OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
The flexibility and ease of use are outstanding. I've used it for years and it is an essential part of our tech stack now as we continue to grow our business and serve our customers.
Nothing really at all. The support team is outstanding and they continually update their products to keep it relevant.
It help us keep qualified traffic on our site and allows for us to easily capture lead information. This information then gets to the right areas in our business, quickly.
There are so many different ways to use the campaigns. It seems like they've thought of pretty much everything. They are always coming up with new features and new ways to support clients. They have excellent support documents and their team is some of the best I've ever worked with. Everyone is always so friendly and helpful. The chat support is super convenient if I run into a quick question while trying to set something up.
Really nothing! I just wish I had more time or a bigger team to help with creating, optimizing, and managing our campaigns. There is just so much potential and I want to make sure we're taking advantage of it all.
We're using OptinMonster to help increase a variety of conversions on our website. We've created email optins with free downloadable resources for our blog articles, we have popups for our weekly demos, and we market our live educational webinars with popups, as well.
It easily allows me to integrate within the site and monitor traffic, progress, and build-outs.
It took me a little while to get used to the way the design is programmed but other than that easy.
Pop-ups, email subscriptions, and monitoring conversions
Easy to use. Very helpful support team (even writing CSS for us). Quite flexible for the low price.
The reporting is below average. They don't provide much if any, flexibility. You need to connect with your analytics (GA really) to get value out of reporting.
Looking for value for the price tool for lead gen and basic personalization. It's a flexible tool and can be bent in many ways!
The interface is amazing but the customer support is top-notch!
Their constant marketing to upgrade . . .
Improving conversion rates on our site. Allows us to avoid having to get our web developer involved for offers and promos.
Most used feature here in our team is Create Campaign like "popup on exit intention" or visual intervention when scroll when leads visits more then 5 pages... (criteria/triggers feature) And other examples.. Is a incredible tool to explore visual widgets for visitors with criterios
More custom modules that I can insert html/javascript/css "standlone" inside a widget (like a exit popup with a thirt party chatbot inside)
I can offer "relative" campaigns to my website visitors depending of their status (like... I can offer a ebook "X" for visitors that scroll more than 50% in some pages... and I can offer another "CTA button" if this user click in some interesting section).. Is very useful and is very good to realize Test AB and experiments of communcation
The analytics and customization for each campaign are so great.
Not a great setup for agencies. I am trying to work with 5-10 clients and there is not an agency portal for getting that set-up easily.
Helping E-commerce companies grow their business. Gain more emails to sell more products!
I have been building websites for decades and have tried countless popup type plugins over the years. And I testify that OptinMonster is by far the best tool in its class. Their backend toolset is robust, simple to use, and works just as it claims. We've only been using it for a handful of months and can't say enough about the power behind it and how it helped us increase lead generation and onsite conversion for our customers. Their support is exceptional. I am particularly impressed with the willingness to walk you through any issues or help you need. They even provide screenshots and step by step video walkthroughs on how to do things. I appreciate that more than they know. As an experienced WordPress web developer and digital marketer, I highly recommend OptinMonster. Your clients are going to love you for investing in this tool that I know from experience. You won't regret it. Keep up the great work, OptinMonster, and thanks for helping us, help our customers succeed.
I have not found anything to dislike writing about. With anything good comes a learning curve. You have to be a student of the technology to maximize the potential it offers.
As a digital marketer, its for certain one of the top tools we use to engage and convert visitors into leads and online purchases. And to think we've only touched the surface with the tool because there is much more depth to it, well, that's exciting. Our investment in OptinMonster has multiplied in return, and I am thankful we learned about it when we did.
Built in A/B testing functionality allows for simple conversion tests.
I do not have a technical background, so I find it somewhat difficult to manipulate the design to get it to look exactly how I want it to. I wish there was a sort of drag-and-drop functionality.
We are able to trigger on-site popups as well as popups on our external third-party landing pages. We can use these as exit intent popups, time delay popups, click event popups, etc. We can A/B test copy, imagery, and offers on the popups easily.
We love tons of features and customizations. Also we really love exceptional and fast customer service.
There is nothing that I would dislike about OptinMonster
We are capturing visitors and converting them into Leads
Seamless integration with Aweber and Wordpress
I don't think there is anything I can say that's unhelpful, to be honest. The support team have helped me with any issues I've had and resolved all of them
Creating aesthetic optin forms in tactical places throughout my blog
The technical support is great. Setting up the logic behind campaigns can get confusing. And, if it's wrong, your results/conversions will suffer. Something as simple as the difference between OR and AND in the logic can really hurt you. On more then one occasion I had this set up incorrectly for my desired outcome and the OptinMonster support team showed me how to fix the logic problems and why. Explaining why is important, so I don't make the same mistake again.
Sometimes the wait to get an answer to a problem can be a little long. But it is better than most support systems I use on a daily basis
We are gaining subscribers at a faster rate since we started using the OptinMonster exit intent campaign for all of our brands, on both desktop and mobile platforms. And, we don't have visitors complaining about the campaigns being annoying, which is a concern I had at first. We had to shut down Thrive Leads because of customer complaints.
You know when you reach out to customer service and you dread it because you know 90% chance you are wasting your time and you're better off just not using that functionality until you have the time to learn and impliment it? Not here. Their customer service is A+, not to mention this product is solid and never, not once given me an issue.
Nothing. Seriously, nothing. I guess if it was free that would make it perfect :D But happy to pay 2x the price
Increasing revenue with targeting pop ups. I'm not techy, but their system is mostly easy. When it's not, I reach out and they do it for me.
OptinMonster allows visitors to make informed decisions based on their search on your website. They can be interested in something that you offer that may not necessarily be noticed their first visit. OptinMonster has allowed me to generate leads for my clients.
It can slow down your website using another plugin from Wordpress but I feel that it is worth it since it allows potential leads to be streamlined into our sales funnel.
OptinMonster allows businesses to solve problems with dropoffs without collecting the visitors information or turning that lead into a potential customer.
I love using this software. It requires very little or no coding to set up a lead generating pop up on one of our client's sites. I'm not even a designer but it's pretty simple to make an attractive campaign that converts visitors.
Reporting could be better. There's only visitors and conversions with 1 graph over time and a conversion rate. Default always shows last 30 days, and takes a few extra clicks to see a certain time frame.
Lead generation. While conversion rates vary, and some say pop-ups don't work, these can help make a difference for a client. Either they generate leads or they can be used to draw people to the pages on a website you want them to go to.