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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 03, 2024
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1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Sep 04, 2020
 Source
Overall Rating:
3.0
TC
Trevor C.
Ceo
Share
"Buffer is decent but decided to switch to something else."
What do you like best about Buffer?

It was easy to schedule out posts on multiple platforms.

What do you dislike about Buffer?

I didn't like how I couldn't collaborate with our clients.

What problems is Buffer solving and how is that benefiting you?

We used buffer for managing our posting schedules for over a dozen client accounts.

Mid Market (51-1000 emp.)
Nov 22, 2019
 Source
Overall Rating:
3.0
PG
Palak G.
Developer
Share
"Buffer Dashboard"
What do you like best about Buffer?

Buffer dashboard is neat and clean. You will only see a queue of social media posts which you've queued to review or more appropriately which are scheduled to be reviewed. The dashboard is really attractive and organized.

What do you dislike about Buffer?

There are limitations. Buffer is picky about what video files it takes. We have a lot of posts where we want to use Facebook tools (handshake tool, check-in tool, feelings tool) which you can't do with Buffer. You also can't tag other pages which is a huge drawback for us.

What problems is Buffer solving and how is that benefiting you?

If you're looking for a reliable posting tool and can do without some of the bells and whistles, this is the one for you. It has done an excellent job letting us schedule posts and it has been extremely reliable with few outages or bugs. Generally if there is a slight issue, they address it quickly and communicate during the process.

Mid Market (51-1000 emp.)
Aug 27, 2019
 Source
Overall Rating:
3.0
JM
Josie M.
Miss
Share
"Not the best by any means"
What do you like best about Buffer?

It does the job, and is easy to navigate- I would say that almost anyone could work out how to get through the site and utilise it as a tool to benefit their business.

What do you dislike about Buffer?

It's just a bit tedious when it doesn't do the task you've set, to the requirements you set out.

What problems is Buffer solving and how is that benefiting you?

It's got a lot lacking- the reliability of it leaves a lot to be desired and it often posts to the wrong channels, or not at all.

Small Business (50 or fewer emp.)
Apr 02, 2019
 Source
Overall Rating:
3.0
Aaron W. avatar
Aaron W.
Head Editor
Share
"Buffer is basic, simple, and honest about its lack of features"
What do you like best about Buffer?

It's straightforward, it takes just a minute to learn the system and get used tot he interface which is simple and clean.

What do you dislike about Buffer?

It seems like there is always some error or another, there's always a problem with connecting to the channels. There aren't as many options as I would like. There have been some problems of some users on Facebook not being able to see the posts sent through Bugger.

What problems is Buffer solving and how is that benefiting you?

Posting identical messages on all channels with only one login.

Small Business (50 or fewer emp.)
Feb 17, 2019
 Source
Overall Rating:
3.0
KM
Kara M.
Business Development/Creative
Share
"Convenient but glitchy"
What do you like best about Buffer?

I think that Buffer, once you get the hang of it, can be very convenient and pretty quick to use.

What do you dislike about Buffer?

A lot of things. They have recurrent "unknown error" issues where posts will fail (especially Instagram), the link shortening will override your text even if you selected "unshortened", you have to know exactly where to click if you want to post to multiple platforms at the same time (not very intuitive), and tagging is near impossible.

What problems is Buffer solving and how is that benefiting you?

We were happy to have a way to share and customize content across platforms. We could schedule, and move on with other tasks! Unfortunately though, we couldn't always trust it to schedule correctly, so we were always double checking posts anyways.

Small Business (50 or fewer emp.)
Sep 10, 2018
 Source
Overall Rating:
3.0
Maisie W. avatar
Maisie W.
Marketing Specialist
Share
"Good for Multiple Platforms"
What do you like best about Buffer?

Buffer was one of the only social schedulers that offered all of the platforms we use. The main snag with most of the others was they didn't include Pinterest. I much prefer to have everything in one place! It's also really affordable for small businesses.

What do you dislike about Buffer?

I do wish they had a different format for each platform, or at least some of them. I ended up switching my Pinterest account to Tailwind, because it's MUCH easier to use and has a way better interface for that. I've had some troubles with Buffer being slow or glitchy lately, so that's been frustrating.

What problems is Buffer solving and how is that benefiting you?

It helps me keep on my social on track, plan ahead, and not have to worry about it or scramble last minute. It definitely frees up time to focus on other tasks.

Small Business (50 or fewer emp.)
Aug 01, 2018
 Source
Overall Rating:
3.0
GP
Greissy P.
Ceo
Share
"Buffer: There are better ones"
What do you like best about Buffer?

I like the fact that you can manage your social media world from one app and you can schedule your posts.

What do you dislike about Buffer?

Not any social media are included and programming posts is a pain in the...

What problems is Buffer solving and how is that benefiting you?

Any. Really. After a short period of time using it I have to change to other service.

Small Business (50 or fewer emp.)
Jul 13, 2018
 Source
Overall Rating:
3.0
EM
Erin M.
Social Media Marketing Intern
Share
"Efficient, but tedious "
What do you like best about Buffer?

I like that I am able to pre load Buffer with the posts for the week but it is difficult and tedious to do so many in a row.

What do you dislike about Buffer?

I dislike the tedious nature to doing the posts.

What problems is Buffer solving and how is that benefiting you?

Regular posting

Small Business (50 or fewer emp.)
Jan 30, 2018
 Source
Overall Rating:
3.0
JT
Jose Tomas T.
Community Manager
Share
"My experience with BUFFER"
What do you like best about Buffer?

In my personal opinion I think that Buffer is a very good tool for beginners in the world of social media, your graphic interface is very simple and easy to use so that anyone can use it, for those who venture into social networks and time shorten us with so many information and schedules to publish, this tool could be of great help because with it we can program any content whether text, links, photos and videos to post them by social networks like Facebook, Twitter, Linkedin, G + and Instagram also has recommendations of the best publication schedules to achieve better performance with our publications. If you are starting in this wonderful world of social networks, I recommend this tool very useful.

What do you dislike about Buffer?

Lo que me desanina en esta herramienta es que se quedó en su funcion básica y no busco integrar nuevas funciones para seguir siendo atractivo y utíl a los usuarios, eso sin mencionar pque su precio lo veo un poco elevado en sus versiones premium.

What problems is Buffer solving and how is that benefiting you?

Cuando usé esta herramienta pude ahorar muchisimo tiempo en mis publicaciones diarias ya que su funcion de mejores horarios es excelente. me ayudó muchísimo pero lastima que no evolucionaron en nuevas funciones para adaptarse a las actualizaciones de las redes sociales hoy en día.

Small Business (50 or fewer emp.)
Jan 15, 2018
 Source
Overall Rating:
3.0
ES
Elizabeth S.
Co Owner
Share
"Great if you use multiple platforms"
What do you like best about Buffer?

I like that I can keep track of my content all in one place, rather than having several tabs open at the same time, recreating my post on each account.

What do you dislike about Buffer?

In the free version, I can't specify a schedule per platform. Whichever schedule I choose is the same across the board.

What problems is Buffer solving and how is that benefiting you?

Helps keep us from slacking on our posts.

Small Business (50 or fewer emp.)
Nov 14, 2017
 Source
Overall Rating:
3.0
DR
Diana M. R.
Versatile Photographer And Communications Specialist
Share
"Almost There"
What do you like best about Buffer?

Of all the apps out there for posting to IG, I like Buffer the best. it is easy to use, intuitive and on point. The computer platform is also very easy to navigate. Things are where you'd expect them to be and if you can't find something, or don't know how to do it, the customer service is readily available to help.

What do you dislike about Buffer?

If there were a way to have more profiles connected without making a huge jump from $30 to $99, I probably would still be using Buffer for all my needs. I am a tiny agency just starting out. I need to be able to handle different clients without adding extra overhead.

What problems is Buffer solving and how is that benefiting you?

Again, the easy use of IG in the mobile app, by far, outshines any other I've used. If IG would just let third parties post, it would be perfect.

Mid Market (51-1000 emp.)
Oct 30, 2017
 Source
Overall Rating:
3.0
Stephanie J. avatar
Stephanie J.
Director Of Content
Share
"Good Social Management Tool for Small Businesses"
What do you like best about Buffer?

Buffer makes it extremely easy to curate content that is valuable to your audience and then schedule posts ahead of time. It's a great option for small businesses that need assistance creating a more consistent presence on their social media channels.

What do you dislike about Buffer?

If you're looking for something that gives you audience insights, need help with social listening or need in-depth reporting, this is not the tool for your business.

What problems is Buffer solving and how is that benefiting you?

As I mentioned above, the tool makes it easy for smaller businesses or brands that need assistance creating a more consistent presence on their social media channels.

Small Business (50 or fewer emp.)
Oct 07, 2017
 Source
Overall Rating:
3.0
KO
Kelly O.
Director Of Communications
Share
"Pretty good program but some flaws"
What do you like best about Buffer?

I like how easy it makes posting to multiple accounts.

What do you dislike about Buffer?

I don’t like how sometimes it is hard to control the way things appear across multiple social media platforms, notably posts with links.

What problems is Buffer solving and how is that benefiting you?

Time-Sacing tool and helps keep on top of staying active across multiple social platforms

Small Business (50 or fewer emp.)
Oct 05, 2017
 Source
Overall Rating:
3.0
Ashlie P. avatar
Ashlie P.
Founder
Share
"Simple and Easy to Use Social Media Scheduling"
What do you like best about Buffer?

How the user interface is very easy to navigate

What do you dislike about Buffer?

There are some big limitations such as not being able to customize copy going to a specific platform (i.e. wanting to use hashtags on a twitter post, but not facebook or linkedin without having to do a whole second post creation. The inability to easily locate and share content from outside sources. The analytics are also lacking.

What problems is Buffer solving and how is that benefiting you?

It was my primary scheduler for a long time, now I use it for overflow when I have groups going in excess of the accounts I have on my other software.

Small Business (50 or fewer emp.)
May 11, 2017
 Source
Overall Rating:
3.0
CB
Chelsea B.
Founder
Share
"Good for Scheduling Ahead"
What do you like best about Buffer?

I like that I don't have to have my hands in social media constantly.

What do you dislike about Buffer?

I wish that it would re-use the posts I take time to put in, instead of trashing them after the initial post happens.

What problems is Buffer solving and how is that benefiting you?

Social media posting - helping to make posts happen all week long without the need to take the time to post every single day

Small Business (50 or fewer emp.)
May 03, 2017
 Source
Overall Rating:
3.0
BD
Benoît D.
Advisor
Share
"Buffer, a great tool to automate your cross-posting of content for various social networks"
What do you like best about Buffer?

- Ease of use of the interface. You can really, with one person, feed lots of social media channels with a minimal amount of time!

What do you dislike about Buffer?

- Lots of key functions in the pro section - Do not use the scheduling of certain social network (like facebook) so you have to commit to buffer all the way

What problems is Buffer solving and how is that benefiting you?

We wanted to centralize our social accounts management and make sure we were following our publication calendar.

Enterprise (> 1000 emp.)
Feb 09, 2017
 Source
Overall Rating:
3.0
Jerome B. avatar
Jerome B.
Global Digital Marketing Specialist Country Web Tridion Editor
Share
"Buffer - Great App For Managing Social media On The Go"
What do you like best about Buffer?

I like that Buffer can be integrated into major browsers (Explorer, Firefox, and Chrome. Their app is very user friendly. I can easily schedule post, get insight/analytics and import them into excel.

What do you dislike about Buffer?

Buffer can buggy if internet connectivity is sparse which can cause posts to be delayed or corrupt. The app is great if you are on the go. From a usability point of view, Buffer's UI is much better than spout social, and Hootsuite (especially for posting to multiple channels/social media profiles).

What problems is Buffer solving and how is that benefiting you?

I use Buffer for content curation and posting on social media channels for clients.

Small Business (50 or fewer emp.)
Feb 28, 2014
 Source
Overall Rating:
3.0
Josh H. avatar
Josh H.
Board Of Advisors
Share
"Liked this tool, not enough to pay for it though"
What do you like best about Buffer?

Scheduling tweets and FB posts for a whole month saves me a lot of time.

What do you dislike about Buffer?

Customer support was pretty bad. They tried too hard to upsell us.

What problems is Buffer solving and how is that benefiting you?

It saved me a lot of time on social posting. I used to spend way more time trying to post throughout the week, but scheduling all at once is way faster.

Small Business (50 or fewer emp.)
May 31, 2013
 Source
Overall Rating:
3.0
Cate C. avatar
Cate C.
Adjunct Professor
Share
"Can Be Useful But Limited"
What do you like best about Buffer?

Disclaimer: I've only used the free account, so I can't vouch for the premium options. I like the built-in analytics that Buffer provides and the ability to schedule posts for very specific dates and times. The Chrome extension allows users to quickly grab posts they'd like to share, which is a nice add-on.

What do you dislike about Buffer?

I've actually stopped using Buffer simply because the ability to schedule items was bit rigid (again, on the free account). Items automatically popped into the next available time slot, when sometime I'd prefer for them to go to a different slot.

What problems is Buffer solving and how is that benefiting you?

Not provided

Mid Market (51-1000 emp.)
Jan 19, 2013
 Source
Overall Rating:
3.0
Peter B. avatar
Peter B.
Director, Enterprise Solution Architect
Share
"Social Media Scheduler"
What do you like best about Buffer?

Ideal app for the marketing professional that has a lot to post, but doesn't want to post everything at once. This app lets you schedule your posts, which is very helpful.

What do you dislike about Buffer?

For the casual user, it's really not for you. The UI is a little clunky if you ask me. I had a hard time getting started when connecting Facebook, but LinkedIn and twitter worked fine.

What problems is Buffer solving and how is that benefiting you?

Not provided

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