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OptinMonster
Convert Visitors into Customers
4.3
(90)
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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
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What OptinMonster is best for?
How does OptinMonster compare to ActiveCampaign for Marketing?
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 30, 2024
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90 OptinMonster Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Jan 14, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Slick Pop-Up & Lead Capture Tool for Your Website"
What do you like best about OptinMonster?

What's best is they provide a bunch of templates (and a code base) to work off of. You don't need a web developer and designer to start using OptinMonster. It's a great tool for capturing blog subscribers and sending out alerts for news/events/product releases.

What do you dislike about OptinMonster?

As you want to use OptinMonster for more advanced tactics, it requires a web developer to make sure everything is tracked appropriately. We did have some trouble with cross-domain tracking.

What problems is OptinMonster solving and how is that benefiting you?

lead capture for blog subscribers and content downloads. It's a great tool for mentioning events and contests as well.

Mid Market (51-1000 emp.)
Mar 28, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to Use, Good Lead Gen"
What do you like best about OptinMonster?

The best thing about OIM is how easy it is to create split tests and see the results. There are a lot of options at a really good price and it's been driving a decent amount of leads for us. If only one person becomes a customer from this, it pays for itself.

What do you dislike about OptinMonster?

There is no way to export data from the interface. The only reporting is in their UI.

What problems is OptinMonster solving and how is that benefiting you?

There is a part of our website that has historically not resulted in any leads/customers. It's the largest traffic source for the site, however, so we're using OIM to leverage that traffic.

Small Business (50 or fewer emp.)
Dec 09, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Building Our Lists with OptinMonster"
What do you like best about OptinMonster?

Easy User Experience in building optins.

What do you dislike about OptinMonster?

Sometimes have a hard time getting them to display as I intend.

What problems is OptinMonster solving and how is that benefiting you?

Building our lists. Grown over 20k in last 6 months.

Mid Market (51-1000 emp.)
Dec 19, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Cool product features, doesn’t always work"
What do you like best about OptinMonster?

Cool product features like exit intent campaigns, interstitials, website banners, etc. Much easier to use than Google Optimize.

What do you dislike about OptinMonster?

Not always clear or straightforward how to implement/launch. Doesn't always operate as expected and support can take a while for respond.

What problems is OptinMonster solving and how is that benefiting you?

Helping reduce website bounce rate with exit intent campaigns. Also helpful when redirecting traffic through website sticky banners.

Mid Market (51-1000 emp.)
Apr 20, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Effective lead capture tool with several integrations. Perfect for a starting blog."
What do you like best about OptinMonster?

There are so many integrations that make it helpful for blogs of many sizes. We used the WordPress, Google Analytics, and HubSpot integration the most, but there are many others. The tool offers lots of templates and ways to get started quickly, but there's also a lot of availability to customize your opt-ins and track their success. The A/B testing feature was also really helpful for us to constantly iterate and improve with ease. The analytics in the dashboard are also pretty helpful, and we were easily able to see the success in Google Analytics, too with how we used the tool and UTM tagged our content even in instances when we didn't use the information capture function.

What do you dislike about OptinMonster?

It can take quite a bit of time and learning to feel really ramped up with the tool and efficient with building opt-ins and adding them to your site.

What problems is OptinMonster solving and how is that benefiting you?

We wanted an easy, dynamic way to capture more leads and offer relevant opt-ins based on our blog content like topics, tags, specific URLs, etc. It increased our conversion rate the more we were able to customize our CTA/opt-in based on the topic or specific post or page.

Mid Market (51-1000 emp.)
Jan 24, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to understand Opt-in forms"
What do you like best about OptinMonster?

Great API with SharpSpring for easy setup of optin form tracking.

What do you dislike about OptinMonster?

doesn't always work properly and doesn't tell you why it doesn't work.

What problems is OptinMonster solving and how is that benefiting you?

Lead capturing and automation of lead management.

Mid Market (51-1000 emp.)
Jun 29, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good solution for creating custom popups and CTAs, yet a bit unfriendly"
What do you like best about OptinMonster?

It does its job by providing many customizable options for adding various blocks to your site and blog aimed at converting users. A/B testing and analytics are good too.

What do you dislike about OptinMonster?

User experience might be better as the visual editor is not that intuitive and it takes time to get used to it when creating campaigns. Sometimes it can conflict with your website/Worpress blog.

What problems is OptinMonster solving and how is that benefiting you?

We were looking for a solution to add custom CTAs to our blog in order to convert its readers. Now we are running different campaigns both on the website and blog and they work fine.

Small Business (50 or fewer emp.)
Jan 14, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Easy to use tool for marketing lead generation"
What do you like best about OptinMonster?

The customization possibilities are very wide. You can customize the look and feel of your popups, forms and optins in many ways through colors, fonts, css and much more. Furthermore, the embedding process is very easy. It's integration with Hubspot helps us combine our lead acquisition efforts with our lead nurturing strategies by funnelling every lead into the correct nurturing path. It also helps us categorizing the lead in terms of interest, language and level of quality.

What do you dislike about OptinMonster?

I can sometimes be buggy. Referring to the management dashboard being slow or not showing some data properly sometimes.

What problems is OptinMonster solving and how is that benefiting you?

I am supporting and increasing my company's lead generation strategy though our content marketing assets by converting our simple visitors into actual leads.

Mid Market (51-1000 emp.)
Apr 26, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"good results but difficult implementation"
What do you like best about OptinMonster?

i like that optinmonster allows you to create beautiful overlays.

What do you dislike about OptinMonster?

actually setting up the overlays are really difficult. the user interface is not up to snuff

What problems is OptinMonster solving and how is that benefiting you?

it increases lead generation and keeps people in our papers for longer

Mid Market (51-1000 emp.)
Oct 23, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Easy to use and beautiful templates"
What do you like best about OptinMonster?

The interface is very user friendly and you can create your first campaign in a matter of minutes!

What do you dislike about OptinMonster?

The form fields have a limit to how they integrate with Marketo.

What problems is OptinMonster solving and how is that benefiting you?

Lead Generation. We are able to generate leads without having to lift a finger other than the set up of a campaign.

Small Business (50 or fewer emp.)
May 21, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Almost what I expected"
What do you like best about OptinMonster?

The Google Analytics integration is amazing. It makes it so much easier to keep track of how my lead gen popups (and bars) are performing.

What do you dislike about OptinMonster?

The testing process is a bit cumbersome. I have to set it up on my website, put it live and only after I can actually test it "properly". there should be some sort of draft mode.

What problems is OptinMonster solving and how is that benefiting you?

It helps me be more targeted and granular in my list building activities. I can show the right CTA and the right time to the right person (thanks to OptinMonster's targeting options).

Small Business (50 or fewer emp.)
Mar 01, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Customer service very average"
What do you like best about OptinMonster?

I have found the setting up of the templates quite good, though the moving of blocks into the template doesn't always work Integrating to mailchimp easy as was analytics, and i do like the different options that are given for the when the popus display.

What do you dislike about OptinMonster?

Being a first time user of mailchimp, the customer service is quite non existent. I get 1 email in 24 hrs, where that won't ever be enough to get things done. Squarespace has there live chat down very well, and optinmonster could learn from this, considering how many people are with them. I am glad i signed up for the 1 month, not the 1 year, and i highly recommend this to see how it works for you.

What problems is OptinMonster solving and how is that benefiting you?

Am looking to increase sales

Small Business (50 or fewer emp.)
Jan 05, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good tool, but not very flexible for "
What do you like best about OptinMonster?

This is a great tool to collect email addresses that doesn't really extend much beyond that.

What do you dislike about OptinMonster?

It is practically impossible to disable the ability to collect email addresses.

What problems is OptinMonster solving and how is that benefiting you?

I am trying to increase conversion by collecting email addresses.

Mid Market (51-1000 emp.)
May 09, 2019
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Great for bloggers, nobody else, especially not SaaS"
What do you like best about OptinMonster?

The support. Some really good people in that team. Exit Intent popups are the second.

What do you dislike about OptinMonster?

Everything else. - Form fields: They ONLY allow you to collect Fullname, Email, Phone. That's it. I've never worked at any SaaS firm that would accept that. You can't even add custom fields. If you do, you NEED to know how to code. Also, once you add custom fields, NONE of the other features you paid for work. so, you can't use a success screen, you redirect on form completion.

What problems is OptinMonster solving and how is that benefiting you?

We were trying to migrate from Marketo landing pages to a simple form embed. OptinMonster's exit intent tech was something we wanted to scale up to but the tool doesn't even offer basic necessities.

Mid Market (51-1000 emp.)
Apr 03, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Used Optin Monster but not a fan"
What do you like best about OptinMonster?

Easy to build forms. Also liked the number of integrations and ease of publishing

What do you dislike about OptinMonster?

No iframe embed codes or internal database tool also

What problems is OptinMonster solving and how is that benefiting you?

Embedded forms.

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