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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 04, 2024
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1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jun 08, 2021
 Source
Overall Rating:
5.0
AS
Ashish S.
Freelance Linked In Marketer
Share
"Unmatched social accounts content distribution platform"
What do you like best about Buffer?

Buffer is frequently used by me for different projects. It is easy to use. fast account setup and availability of all major social profiles to link. You can share anything in all the social media platforms immediately. It helps in boosting seo. Happy to use this project.

What do you dislike about Buffer?

I found that there is a wide difference in plan rates and they are not made justifiable. The free account has big limitations and even the basic account has only one user restriction.

What problems is Buffer solving and how is that benefiting you?

Social media content sharing in one click. Helping SMM strategy. Helping SEO

Small Business (50 or fewer emp.)
May 21, 2021
 Source
Overall Rating:
5.0
JL
Jen L.
Outreach + Fundraising Manager
Share
"7+ Years of Use"
What do you like best about Buffer?

Buffer is SIMPLE. It's user-friendly and easy to understand. I love being able to show my boss the quick layout to approve posts. The updates to design in the app that I've seen through the years have only made it better, and I plan to use it for a long time in the future.

What do you dislike about Buffer?

I wish they'd integrate a TikTok feature, but I know it's coming down the line!

What problems is Buffer solving and how is that benefiting you?

I'm keeping my content consistent across platforms and easily getting my message out to our followers and beyond. I've been a user of Buffer through the past three companies I've worked at, over 7 years. It has been extremely beneficial in allowing me to schedule posts on Twitter, Instagram, Facebook and Pinterest through these companies, making my content cohesive with a single voice, and allowing me to schedule all my posts in one sitting, so I can focus on other things throughout my work day.

Small Business (50 or fewer emp.)
May 14, 2021
 Source
Overall Rating:
5.0
PS
Prithvi S.
Co Founder
Share
"ALL IN ONE PLACE FOR SOCIAL MEDIA MARKETING"
What do you like best about Buffer?

You can customize messaging and content for different platforms

What do you dislike about Buffer?

You can't tag people/pages on Facbook/Linkedin

What problems is Buffer solving and how is that benefiting you?

Cuts the time spent on pasting content across different social media platforms

Small Business (50 or fewer emp.)
Feb 23, 2021
 Source
Overall Rating:
5.0
KO
Kyle O.
It Analyst
Share
"Scheduled social media posts to optimize digital marketing management."
What do you like best about Buffer?

We use Buffer to schedule content publications in the social networks of our organization, I have been able to efficiently control our active accounts and keep them always up to date, through a software that does not represent any complication, its interface is pleasant, it is extremely easy to use and its functionalities and analytics are excellent references to know how we are doing day after day.

What do you dislike about Buffer?

Only that the mobile version does not have all the features that the web version has, however I think it is normal, as in many applications.

What problems is Buffer solving and how is that benefiting you?

Buffer has helped us enormously to manage our social networks, we have obtained several benefits with its use, we have been able to keep our publications up to date, we even know the best times to publish and improve the experience of our followers generating customers, business opportunities. It has represented a substantial time savings in the fulfillment of the digital marketing work.

Mid Market (51-1000 emp.)
Jan 08, 2021
 Source
Overall Rating:
5.0
AH
Ameer H.
Corporate Communications Lead
Share
"Buffer has made Social Media management so easy!"
What do you like best about Buffer?

I have been using buffer for the last year or so to schedule posts on our social media accounts. It's simple to use and helps us understand how our content is doing through their great analytics tool.

What do you dislike about Buffer?

I have yet to run into any issue with Buffer. It's been great!

What problems is Buffer solving and how is that benefiting you?

It has eliminated the need to sign in to each of our social media profiles and post at each of them. All I have to do is make the post on Buffer, tell it where to post and at what time. That's it!

Small Business (50 or fewer emp.)
Dec 03, 2020
 Source
Overall Rating:
5.0
AT
Abigail R T.
Administrative Assistant
Share
"Social media management has never been easier"
What do you like best about Buffer?

Buffer is a tool everyone can use, but they are really perfect for small businesses. They offer many flexible plans but their free plan is still good as well as it offer 3 social accounts, 10 scheduled posts, 1 user. The features I like best about Buffer is: - Bit.ly or Branded Link Shortening. - Support Twitter / FB Pages / Instagram / Pinterest - Auto / Manual Posting Scheduling - App for iOS/Android - Their customer service was seriously fantastic

What do you dislike about Buffer?

There is not an option to flag/tag comments automatically the user have to tag the comments manually in they are wishing to do comment moderation.

What problems is Buffer solving and how is that benefiting you?

Its definitely a useful app, that makes my social media schedule less complicated and more effective. I saw improvements up to 350% in traffic to my social media platforms.

Small Business (50 or fewer emp.)
Nov 01, 2020
 Source
Overall Rating:
5.0
Andrew W. avatar
Andrew W.
Structural Designer
Share
"Effective Social Media Management"
What do you like best about Buffer?

Buffer lets me post to both my Facebook & Twitter accounts with the same content saving me a lot of duplicating of work.

What do you dislike about Buffer?

A lot of features remain locked unless signing up for a monthly subscription.

What problems is Buffer solving and how is that benefiting you?

Eliminated having to log in to several social media platforms to post content.

Mid Market (51-1000 emp.)
Oct 09, 2020
 Source
Overall Rating:
5.0
Katzumoto Y. avatar
Katzumoto Y.
Digital Marketing Director
Share
"jajajajajaajajajajajajajajajajajajajajajajajajajaj"
What do you like best about Buffer?

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What do you dislike about Buffer?

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What problems is Buffer solving and how is that benefiting you?

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Small Business (50 or fewer emp.)
Oct 02, 2020
 Source
Overall Rating:
5.0
Maggie D. avatar
Maggie D.
Remote Office Management/Intake Coordinator
Share
"Easy for scheduling multiple platforms at once"
What do you like best about Buffer?

I like that you can schedule multiple platforms at once. You can select one platform to post on and content from that post will populate the other pages. You can select certain times of the day to schedule, select schedule next and the post will be automatically scheduled for that time. You can "post now."

What do you dislike about Buffer?

Sometimes content does not autopopulate when creating a post, this has led to content being posted but not fully ready. Uploaded pictures do not always transfer if scheduling for multiple platforms at once. It may appear on the original platform but secondary you must double check to see if it was added.

What problems is Buffer solving and how is that benefiting you?

Eliminating the need to post on each individual platform. The ease of posting being all in one place.

Small Business (50 or fewer emp.)
Oct 01, 2020
 Source
Overall Rating:
5.0
MP
Matthew P.
Founder
Share
"Buffer makes posting on multiple social media outlets so easy!"
What do you like best about Buffer?

I really like how you can post the same thing on multiple social media sites at the same time, while also being able to edit on each individual one also. Also being able to schedule when to do your posts and at what time makes things so convenient when you are posting social media as part of your job,

What do you dislike about Buffer?

One of the big dislikes is how on some pictures I try to post on Instagram, depending if the picture size is different than the normal then it will not post so I have to do it manually on my phone on Instagram which is a pain. That is really my only dislike about Buffer.

What problems is Buffer solving and how is that benefiting you?

I have been able to schedule so many posts for the weekend, when I do not work, so that they can be posted as usual and post at the times I want it to. This makes scheduling posts in advance so easy which is great for when I get busy and either have no time to post anything or if I just forget to post something. That way no matter what, something is being posted and keeping my work's social media up to date everyday.

Mid Market (51-1000 emp.)
Sep 30, 2020
 Source
Overall Rating:
5.0
Carlos H. avatar
Carlos H.
Social Media Strategist
Share
"Great social media solution"
What do you like best about Buffer?

As a social media professional, Buffer is great for helping to simplify scheduling and to make ideal images and posts to boost engagement. They are certainly a leader in the space and tend to offer services that not even the social media platforms themselves will have available. They have also developed tons of tools to help make your images and files ideal for social media platforms and have so much science behind it. I love it.

What do you dislike about Buffer?

It would be great if the Instagram features could be more advanced.

What problems is Buffer solving and how is that benefiting you?

It helps to simplify my job as a social media professional and to help grow business by creating data-driven online marketing.

Small Business (50 or fewer emp.)
Sep 21, 2020
 Source
Overall Rating:
5.0
KM
Kirti M.
Digital Marketing Specialist
Share
"Buffer is best social media management tool to help me schedule posts on social media"
What do you like best about Buffer?

I have been using buffer for last two years for scheduling posts on social media channels such as facebook and Instagram. This tool is quite easy to use. I can easily attach all my social media profiles with this tool and schedule posts on the best performing times on different social media channels. The analytics feature of this tool helps me to understand what kind of content is working for me on social media and what not.

What do you dislike about Buffer?

I use this tool for publishing content on social media and I have faced no problems with this toom

What problems is Buffer solving and how is that benefiting you?

This tool helps me to save a lot of time to schedule posts for my clients on social media and using this tool I can save a lot of time and provide in depth report to my clients. Using this tool, the engagement of my social media posts have increased

Small Business (50 or fewer emp.)
Aug 16, 2020
 Source
Overall Rating:
5.0
Ankita S. avatar
Ankita S.
Founder
Share
"Buffer is best tool to schedule posts on social media"
What do you like best about Buffer?

I am using a buffer to schedule social media posts on Facebook, Twitter, and other social media platforms. The interface of this tool is excellent and I can easily connect my social media profiles and easily schedule all my social media posts months in advance. Also, I can easily analyze the performance of all my social media posts. Moreover, I can directly schedule posts on Instagram.

What do you dislike about Buffer?

This tool is good and I did not face any problems using this tool

What problems is Buffer solving and how is that benefiting you?

Using this tool, I can easily schedule posts across several platforms at right time that helps me to increase the engagement rate and also helps me to save a lot of time that earlier would go into individually login and scheduling the posts

Small Business (50 or fewer emp.)
Jul 18, 2020
 Source
Overall Rating:
5.0
Kiera E. avatar
Kiera E.
Sr. Communications Planner And Digital Strategist
Share
"Intuitive, time-saving solution for social media marketing"
What do you like best about Buffer?

I love how intuitive Buffer is. The Chrome extension makes it easy to share content from any site across channels. Within the platform, you can create content and then customize for channels, saving tons of time.

What do you dislike about Buffer?

Analytics and insights are lacking. You only get basic post performance, and not comprehensive page analytics. Upgrades are expensive and make it difficult to manage multiple accounts affordably.

What problems is Buffer solving and how is that benefiting you?

I am managing multiple social media pages for my business and my clients. The intuitive features have saved me tons of time, allowing me to charge more affordable rates to my clients.

Small Business (50 or fewer emp.)
Jul 05, 2020
 Source
Overall Rating:
5.0
Alejandro P. avatar
Alejandro P.
Productor Ejecutivo
Share
"A must for social media management"
What do you like best about Buffer?

I have enjoyed the free plan for almost 2 years and I must say that it is more than enough for all the needs I have had. I can publish to 3 of the most important social networks, on a scheduled basis, and with great control over the look of my publications

What do you dislike about Buffer?

I think that the publishing interface could be a little more intuitive. It's not bad at all, but I thingthere are room for improve.

What problems is Buffer solving and how is that benefiting you?

Social media publishing is a tricky matter. With Buffer you can schedule all your future posts even at specific time. For me, that means pace of mind to don't forget publish anymore.

Small Business (50 or fewer emp.)
Jun 24, 2020
 Source
Overall Rating:
5.0
ES
Eva S.
Founder
Share
"Easy Scheduling for Multiple Social Platforms"
What do you like best about Buffer?

We use it to schedule our social media post across different channels ( Instagram, Facebook, Twitter, Linkedin ) well ahead. Great organization tool and allows easy queuing, re-ordering and good consolidated overview of what posts are going out in the next few weeks. Price is extremely reasonable as well. Design-wise, it also support GIFs and Videos and allow good preview ahead of publishing. The UI is great for beginners, with easy learning curve.

What do you dislike about Buffer?

The tools is generally great, however, there are times when I have to re-login again instead of staying logged in to the social media accounts I am managing (at least for a period of time) which is quite frustrating.

What problems is Buffer solving and how is that benefiting you?

Easy scheduling and management of social media accounts for company

Small Business (50 or fewer emp.)
Jun 14, 2020
 Source
Overall Rating:
5.0
Geraldine M. avatar
Geraldine M.
Marketing Management Specialist
Share
"Activation and regulation of social networking"
What do you like best about Buffer?

Buffer is one of the key applications in the field of digital marketing, because a large part of the content we want to reach a large number of people or the content we receive from them is produced through social networks, which is why the buffer has been designed, in order to simplify the programming of social networking activities comfortably and remotely, I can leave on schedule which material and at what time I want that information to be published and will automatically do so. Of course this does not respond to comments or is pending from our followers or friends so basically what it does is improve the time spent on each network

What do you dislike about Buffer?

It seems to me that, over time, commands could be integrated to generate basic responses and thus not have to be constantly entering the social network to respond

What problems is Buffer solving and how is that benefiting you?

I use it primarily to communicate to our employees, because usually many of them are linked and pending on our social networks, and buffer automatically publishes all the information on connected social networks, so what I do weekly is schedule whatever news or event I want you to be on the net, as well as the day and time and the app does it automatically

Small Business (50 or fewer emp.)
Jun 06, 2020
 Source
Overall Rating:
5.0
Edwin G. avatar
Edwin G.
Content Writer
Share
"Amazing Social Media Management Tool, Especially for Teams"
What do you like best about Buffer?

Its intuitive UI makes it's a breeze to use, even for beginners. Offers quite a number of features on the free plan.

What do you dislike about Buffer?

The pricing can be a bit prohibitive for individuals. Its cost seems more suited for a team with a sizable budget.

What problems is Buffer solving and how is that benefiting you?

Primarily, I use the app to schedule posts at day and times when I know the posts will receive the most engagement. As a result, I get a pretty good return on the time I spend creating social media posts.

Small Business (50 or fewer emp.)
May 18, 2020
 Source
Overall Rating:
5.0
Jose Luis A. avatar
Jose Luis A.
Business Consulting Manager
Share
"Maintenance and social network management processes"
What do you like best about Buffer?

Buffer is a social network monitoring and management program, it is a tool that allows you to keep a constant track of your social networks, as well as keeping your contact space completely up-to - date, this app primarily generates state notifications that were previously planned, It has versions that adapt to different devices such as MAC , WINDOWS, mobile phones that have an Android program that allows you to use it from anywhere, the design of this tool is very basic, enabling you to understand the processes inside this app from the very beginning.

What do you dislike about Buffer?

To be a platform that helps program social networking activities, in the case of twitter accounts, doesn't allow tagging directly from the buffer, and you should enter your twitter account if you want to, instead of directly from the application. It's something that's important to change

What problems is Buffer solving and how is that benefiting you?

I work very focused on the vanguard of social networks, I find myself constantly reviewing that we are talking about, for example, twitter, and on the part of my company we have accounts on Instagram, Facebook and YouTube, so in my case, what I do most of all is program at what time I 'm going to share the information I want in the other accounts because buffer allows me to integrate and manage up to 8 accounts without any inconvenience in the free version.

Small Business (50 or fewer emp.)
Mar 12, 2020
 Source
Overall Rating:
5.0
Tatiana P. avatar
Tatiana P.
Chief Marketing Officer
Share
"Very useful SM automation tool"
What do you like best about Buffer?

Not having to post manually for various time zones and social media accounts. How easy to use and straightforward it is. The fact that you can customize one post for each channel. New promo functionality looks exciting. Look forward to trying it.

What do you dislike about Buffer?

The new design implies we need to post separately to each SM channel. Old design had the option to post to all channels by default. I guess they had analytics suggesting a separate scheduling approach was more popular/safer maybe, but for me personally it was convenient.

What problems is Buffer solving and how is that benefiting you?

Amazing time saver.

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