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OptinMonster
Convert Visitors into Customers
4.3
(90)
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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
OptinMonster Categories on Findstack
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Crevio
Sponsored
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 04, 2024
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Nov 19, 2020
 Source
Overall Rating:
5.0
TR
Tiago R.
Founder
Share
"OptinMonster is a Nice tool to use in your website"
What do you like best about OptinMonster?

Most used feature here in our team is Create Campaign like "popup on exit intention" or visual intervention when scroll when leads visits more then 5 pages... (criteria/triggers feature) And other examples.. Is a incredible tool to explore visual widgets for visitors with criterios

What do you dislike about OptinMonster?

More custom modules that I can insert html/javascript/css "standlone" inside a widget (like a exit popup with a thirt party chatbot inside)

What problems is OptinMonster solving and how is that benefiting you?

I can offer "relative" campaigns to my website visitors depending of their status (like... I can offer a ebook "X" for visitors that scroll more than 50% in some pages... and I can offer another "CTA button" if this user click in some interesting section).. Is very useful and is very good to realize Test AB and experiments of communcation

Small Business (50 or fewer emp.)
Jun 30, 2020
 Source
Overall Rating:
5.0
ZW
Zach W.
Operations Director
Share
"Great Product and Great Service"
What do you like best about OptinMonster?

The analytics and customization for each campaign are so great.

What do you dislike about OptinMonster?

Not a great setup for agencies. I am trying to work with 5-10 clients and there is not an agency portal for getting that set-up easily.

What problems is OptinMonster solving and how is that benefiting you?

Helping E-commerce companies grow their business. Gain more emails to sell more products!

Small Business (50 or fewer emp.)
May 05, 2020
 Source
Overall Rating:
5.0
CA
Carlos A.
Chief Servant
Share
"By Far The Best and Most Robust Plugin Technology for WordPress"
What do you like best about OptinMonster?

I have been building websites for decades and have tried countless popup type plugins over the years. And I testify that OptinMonster is by far the best tool in its class. Their backend toolset is robust, simple to use, and works just as it claims. We've only been using it for a handful of months and can't say enough about the power behind it and how it helped us increase lead generation and onsite conversion for our customers. Their support is exceptional. I am particularly impressed with the willingness to walk you through any issues or help you need. They even provide screenshots and step by step video walkthroughs on how to do things. I appreciate that more than they know. As an experienced WordPress web developer and digital marketer, I highly recommend OptinMonster. Your clients are going to love you for investing in this tool that I know from experience. You won't regret it. Keep up the great work, OptinMonster, and thanks for helping us, help our customers succeed.

What do you dislike about OptinMonster?

I have not found anything to dislike writing about. With anything good comes a learning curve. You have to be a student of the technology to maximize the potential it offers.

What problems is OptinMonster solving and how is that benefiting you?

As a digital marketer, its for certain one of the top tools we use to engage and convert visitors into leads and online purchases. And to think we've only touched the surface with the tool because there is much more depth to it, well, that's exciting. Our investment in OptinMonster has multiplied in return, and I am thankful we learned about it when we did.

Mid Market (51-1000 emp.)
Apr 23, 2020
 Source
Overall Rating:
5.0
MO
Mary O.
Digital Marketer
Share
"Easily implement & test on-site popups"
What do you like best about OptinMonster?

Built in A/B testing functionality allows for simple conversion tests.

What do you dislike about OptinMonster?

I do not have a technical background, so I find it somewhat difficult to manipulate the design to get it to look exactly how I want it to. I wish there was a sort of drag-and-drop functionality.

What problems is OptinMonster solving and how is that benefiting you?

We are able to trigger on-site popups as well as popups on our external third-party landing pages. We can use these as exit intent popups, time delay popups, click event popups, etc. We can A/B test copy, imagery, and offers on the popups easily.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
Filip H. avatar
Filip H.
Majitel
Share
"Best customer service every"
What do you like best about OptinMonster?

We love tons of features and customizations. Also we really love exceptional and fast customer service.

What do you dislike about OptinMonster?

There is nothing that I would dislike about OptinMonster

What problems is OptinMonster solving and how is that benefiting you?

We are capturing visitors and converting them into Leads

Small Business (50 or fewer emp.)
Aug 08, 2019
 Source
Overall Rating:
5.0
DE
Donald E.
Business Owner
Share
"Very friendly staff"
What do you like best about OptinMonster?

Seamless integration with Aweber and Wordpress

What do you dislike about OptinMonster?

I don't think there is anything I can say that's unhelpful, to be honest. The support team have helped me with any issues I've had and resolved all of them

What problems is OptinMonster solving and how is that benefiting you?

Creating aesthetic optin forms in tactical places throughout my blog

Mid Market (51-1000 emp.)
May 29, 2019
 Source
Overall Rating:
5.0
Alan B. avatar
Alan B.
E Mail Marketing Specialist/Analyst
Share
"Thorough and easy-to-understand answers to problems"
What do you like best about OptinMonster?

The technical support is great. Setting up the logic behind campaigns can get confusing. And, if it's wrong, your results/conversions will suffer. Something as simple as the difference between OR and AND in the logic can really hurt you. On more then one occasion I had this set up incorrectly for my desired outcome and the OptinMonster support team showed me how to fix the logic problems and why. Explaining why is important, so I don't make the same mistake again.

What do you dislike about OptinMonster?

Sometimes the wait to get an answer to a problem can be a little long. But it is better than most support systems I use on a daily basis

What problems is OptinMonster solving and how is that benefiting you?

We are gaining subscribers at a faster rate since we started using the OptinMonster exit intent campaign for all of our brands, on both desktop and mobile platforms. And, we don't have visitors complaining about the campaigns being annoying, which is a concern I had at first. We had to shut down Thrive Leads because of customer complaints.

Small Business (50 or fewer emp.)
May 07, 2019
 Source
Overall Rating:
5.0
Daniel Vroman R. avatar
Daniel Vroman R.
Owner
Share
"1+ year customer, fully satisfied"
What do you like best about OptinMonster?

You know when you reach out to customer service and you dread it because you know 90% chance you are wasting your time and you're better off just not using that functionality until you have the time to learn and impliment it? Not here. Their customer service is A+, not to mention this product is solid and never, not once given me an issue.

What do you dislike about OptinMonster?

Nothing. Seriously, nothing. I guess if it was free that would make it perfect :D But happy to pay 2x the price

What problems is OptinMonster solving and how is that benefiting you?

Increasing revenue with targeting pop ups. I'm not techy, but their system is mostly easy. When it's not, I reach out and they do it for me.

Small Business (50 or fewer emp.)
Apr 16, 2019
 Source
Overall Rating:
5.0
Jennifer V. avatar
Jennifer V.
Business Owner
Share
"Great software to use to generate leads"
What do you like best about OptinMonster?

OptinMonster allows visitors to make informed decisions based on their search on your website. They can be interested in something that you offer that may not necessarily be noticed their first visit. OptinMonster has allowed me to generate leads for my clients.

What do you dislike about OptinMonster?

It can slow down your website using another plugin from Wordpress but I feel that it is worth it since it allows potential leads to be streamlined into our sales funnel.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster allows businesses to solve problems with dropoffs without collecting the visitors information or turning that lead into a potential customer.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
BW
Bailey W.
Account Manager | Digital Marketing Analyst
Share
"Impressive pop-up software"
What do you like best about OptinMonster?

I love using this software. It requires very little or no coding to set up a lead generating pop up on one of our client's sites. I'm not even a designer but it's pretty simple to make an attractive campaign that converts visitors.

What do you dislike about OptinMonster?

Reporting could be better. There's only visitors and conversions with 1 graph over time and a conversion rate. Default always shows last 30 days, and takes a few extra clicks to see a certain time frame.

What problems is OptinMonster solving and how is that benefiting you?

Lead generation. While conversion rates vary, and some say pop-ups don't work, these can help make a difference for a client. Either they generate leads or they can be used to draw people to the pages on a website you want them to go to.

Small Business (50 or fewer emp.)
Oct 22, 2018
 Source
Overall Rating:
5.0
LS
Luke S.
Founder
Share
"Super easy to setup and get quick results"
What do you like best about OptinMonster?

For those who just want to get going quickly and test ideas, there's a suite of templates you can use and quickly tweak to suit your brand.

What do you dislike about OptinMonster?

Out of the box I couldn't find a persistent tab option to display a really important offer. In saying that, they do have a top and bottom site bar that can continually display and there is a custom a code option, too. It's just that those two options wouldn't have worked for us since we had some UI impediments stopping us from trying the first and didn't have the developer resource to try the second.

What problems is OptinMonster solving and how is that benefiting you?

New customer acquisition. Since running the promotions to different site visitors we noticed an immediate lift in revenue.

Mid Market (51-1000 emp.)
Jan 19, 2018
 Source
Overall Rating:
5.0
Jordan L. avatar
Jordan L.
Digital Marketing Specialist
Share
"Killer lead gen for a great price"
What do you like best about OptinMonster?

The power you get for the price you pay. OptinMonster offers a suite of lead gen tools that anyone can add to their website in seconds. Compared to what competitors offer in terms of lead gen tools, OptinMonster really can't be beat for price and features. Plus it is dead simple to install and use.

What do you dislike about OptinMonster?

Some things are tricky to pull off but there's a lot of helpful documentation.

What problems is OptinMonster solving and how is that benefiting you?

Lead gen is the backbone of any successful B2B business. The more you can engage with website visitors the more chance they'll convert. OptinMonster helps with a variety of ways to intercept visitors and convert them.

Small Business (50 or fewer emp.)
Aug 09, 2017
 Source
Overall Rating:
5.0
Tiina W. avatar
Tiina W.
Founder
Share
"Best optin software"
What do you like best about OptinMonster?

It's very easy to create optins and share between pages

What do you dislike about OptinMonster?

nothing, I like all the features and will test more soon

What problems is OptinMonster solving and how is that benefiting you?

get a lot of leads

Small Business (50 or fewer emp.)
Nov 14, 2016
 Source
Overall Rating:
5.0
Razvan R. avatar
Razvan R.
Ceo
Share
"Great Lead Generation Software"
What do you like best about OptinMonster?

This plugin will offer out of the box integration along with the most popular email marketing services that would make the setup process so simple. On the last version, they added a new feature where you can add the same subscriber to your existing subscriber list and also to a drip campaign. For me, it is very useful. Another good thing is that i can use the same account for all my websites.

What do you dislike about OptinMonster?

It could be more templates. Also, more editing options will be good for a next upgrade. I think sometimes that I can not create the pop-ups to match my website style. Maybe in the future optinmonster staff will add some in house analytics. Right now if you want to add optinmonster to a website you need to add google analytics first and after that you will see how many impressions do yo have and how many clicks do you get on your pop-ups.

What problems is OptinMonster solving and how is that benefiting you?

If you value quality, innovative technology like exit intent, and a user experience that isn’t matched anywhere else on the market, then OptinMonster an investment worth making, especially considering building your email list is ultimately an investment in your business.

Small Business (50 or fewer emp.)
Dec 19, 2023
 Source
Overall Rating:
4.5
TG
Tina G.
Founder
Share
"Opt into this Monster!"
What do you like best about OptinMonster?

The most helpful thing about OptinMonster is the ease of use. Setting up a campaign is simple with OptinMonster!

What do you dislike about OptinMonster?

The downside of OptinMonster is the limited availability for the free version.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster help grow my conversions as well as my subscriber list.

Small Business (50 or fewer emp.)
Sep 27, 2023
 Source
Overall Rating:
4.5
Shane J. avatar
Shane J.
Content Marketing & Paid Media Freelancer
Share
"I used Optinmonster a few years ago ...why did I ever leave?!"
What do you like best about OptinMonster?

I love the context based timed scroll option popup for my Blog posts.

What do you dislike about OptinMonster?

Nothing really ...unless you'd like to make it less expensive :)

What problems is OptinMonster solving and how is that benefiting you?

Re-capturing browser attention and moving them to my email list

Small Business (50 or fewer emp.)
Aug 21, 2023
 Source
Overall Rating:
4.5
EC
Ellen C.
Founder
Share
"Easy to use and flexible"
What do you like best about OptinMonster?

It's a straightforward platform to jump in and start using. The targeting rules are flexible to allow your campaigns to show only when you want. Multiple design options range from in-your-face pop-ups to subtle banners, depending on how you want to integrate your pop-up into the customer journey.

What do you dislike about OptinMonster?

We have to create separate campaigns for mobile and desktop so I would like to see more responsive design options. I also would like a tool that would show what pages have campaigns showing on them so we can ensure that we do not have overlap of campaigns

What problems is OptinMonster solving and how is that benefiting you?

Our most common use of optinmonster is to alert users to information that we want them to act on. we have also found OIM helpful to quickly add new information to pages without going through our page developers for a site update.

Small Business (50 or fewer emp.)
Aug 12, 2023
 Source
Overall Rating:
4.5
Mohan Lal D. avatar
Mohan Lal D.
Automation Specialist
Share
"A software for quickly implementing Popups on the Website"
What do you like best about OptinMonster?

Easy to use, and doesn't require much time for getting started. Being able to use custom CSS for styling tweaks is one of my favorites. Has a variety of targeting options, tons of already created templates which make Pop-up creation a whole lot easier.

What do you dislike about OptinMonster?

Integrations in OptinMonster are plan-based e.g. in Basic, and Plus Plan you can't use InfusionSoft Integration. Plus, Optimonster has view limits based on the plans.

What problems is OptinMonster solving and how is that benefiting you?

We were using OptinMonster for showing targetted Lead Generation Popups.

Small Business (50 or fewer emp.)
Aug 04, 2023
 Source
Overall Rating:
4.5
AA
Ajayi A.
Founder
Share
"Just like the parent company, this is an awesome product"
What do you like best about OptinMonster?

The fact that I can retarget and also set Geo location targeting is what I love most about OptinMoster. They are the best. No lies

What do you dislike about OptinMonster?

It can be a little pricey for a budget person. But given its features, it's worth it

What problems is OptinMonster solving and how is that benefiting you?

Collecting leads easily and creating awesome pattern has never been easier

Small Business (50 or fewer emp.)
Jul 22, 2023
 Source
Overall Rating:
4.5
LD
Linda D.
Founder
Share
"Tried other products. This one is the best"
What do you like best about OptinMonster?

OptinMonster is easier than other products I tried. I set up a campaign the first time and it was easy to do. The staff is really helpful if you need assistance.

What do you dislike about OptinMonster?

I really can't think of anything I would change.

What problems is OptinMonster solving and how is that benefiting you?

I needed to create an easy way to add mailing list subscribers

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