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Reply
Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 04, 2025
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1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Oct 12, 2022
 Source
Overall Rating:
5.0
Luke B. avatar
Luke B.
Business Development Executive
Share
"Would 100% reccomend"
What do you like best about Reply?

I've used multiple email automation systems but reply gives the best data, assistance and all round easy to use design!

What do you dislike about Reply?

I can't really fault it! But the one thing I would say is that it can sometimes be quite laggy.

What problems is Reply solving and how is that benefiting you?

It is solving email outreach and making it super seamless!

Small Business (50 or fewer emp.)
Oct 12, 2022
 Source
Overall Rating:
5.0
JV
Jeremy V.
Ceo
Share
"An essential tool in the modern outbound stack."
What do you like best about Reply?

What's most helpful is the simplicity of the tooling. You can create lists, and seamlessly run sequences on them - all with a few clicks.

What do you dislike about Reply?

There's a couple of bugs from time to time but the eng team is pretty responsive and are able to fix them quite promptly.

What problems is Reply solving and how is that benefiting you?

For me, they are really solving the list building piece. The ability to query contacts and get their information is incredible.

Mid Market (51-1000 emp.)
Oct 12, 2022
 Source
Overall Rating:
5.0
JM
Joao M.
Senior Business Development Manager
Share
"The best Outbound platform on the market..."
What do you like best about Reply?

Reply.io is the best Outbound and Outreach tool on the market, period. The UI/UX is fantastic, and the customization features are immense. Finally, a product with solid pillars of email deliverability and automation from LinkedIn and other channels. Congratulations team.

What do you dislike about Reply?

Chrome extension can be improved. Needs more stability, mainly in LinkedIn Sales Navigator. Overall is good but needs some love. Also, more custom variables (liquid syntax) would significantly improve message personalization. Something like Mutual Connection, Period of the day(Morning, Afternoon, Night), Time in current job, etc...Overall, a great product

What problems is Reply solving and how is that benefiting you?

With a platform like Reply.io, we can increase the volume of qualified leads/prospects and close more deals and MRR. Email deliverability is also super important, which we can achieve with a tool like Reply.

Small Business (50 or fewer emp.)
Oct 10, 2022
 Source
Overall Rating:
5.0
JR
Jonny R.
Digital Marketing Consultant
Share
"I love this tool - it is like having 100 of me working away!!"
What do you like best about Reply?

I love the interface, easy to understand and find what you need. Their support is so fast too!

What do you dislike about Reply?

Right now there isn't anything. If anything comes up I speak with support and they genuinely take it on board and most of the time add to the roadmap!

What problems is Reply solving and how is that benefiting you?

sales and business development for clients!

Small Business (50 or fewer emp.)
Oct 07, 2022
 Source
Overall Rating:
5.0
AP
Alexander P.
Product Marketing Manager
Share
"Useful service for any business"
What do you like best about Reply?

Reply.io got great solutions for lead generation; I like everything about emailing, LinkedIn automation, etc. First of all, I was looking for a tool to work with LinkedIn leads, but then I started using other Reply's solutions, and I can recommend it.

What do you dislike about Reply?

I cannot say it's what I dislike, but I prefer a more extended free trial period for any service. Nevertheless, this is a good service, and it's worth being tested.

What problems is Reply solving and how is that benefiting you?

It helps me automate my work on Linkedin, and it is also handy to use when making email outreach. So it covers mostly all of my marketing needs. Now I know that I don't miss any quality lead.

Small Business (50 or fewer emp.)
Oct 07, 2022
 Source
Overall Rating:
5.0
BC
Brett C.
Account Executive
Share
"ReplyIO is the Best Customer Service Today"
What do you like best about Reply?

If I ever have an issue with my reply account or any questions with sequences, the friendly Reply team solves the issue within 10 minutes, every time!

What do you dislike about Reply?

Sometimes we have to login/logout too much.

What problems is Reply solving and how is that benefiting you?

Reply is helping me send quality, valid emails.

Small Business (50 or fewer emp.)
Oct 06, 2022
 Source
Overall Rating:
5.0
RK
Ruslan K.
Ceo
Share
"The best SaaS product in my stack for the last 4 years"
What do you like best about Reply?

The most caring CS team I've ever encountered. Quality of the product.

What do you dislike about Reply?

Pricing is a bit messy. Other than that nothing comes to my mind.

What problems is Reply solving and how is that benefiting you?

Reply allows me to close more deals

Small Business (50 or fewer emp.)
Oct 04, 2022
 Source
Overall Rating:
5.0
LS
Luke S.
Business Development Rep
Share
"Great All Round Customer Service"
What do you like best about Reply?

The email safety service management. The UI and UX as well as the ability to send over LinkedIn.

What do you dislike about Reply?

The tasks page lacks the ability to complete tasks

What problems is Reply solving and how is that benefiting you?

It's allowing us to introduce new domains and warm them up very efficiently.

Small Business (50 or fewer emp.)
Oct 03, 2022
 Source
Overall Rating:
5.0
Tatyana S. avatar
Tatyana S.
Business Development & Outbound Manager
Share
"The most convenient tool for email outreach"
What do you like best about Reply?

3 months ago we started to use Reply.io for our email outreach and I can say that it's the most convenient tool we've ever used. There are a lot of different functions that do work with email for us easier (A/B testing, letter positivity, templates, and so on). Customer support is always in touch and ready to help.

What do you dislike about Reply?

for the first time, it was difficult to understand how to set-up campaign setting, but after a quick chat with support, everything was clear :)

What problems is Reply solving and how is that benefiting you?

we use Reply for mass-campaign in our company, that helps us bring more clients

Small Business (50 or fewer emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
TL
Tim L.
Founder
Share
"A happy customer"
What do you like best about Reply?

Help and assistance have been great. Everyone I've worked with has promptly responded with knowledge of their platform.

What do you dislike about Reply?

Nothing so far, we've been on the platform for 5 months.

What problems is Reply solving and how is that benefiting you?

They have significantly automated our marketing process.

Mid Market (51-1000 emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
DK
Dmytro K.
Email Marketing Manager
Share
"3+ years of experience"
What do you like best about Reply?

User experience, I adore my industry more with Reply.io. Amazing team support.

What do you dislike about Reply?

Don't know. Don't have any ideas. Perhaps automatization with If/then/else

What problems is Reply solving and how is that benefiting you?

Solving Outbound outreach via different channels. The most common is Email and LinkedIn cooperation.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
Antonio G. avatar
Antonio G.
Ceo
Share
"The best solution I found for email cadences - Better than outreach.io"
What do you like best about Reply?

I was looking for an email cadence tool... outreach.io was the one everyone was talking about... but hey typical corporate fashion... no transparent pricing, only yearly contracts etc... bad service for small/medium business... it wasn't working. Then I found reply.io and gosh... what a find. I LOVE it. Reasonable pricing, amazing functionality, easy to use, good integrations with Pipedrive... it was really all I needed. Service has been great too. I am a huge Reply.io fan!

What do you dislike about Reply?

No downsides so far. I love everything about reply.io.

What problems is Reply solving and how is that benefiting you?

With reply.io I can configure automatic cadences to reach out to my prospects. I love all the customization available etc... it's awesome.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
Ethan O. avatar
Ethan O.
Founder
Share
"Reply is an excellent software solution that allowed me to reach more potential customers!"
What do you like best about Reply?

Reply is a reasonably priced solution that is easy to use and highly effective!

What do you dislike about Reply?

While the software isn't free, they do have a free trial that helped me make the decision to purchase a subscription!

What problems is Reply solving and how is that benefiting you?

They solve the painstaking process of email marketing.

Small Business (50 or fewer emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
Anthony P. avatar
Anthony P.
Ceo/Founder
Share
"REPLY.IO has been the #1 most important tool in growing our business!"
What do you like best about Reply?

The service itself is very important to scaling the sales of any business, especially if email is your method of choice. Their customer service is also great!

What do you dislike about Reply?

I can honestly say that, there is nothing to dislike. They do a great job always!

What problems is Reply solving and how is that benefiting you?

They are solving drip email campaigns and the ease in which you can create an execute them to grow your sales via outbound email.

Small Business (50 or fewer emp.)
Sep 26, 2022
 Source
Overall Rating:
5.0
SS
Steven S.
Engagement Manager
Share
"Invaluable, Efficient, & Essential"
What do you like best about Reply?

Rply.io is an intuitive and well-designed engagement management platform. It has allowed us to effectively scale our sales and marketing ecosystem.

What do you dislike about Reply?

Nothing, it's perfect! Love how easy it is to use on a daily basis and the support is incredible!

What problems is Reply solving and how is that benefiting you?

Reply.io allows us to manage engagement through efficiently targeted campaigns, at scale. As a growing startup, effective marketing is essential.

Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
5.0
MT
Milos T.
Marketing Consultant
Share
"I've been using Reply.io for the past 5 years and no plan to change it!"
What do you like best about Reply?

Their customer support is super helpful! When raising different sorts of questions to their team, they have been always providing a great customer support, doing their best to find a solution, workaround or compensate the problem.

What do you dislike about Reply?

I wish if there were a "back" button when opening a single sequence, so this button could enable going back to the full list of sequences. Currently, if I want to back , I need to click on the Sequences tab. Just a UX thing, in my opinion.

What problems is Reply solving and how is that benefiting you?

Warming up an email address or even a whole domain was a struggle I constantly faced when doing email outreach. The Warm Up email function is super helpful when adding any new address, making sure I decrease chances for my email to finish up in spam.

Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
5.0
MM
Marjorie M.
Talent Acquisition Consultant
Share
"Great email marketing tool and reliable customer service!"
What do you like best about Reply?

Reply has outstanding and reliable customer service. No need to wait for a couple of hours before our team's queries/problems are solved. Plus, Reply itself is a beneficial email marketing software. Hands down to Reply team!

What do you dislike about Reply?

It would be the graphics. Once the sequence is opened, it automatically redirects to the steps. I don't find it pleasing. For me, it would be better if once the sequence name is clicked, it would shift to the sequence inbox instead.

What problems is Reply solving and how is that benefiting you?

Minor queries in running the email campaigns. Reply has a bot who instantly answers concerns and if ever the scenario requires a human presence, their team won't keep you waiting for long.

Small Business (50 or fewer emp.)
Sep 20, 2022
 Source
Overall Rating:
5.0
VS
Vitalii S.
Ceo
Share
"Cold e-mail outreach for B2B SaaS in e-commerce"
What do you like best about Reply?

I do like the settings' simplicity and performance. Ideal tool for outreaching.

What do you dislike about Reply?

Technologies behind the user interface are a little bit outdated, which is why sometimes I had issues with screen updates.

What problems is Reply solving and how is that benefiting you?

E-mails outreach automation for sales. I send ~2000 e-mails per month and get leads from there. Also, I connected Reply to Zapier to automate some processes in CRM and minimize routine work.

Small Business (50 or fewer emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
Ashish V. avatar
Ashish V.
Cofounder And Ceo
Share
"Super easy to use and intuitive product for outbound !"
What do you like best about Reply?

Extremely easy to use and you are ready to start your sequences very quickly. Easy management (import and enrichment) of leads.

What do you dislike about Reply?

Probably will hit some not-so-good features once I use all features. Yet to try everything.

What problems is Reply solving and how is that benefiting you?

Automation of outbound. Easily able to scale.

Small Business (50 or fewer emp.)
Aug 24, 2022
 Source
Overall Rating:
5.0
AP
Artin P.
Ceo
Share
"Great UX, seamless integration, and exceptional support!"
What do you like best about Reply?

I like best their UI/UX because it's designed well and it really makes the process more simpler to navigate given that the workflows can get complex.

What do you dislike about Reply?

Sometimes the campaigns are suspended when there are too many invalid emails, which has caused us some delays and confusion.

What problems is Reply solving and how is that benefiting you?

It's helping us build leads from lists of cold emails. We mostly use it for lead generation and it's been efficient so far.