Email 4) Daily ranking updates 5) Accurate Ranking Data 6) Able to track local keywords 7) Monitoring backlinks 8) Able to see the search volume on each keywords

Small Business (50 or fewer emp.)
Aug 01, 2018
 Source
Overall Rating:
5.0
J.
Jaka .
Ui&Ux Designer
Share
"It is a user-friendly, yet powerful tool that does the job!!"
What do you like best about Nightwatch?

What I like the most about Nightwatch is the visual representation of rankings, especially overall average position and evolution for specific keywords. In a split second, I can see how well we perform for a certain time period. It is a user-friendly, yet powerful tool that does the job!!

What do you dislike about Nightwatch?

So far so good. I just hope that it won’t become too big, with gazillion features, where UX could suffer. But I understand that the target audience of NightWatch are SEO marketing experts who appreciate features beyond simple rank-tracking.

What problems is Nightwatch solving and how is that benefiting you?

Just to see how our SEO efforts result in rank tracking. It is also useful for team motivation :)

Small Business (50 or fewer emp.)
Jul 26, 2018
 Source
Overall Rating:
5.0
JK
Jernej K.
Internet Marketer, Super Affiliate & Seo Expert
Share
"My favourite search rank tracking tool"
What do you like best about Nightwatch?

accuracy, good user experience, a clear broad vision of my campaigns without losing focus on the project, keyword suggestion tool

What do you dislike about Nightwatch?

Nothing really to dislike. The tool is awesome.

What problems is Nightwatch solving and how is that benefiting you?

I’ve been using this tool since they launch it as an successor of Rank Trackr and its the best from my own experience. I’m able to monitor lots of SEO campaigns without losing focus in all that data they provide, so i get a really clear broad picture. Besides that, the tracking is really accurate (compared several tools with it and they were the most consistent in the test).

Small Business (50 or fewer emp.)
Nov 07, 2023
 Source
Overall Rating:
4.5
VishNu C. avatar
Vish Nu C.
Digital Marketing Executive
Share
"The best free seo tool for keyword rank tracking"
What do you like best about Nightwatch?

I like the data quality as it provides realtime correct data tracking of the keyword ranking in different countries that even for free

What do you dislike about Nightwatch?

if we are continously use this extension for some times some times google captcha will come and we cant continue track the keyword rank

What problems is Nightwatch solving and how is that benefiting you?

Using nighwatch i can easily track my webiste ranking in different coutries for free that is in any language and any location. the next feature is we can save our query in these dashboard for easy acces and also we can add somanywebsite address in the task bar for easy rank tracking of our website even with our competitors.

Small Business (50 or fewer emp.)
Feb 04, 2019
 Source
Overall Rating:
4.5
AT
Anthony T.
Digital Analyst
Share
"New Addition to my Marketing Arsenal"
What do you like best about Nightwatch?

For the price Night Watch provides an excellent experience. The user interface is great as it shows all the important information metrics across various areas. It also is the most visually appealing SEO reporting software out there in my opinion. They have excellent allowances for tracking keywords and back links. The reporting options are highly customizable as well which is a must. Their customer service was also great and highly responsive. Looking forward to seeing this software evolve What do you dislike?

What do you dislike about Nightwatch?

More information on upcoming features. Roll out of the site audit tool.

What problems is Nightwatch solving and how is that benefiting you?

As a freelancer needed an SEO software that could handle all my SEO and reporting needs at a price that was realistic for a small business. Night Watch has been a great addition to my marketing arsenal. Succinctly the benefits have been time saving via reporting and the ability to allocate funds to other sources given the competitive pricing.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
4.5
JF
Jordan F.
Ceo
Share
"Upgraded From Ranktrackr Because We Already Loved Ranktrackr"
What do you like best about Nightwatch?

We moved to Nightwatch after using several other keyword ranking trackers. Why? The #1 thing we need from a SERP tracker is accuracy, and we've found nothing better. The ability to apply numerous filters and see multiple factors including Map Pack rankings is icing on the cake. Add in keyword suggestions, competitor tracking, and backlink tracking, and you've got one of the most powerful keyword SEO tools in the industry. We use Nightwatch on every project, from solopreneurs to large international corporations. It works, saves us time, and helps us increase profits.

What do you dislike about Nightwatch?

Was not immediately evident how to to hook up multiple GA and GSC accounts, but support helped us solve this quickly.

What problems is Nightwatch solving and how is that benefiting you?

Primarily: Keyword tracking for massive amounts of keywords. Use the software pick up keyword suggestions and also to double check backlink profiles from Ahrefs.

Small Business (50 or fewer emp.)
Oct 30, 2018
 Source
Overall Rating:
4.5
TN
Trevor N.
Owner
Share
"Best bang for your buck!"
What do you like best about Nightwatch?

I have used and tested many different rank trackers over the years, from hosted to self hosted. I always had complaints with what I was using until I discovered Nightwatch. The setup is a breeze and everything "just works". The ability to view certain metrics such as Majestic TF/CF, backlinks, and analytics all from within Nightwatch is a huge time saver for us.

What do you dislike about Nightwatch?

Nothing so far. If I had to pick something I would like the ability to monitor more backlinks without upgrading our plan.

What problems is Nightwatch solving and how is that benefiting you?

Nightwatch saves us time, which is extremely important to us.

Small Business (50 or fewer emp.)
Oct 22, 2018
 Source
Overall Rating:
4.0
RS
Rickard S.
Founder
Share
"Great overview"
What do you like best about Nightwatch?

I like the fact that you get the statistics from several different great online seo-tools in one place. The most important metrics are shown in the dashboard and you can easily follow the progress.

What do you dislike about Nightwatch?

Some metrics seem like they are not possible to track backwords more than a couple of months. I am not sure though since I am a new user and might just not have found how to do it.

What problems is Nightwatch solving and how is that benefiting you?

A great overview of your seo, progress and performance. We can detect trends in our ranking easily.

Small Business (50 or fewer emp.)
Oct 16, 2018
 Source
Overall Rating:
4.0
TS
Tom S.
Founder
Share
"Slick and Powerful"
What do you like best about Nightwatch?

I can create custom reports for any group of keywords i.e mobile keyword rankings, and also segment an entire site's keywords by mobile/desktop - integral in the mobile first indexing era. The dashboard also looks very cool.

What do you dislike about Nightwatch?

I like the "discover keywords" addition to Nightwatch where it suggests keywords for you to track off the bat once you enter a URL, but in my experience this only works on a domain level, i.e it won't give you targeted suggestions per URL. So not a gripe, more like a "would be nice."

What problems is Nightwatch solving and how is that benefiting you?

Keyword reporting takes minutes as opposed to hours. The ability to view mobile SERPs within the desktop app for any specific keyword on any date is hugely powerful and time-saving too.

Small Business (50 or fewer emp.)
Aug 27, 2018
 Source
Overall Rating:
4.0
Pavel S. avatar
Pavel S.
Seo Supervisor
Share
"Great for Rank Tracking and a Lot More!"
What do you like best about Nightwatch?

I love the rank tracking capabilities of Nightwatch, but what I love most about it is the fact that the developers keep adding new features to it all the time like the backlink tracking tool, most recently.

What do you dislike about Nightwatch?

There are times when some of the data I see in Nightwatch is a bit off. For example, the number of indexed pages it shows for website will be zero even though i know that website has many indexed pages. It only happened once though and when I asked suport they said it was caused by a problem with Google's data.

What problems is Nightwatch solving and how is that benefiting you?

It saves our agency time when it comes to rank tracking and provides many other additional tools in one place.

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Nightwatch is a hidden gem!"
What do you like best about Nightwatch?

Great solution, great value, very fair price. I am super pleased in everything I get out of this product. Great reporting, accurate data, amazing support. Best product I have used in years. Thank you for investing in listening to people's needs & exceeding expectations.

What do you dislike about Nightwatch?

nothing to complain about - I highly recommend giving this a test drive

What problems is Nightwatch solving and how is that benefiting you?

Tracking client data, making adjustments to client campaigns is much easier with the info I gather

Small Business (50 or fewer emp.)
Aug 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for checking rankings and links."
What do you like best about Nightwatch?

I like the fact that there is almost always someone online to help answer any questions.

What do you dislike about Nightwatch?

The fact that I had to upgrade because of getting to many backlinks for me to continue, i had to upgrade. This should be unlimited backlinks, they will grow by the thousands monthly, I will have to upgrade again soon just to continue to count backlinks. Also would like this to cost less. If you charge less you will have more clients for what is otherwise a great product. listen to what your reviews say :)

What problems is Nightwatch solving and how is that benefiting you?

I need to monitor backlinks more closely and check that the people I am paying to do them are actually doing what I paid them to do.

Small Business (50 or fewer emp.)
Aug 27, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Platform!"
What do you like best about Nightwatch?

Nightwatch is very straightforward. It makes it easy to send reports to clients as well as utilize tools to better serve our clients.

What do you dislike about Nightwatch?

There is not much to dislike about this product. My one point might be the search volume feature. I find it hard to believe that the number is 0 in so many of my keywords.

What problems is Nightwatch solving and how is that benefiting you?

Nightwatch has become a big timesaver as we no longer need to track anything manually!

Mid Market (51-1000 emp.)
Jul 09, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Innovative and powerful SEO tool with an easy to navigate dashboard."
What do you like best about Nightwatch?

The tool allows for the customization which makes it very easy to navigate -- you can simply arrange it to show you the desired data. The dashboard is user-friendly, the tool itself is very powerful and proved to be equipped with the ability for high accuracy tracking and large-scale data processing. The customer support is readily available to help and answer any questions (usually with screenshots which makes it easy to solve the issue).

What do you dislike about Nightwatch?

It takes some time to learn to be able to use the tool to its full potential, but once you do, it's irreplaceable.

What problems is Nightwatch solving and how is that benefiting you?

Measuring and analyzing the SEO performance of the website by tracking backlinks, segmenting keywords, displaying trends, preparing customized reports and more.

Small Business (50 or fewer emp.)
Oct 09, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great platform"
What do you like best about Nightwatch?

I have used Nightwatch both at an agency and later for an in-house marketing position. Nightwatch offers a wide array of fantastic features to help get a comprehensive view of your SEO strategy as it stands and where it needs to go. Love the different views and locations I can monitor, the visual graphs, and the competitor analyses. Adding keywords is easy and the ability to link your Google Search Console and Analytics is useful. I also find the backlink feature handy.

What do you dislike about Nightwatch?

I'd love to be able to have more than 5 competitors at the lower price point and I do wish that it was easier to use location tracking without having to add the same keywords over and over for multiple zipcodes.

What problems is Nightwatch solving and how is that benefiting you?

We're really able to see missed opportunities with keywords, determine high priority keywords to focus on, and look at the bigger picture of how our content strategy can be improved.

Enterprise (> 1000 emp.)
Oct 30, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"An useful automated tool for keywording"
What do you like best about Nightwatch?

I like the automated dashboards and the quick view of my websites health. I have a lot of info on one dashboard. But the most important asset is the tagging. I tagged all my keywords and play with reports based on that. An overview is useful but a segmentation is great.

What do you dislike about Nightwatch?

The drop-down menu is a little bit annoying as I have to change all the view if I want to see another account data. It could be nice to have a drop-down menu at the left on the page. Or better: a comparison tool!

What problems is Nightwatch solving and how is that benefiting you?

I didn't solve business problem NightWatch is a key tool to see the evolution of the average position based on chosen keywords. I can closely monitor keywords that We whose with the clients.

Small Business (50 or fewer emp.)
Aug 27, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Breakfast, lunch and dinner with Nightwatch!"
What do you like best about Nightwatch?

When it comes to picking the right tool for SEO, we invest a lot of time, effort and money into testing which can last up to a month. After testing period Nightwatch is our chosen tool for SEO tracking and analyzing and will probably stay permanently. Specially for analyzing as it offers advanced custom reports and integrates very nicely and easily with Google products (such as GA, SC). The team keeps improving it constantly and is very responsive.

What do you dislike about Nightwatch?

Pricxing on big plans. Dont we all hate to give money, when we earn money :)

What problems is Nightwatch solving and how is that benefiting you?

Tracking, reporting, costum reporting but most of all the feature: competition ranking comparison and tracking

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