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OptinMonster
Convert Visitors into Customers
4.3
(90)
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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
OptinMonster Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about OptinMonster
What OptinMonster is best for?
How does OptinMonster compare to ActiveCampaign for Marketing?
What are the pros and cons of OptinMonster?
OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 10, 2025
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
May 16, 2023
 Source
Overall Rating:
4.5
MK
Michelle K.
Corporate Graphic Designer
Share
"Efficient Pop Ups"
What do you like best about OptinMonster?

OptinMonster allows us to place different types of popups on our websites. I love how we can place subtle pop ups or something more flashy depending on our needs. You can set it to appear on only certain pages or the entire website, create from scratch or build from a template, and schedule them to appear at certain times and disappear at others. It does everything that we need it to do.

What do you dislike about OptinMonster?

Sometimes a popup looks great on the web version but doesnt always translate into the mobile version, usually regarding size. I believe there is a way to do web only popups, but an automatic translation to mobile version or size would be nice. Ive had popups that are square that ended up getting cut off on mobile because of the original size. Not a huge dislike, just an annoyance.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster allows us to communicate limited time events to the public and give information directly to residents who use our website. Keeping all our pop ups in one place is a much better option than keeping them directly on each individual website, which would become cumbersome with multiple properties and sites.

Small Business (50 or fewer emp.)
Apr 12, 2023
 Source
Overall Rating:
4.5
Matthew O. avatar
Matthew O.
Founder
Share
"OptinMonster the Marketing Tool every Business should have"
What do you like best about OptinMonster?

OptinMonester is easy to use. It provides step by step instructions to develop a unique marketing campaign from scratch, even if you have no experience with this type of task.

What do you dislike about OptinMonster?

So far, I have struggled to find a downside to using OptinMonster. If I have anything to say, I wish I had heard of OptinMonster sooner so my business could have been experiencing positive results much earlier.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster solves the problems around developing and launching a bespoke campaign that is specifically targeted for my business without having to spend hundreds or even thousands of dollars.

Small Business (50 or fewer emp.)
Sep 23, 2022
 Source
Overall Rating:
4.5
KB
Kirise B.
Gerente
Share
"Genial"
What do you like best about OptinMonster?

Fácil de configurar y de usar. Incluso la versión gratuita funciona estupendamente.

What do you dislike about OptinMonster?

La verdad es que no tengo ninguna cosa que no me guste.

What problems is OptinMonster solving and how is that benefiting you?

Está consiguiendo que más gente se apunte a la newsletter

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
4.5
EP
Erin P.
Director Of Marketing
Share
"Great customer service at a decent price"
What do you like best about OptinMonster?

Optin Monster has some of the best customer service I've experienced. They will send me a video and show me exactly how to do something. The price is a bit steep for a small business like ours but the customer service makes up for it.

What do you dislike about OptinMonster?

A little prices and it doesnt have some of the cooler features that OptiMonk has.

What problems is OptinMonster solving and how is that benefiting you?

website pop ups

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
4.5
LL
Luke L.
Agency Director
Share
"An Excellent tool for business"
What do you like best about OptinMonster?

OptinMonster is an excellent tool for collecting lead information. With a robust backend that provides functionality and the flexibility my business needs, I am easily able to collect lead data and integrate it seamlessly with my CRM.

What do you dislike about OptinMonster?

I got a free shirt when I signed up. I wish it was a sweater. :)

What problems is OptinMonster solving and how is that benefiting you?

It helps me keep track of all of my leads in one place. I can also easily see which of my many campaigns are working and can easily A/B split test the ones that are not.

Mid Market (51-1000 emp.)
Oct 04, 2019
 Source
Overall Rating:
4.5
Kristina V. avatar
Kristina V.
Technical Support Lead
Share
"OptinMonster is a great service"
What do you like best about OptinMonster?

Easy to use interface, colorful, click and drag. Good help center documentation, easy to understand instructions.

What do you dislike about OptinMonster?

I wish there was a simple way to export analytics of a campaign to PDF so I can share with clients that don't have access to the interface.

What problems is OptinMonster solving and how is that benefiting you?

We use OIM so users on our platform can promote deals. Good conversation rates, nice looking pop-ups.

Enterprise (> 1000 emp.)
Aug 01, 2017
 Source
Overall Rating:
4.5
Brandon H. avatar
Brandon H.
Customer Experience Manager
Share
"Fantastic Way to Drive Leads"
What do you like best about OptinMonster?

OptinMonster is an extremely powerful tool that is great for driving leads or increasing conversions. It is so versatile and offers many display tools to customize your user's experience. Also easily integrates into many popular CRM's.

What do you dislike about OptinMonster?

Honestly haven't found anything particularly bad about this software. We had some trouble at first getting my campaigns to show up, but once we got that all figured out, it was easy. A more technical onboarding could have solved that.

What problems is OptinMonster solving and how is that benefiting you?

We are using OptinMonster on our blog to drive signups to our email list. We have also used the exit-intent functionality in the past on our cart to offer discounts to customers who are about to abandon their cart.

Small Business (50 or fewer emp.)
Feb 14, 2017
 Source
Overall Rating:
4.5
KS
Kent S.
Digital Marketing Consultant
Share
"Effective Visitor Engagement"
What do you like best about OptinMonster?

Great flexibility to create different types of optin pop-ups.

What do you dislike about OptinMonster?

Monsterlinks can be a bit difficult to configure into a WordPress menu item.

What problems is OptinMonster solving and how is that benefiting you?

I use OptinMonster on client sites to engage site visitors. Often clients use Optins to sign visitors up to their newsletter or capture their name before they download an item.

Small Business (50 or fewer emp.)
Jan 11, 2024
 Source
Overall Rating:
4.0
Rosana S. avatar
Rosana S.
Diseñadora De Páginas Web
Share
"Get OptinMonster for your website!"
What do you like best about OptinMonster?

I found OptinMonster by chance, it turns out it can be used for free when you get the plugin directly from WordPress and I didn't know that when I was looking for an option for getting subscribers from my website. It turns out to be a great choice for building great subscriber boxes. What I love about this plugin is the easy way to install and set up on WordPress, besides the fact that can be used for free with a lot of things offered inside. If you use the pro version you can get the most out of it, especially when comes to data and analytics which is extremely useful in any online business.

What do you dislike about OptinMonster?

I didn't like how to customize the pop-up, turns out to be not too friendly for someone who hasn't used this tool before. But it's all about learning the tricks and finding a way to make it cool for you.

What problems is OptinMonster solving and how is that benefiting you?

I like that I can see how the pop-up looks on mobile and on the website because it allows me to change anything that I need based on how it looks for the customer.

Mid Market (51-1000 emp.)
Mar 21, 2023
 Source
Overall Rating:
4.0
AR
André R.
Marketing And Advertising
Share
"Useful software for lead capture"
What do you like best about OptinMonster?

Their new custom fields feature was much needed and works nicely. Quite happy with it and styling fields is also much easier and intuitive now. Support is quick to answer and helpful too.

What do you dislike about OptinMonster?

I haven't had much success with location targeting display rules to be honest. It would be nice to show a different form to users depending on their location, but we couldn't get it to work reliably. Editing forms can also be quite annoying, with the text editor box getting in the way quite often. Wish they would fix that.

What problems is OptinMonster solving and how is that benefiting you?

We use OptinMonster for lead capture, specifically to create fixed forms and exit pop-ups. We also experimented with HubSpot forms, but OptinMonster's look and feel better.

Mid Market (51-1000 emp.)
Feb 25, 2021
 Source
Overall Rating:
4.0
Michal W. avatar
Michal W.
Member
Share
"A great tool for focused pop-ups. Not too crowded with over functionality."
What do you like best about OptinMonster?

Easy to design and create compelling banners. Has a lot of great templates

What do you dislike about OptinMonster?

A bit cumbersome to figure out how to connect the web platform with the wordpress implementation,

What problems is OptinMonster solving and how is that benefiting you?

Ability to direct traffic to high value assets. Keep people on the site.

Small Business (50 or fewer emp.)
Jan 17, 2018
 Source
Overall Rating:
4.0
Christian K. avatar
Christian K.
Ceo
Share
"A great tool to build your email list"
What do you like best about OptinMonster?

OptinMonster is easy to install and set up. They also offer a host of customizable themes to help your optin boxes stand out.

What do you dislike about OptinMonster?

Some of the controls could be easier to use.

What problems is OptinMonster solving and how is that benefiting you?

Building your email list on your blog or website.

Mid Market (51-1000 emp.)
Oct 17, 2017
 Source
Overall Rating:
4.0
KB
Katie B.
Director Of Acquisition
Share
"Easy To Keep Communication Lines Open With Slack"
What do you like best about OptinMonster?

Working Remotely, slack makes it super easy to communicate, stay connected and share ideas and documents with the rest of my team

What do you dislike about OptinMonster?

Honestly...nothing. It suits my needs just fine.

What problems is OptinMonster solving and how is that benefiting you?

Communication

Small Business (50 or fewer emp.)
Oct 28, 2016
 Source
Overall Rating:
4.0
Graham M. avatar
Graham M.
Head Of Growth
Share
"Very flexible and easy to setup"
What do you like best about OptinMonster?

Integrations with Marketing Automation are extensive. Optinmonster plugs the gap in lead capture on site that some marketing automation software doesn't handle well. Integrates with more than some of their competitors I've tried which was pleasing

What do you dislike about OptinMonster?

Triggers/Rules are not very flexible. Being able to use simple AND/OR/NOT logic would greatly enhance Optinmonster. The present "Display Rules" is not very clear about whether a rule is AND or OR or XOR. Better rules system with good Regex or Logic would be a massive improvement.

What problems is OptinMonster solving and how is that benefiting you?

Softer and easier lead generation in areas that a full form would not suit. Timely pop ups for events. Very flexible on how we can use it.

Small Business (50 or fewer emp.)
Feb 14, 2023
 Source
Overall Rating:
3.5
RF
Rebecca F.
Founder
Share
"Great platform, yet support needs improvement"
What do you like best about OptinMonster?

I believe that OptinMonster is of the best in how many products it offers in one platform. There are a ton of ways you can use this platform to effectively gain customers and create the most conversions. You do all the hard work to get people to your website, let OptinMonster make do the work to get conversions to the people that do come to your website

What do you dislike about OptinMonster?

I wish their customer support was more available, responsive and able. I had an issue and it felt like I was asking a rock for help over and over again. I have been apologized to and have been contacted again, but it felt terrible knowing I couldn't get someone to help me when I needed it. I actually couldn't get OptinMonster to work at all during the trial period and had to cancel it completely and unplug it from my website as a result of terrible customer service. I, however, recognize the asset that OptinMonster can be to my business and have decided to give this platform another chance.

What problems is OptinMonster solving and how is that benefiting you?

I need to create campaigns to grow my contact list. I need a platform to give away prizes. I also need to successfully track users who abandon their carts. I want to make sure I'm capturing every sale I can.

Mid Market (51-1000 emp.)
Feb 22, 2019
 Source
Overall Rating:
2.0
CC
Cheryl C.
Growth Marketing Director
Share
"Not easy to set up and design forms"
What do you like best about OptinMonster?

It was easy to implement the tool using Wordpress since it had a plugin. I was able to get it up and running in a day. They offer a lot of display options so you can do some really targeted pop-up ads.

What do you dislike about OptinMonster?

It is really difficult to set up the form especially if you're using the Hubspot plugin. If you use their forms then the design is all set and looks great, but then you have to manually add the contacts into your CRM system. If you use the Hubspot forms then it automatically adds the contacts into the CRM system, but it's hard to design them so they match the template. I had a hard time figuring out how to preview the pop-up ad before going live. I also thought it was hard to understand the analytics on the yes /no pop-up ads. I really don't know if it helped abandonment on the page or not.

What problems is OptinMonster solving and how is that benefiting you?

Trying to increase conversions on the contact us form as well as throughout the website. It is challenging to understand the analytics provided since they are so limited. So I don't really know whether or not we are getting an ROI from the tool.

Small Business (50 or fewer emp.)
Jul 19, 2022
 Source
Overall Rating:
1.0
JP
Jeff P.
Blogger
Share
"Service Works... MAJOR Issues With Billing"
What do you like best about OptinMonster?

I have been using OptinMonster for a little over a month. First, the service has worked. It has almost tripled my email opt-ins. It's easy to use and customize to how you want it to look. Simply put, it works.

What do you dislike about OptinMonster?

HOWEVER, I've had major issues with the billing. They do nickel and dime you for every little feature. Which is annoying, but a common feature these days in companies. But my big issues are with them charging me a different amount then what was agreed too. When I upgraded my account the total was listed as $146.64 after some promos they were running. I clicked agree to complete the checkout. Later I went to my billing history to see they instead had charged me $225.60... Substantially more than what I agreed to. I thought it might be a one off mistake. I contacted them and within a day or two it was corrected. About a month later I need to add some more page views (one of those nickel and dining gimmicks). It was listed as $29 a month that would be charge monthly until cancelled. I clicked agree. I went over to my billing and say that I was charged $989. WHAT?! That's not even close to what we agreed too. I'm not sure how a company can get away with these kinds of egregious practices. I would avoid this service. Or if you decide to go with it be VERY careful that they charge you the correct amount.

What problems is OptinMonster solving and how is that benefiting you?

Increasing my opt-in rate of visitors.

Small Business (50 or fewer emp.)
Sep 22, 2021
 Source
Overall Rating:
1.0
BK
Brian K.
Manager
Share
"Issue with billing"
What do you like best about OptinMonster?

I have been using OptinMonster for over 5 year. Great value on because of no limit on sites. I paid $29 a month and was happy.

What do you dislike about OptinMonster?

BUT this ended then they changeed my pricing to $199 a month. No warning in-app. No change in my subscription. They just started billing me $199 a month. WHAT!! I contacted them and explained the issues. They told me they had changed the terms and now I would be billed for the number of sites on my account. I told them only 2 sites were active - having a popup running. But still, I should pay for a service I did not use. I thought this could not be right. I expected Option Monster to care about customer experience. I asked to check with a manager if this could be right... They did not care. No refund. No understanding. Optin Monster are just thinking on short-term profit. Now I'm moving to Sleeknote.

What problems is OptinMonster solving and how is that benefiting you?

Turning visitors into leads.

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool, super explanation, installation easy and the results are gorgeous"
What do you like best about OptinMonster?

Easy to use - great results; support is super friendly

What do you dislike about OptinMonster?

that i didn't find it earlier and wasted my time with other apps

What problems is OptinMonster solving and how is that benefiting you?

Making advertising easily. Showing where costumers come from and improve so the strategy to gain more visitors.

Small Business (50 or fewer emp.)
Mar 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Optinmonster is practical and easy to use"
What do you like best about OptinMonster?

I like the fact that it integrates well with many other platforms

What do you dislike about OptinMonster?

there is nothing I can think of that I dislike about optinmonster

What problems is OptinMonster solving and how is that benefiting you?

It's helping drive traffic and collect email and conversions through popups.

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