Amplitude Analytics Reviews & Product Details

The visual appearance of amplitude and the easiness to tag every action your website's users perform.

I wish there was an easier way to display classic Google Analytics data, such as time on page, page click depth. I know where they are, but they are not as intuitive as in GA.

Mostly, I use Amplitude for funnel analysis of users starting from pageview to subscription, and what paths they take. So far I've: - Made more than 200 charts in about a year (almost one new chart every working day); - Managed to detect a sizeable jump in our pageview to app pageview conversion after A/B testing, thanks to Amplitude; - I constantly get reassurance that we're moving in the right direction, or, I get quickly back on the track seeing declines;

The API Documentation is easy to follow and integrate with.

The real-time API logging is intermittent. At times, it takes over 10-15 minutes for it to refresh with data that was called via the Amplitude API.

Tracking and Identifying usage within our Application and determining the best marketable strategies.

Funnels, events timeline, conversions along time

Not very clear how the “group by” works when creating a chart in the part of the segment and in the part of the events. Both apply, but not very intuitive, seems like duplication.

Following clients behaviour in out app. I do not need to have a secondary tracking system or ask developers, I can check it myself

The ease of use, I could spend all day slicing and dicing the data with Amplitude. I have used similar products but Amplitude made it so easy to identify the gaps and flaws in our user journey and understanding how each roll-out affects the product metrics.

The learning curve for certain features is steep as they are made for certain use cases only. Some of my teammates who are new to product analytics tools may have a hard time understanding the navigation and meanings behind those metrics.

Measurement of feature impact and understanding the differences between different cohorts. It's so easy to break the users into different cohorts and compare the differences. Funnel is my favorite feature and since we started using Amplitude, we have gained a huge amount of insights on where our users dropped off and how different marketing channels behave.

Amplitude is like SQL with a UI. It's super fast. It gives a variety of charts. It gives a variety of dashboards.

It doesn't have re-engagement module, like Push Notifications etc.

We can check our retention, stickiness and session analytics with Amplitude in a way no other analytics platform provides.

It's easy to track the user events, user retention and user life cycles. It also easy to filter out the events based on the properties and and it also super easy to set the custom properties to track. I love the event segmentation feature to filter our based on the event and the user properties, funnel analysis to analyse conversion of users over time. My workspace to find out the charts quickly.

It takes some time to complete the initial configuration and set events to track. But it's okay and it's worth of time investment. It's felt difficult to find exactly what we need, need some improvement in the documentation section.

We are trying to solve the consistency in learning new skills for the developers through the 100 days of continuously coding challenge. Amplitude helps to track the users, who are continuous taking the challenge, how many days they are maintaining the streak, where they are left out. It helps to figure out where we need to focus more and where to need to improve to increase the conversion rate. It also super useful to save the charts in the dashboard(My workspace), so that we can find out it quickly and there is no need to do it again and again, which saves a time lot.

Inline Cohorts Retention Curve Event Segmentation

Doesn't have an experimentation plan for startups

Benefits: - Discover 3x more retention with cohort - Fast learning - Easy to implement - Best documentation ever - Best community ever - NSM s2 Problems Solving: - What cohort users are more retained? - How our product features are performing?

The ease of forming the queries. I love the experience when making charts.

Amplitude takes care of many use cases but I think it falls short on few corner cases that I think the current querying options do not support.

We are using amplitude to analyse user drop offs in our android product. Amplitude has been of great use here. With funnel analysis we were able to identify and solve many user pain points.

A multitude of reports and varios angles you can view data at. Easy organising and sharing reports, build in team collaboration. Context based help. Easy to use interface.

Lack of automated insigts, like in Google Analytics. Onboarding can be a bit difficult, but it is a sofisticated product!

Making better decisions about UX and functionality of a product. Analytics is a key input in our product development

Charts, Cohorts (Need to explore more) and User session tracking, Android properties auto detection, Releases feature These are currently explored items by me, which I think are really well done.

Understanding the UI for the first few times were complex for me. All the First time discoveries were late for me. It took time to realise the importance of this tool

- I'm able to figure out the user sessions. - Helps in remote issue debugging. - Failure detection and analysis. - Live user behaviour tracking. - I'm able to detect if any bugs/issues are being seen by the user.

I like the ease of use by which I can select the events (actions, clicks, etc.) and measure those against different users. I also like the different ways you can visualize the data. It's also benefitted our development team in that it's easier to embed data tracking points with Amplitude and offers more flexibility when others need to be added.

I would like saving reports to be a little easier. The process around that seems to be a little clunky. It would also be helpful to have access to a chatbot for instant help.

We are using Amplitude to measure the adoption rate of one of our task manager products. We are now able to track actions on both the "click" and the "done" status to confirm that an action was not only taken but completed.

Being able to quickly see any metric in a clear way understanding the user journey, while also being able to dig into the unique workflow of a group of individuals. Users can easily search different events, build out complex dashboards and charts, even calculate metrics based on data collections over time. The Amplitude cookie also enables really deep insights into time on site, the user journey, and simplifies the data we have to track, even with Segment already implemented.

It's hard to make complex edits to charts for certain executive metrics. Or to modify ongoing events based on a desire to show data in a new way. This forces an export in some cases, leaving Amplitude to do your work.

The primary goal is to understand what our users are doing in the app, how they are using it, and what they aren't using. It also helps showcase where users are spending the most time, what actions in what order they take, where they drop off in any location, and even what led them to a specific location or decision. It's a powerful tool to solve the problems you know about and even the ones you haven't considered yet.

You can do a lot with the free plan, I like there is no limit for sessions

I didn’t find a way to bulk update the data

Understand how our users use our products. I’m able to seamlessly track feature usage right after release

How easy it is to build dashboards, analyze funnels and segment users. You can build a dashboard to visualize events users make on your website, web app or mobile app in a second, turn it into a funnel and segment users by characteristics. You can see your information in multiple charts, play with different types of analysis or even download the raw to further improve your analysis.

Implementation requires engineering hours, which tend to be very limited. Any further implementation of events needs engineering hours as well. Furthermore, typical non-technical users have a hard time understading the events and attributes approach.

I'm using Amplitude to figure out how my users go about my product. I build dashboards to understand how my funnels are working, for example. That allows me to map where my users are dropping off, at which rate they're converting, how long it takes for them to go from even A to event B, how frequently that happens, as well as how my conversion rate is changing acrros time. When it comes to funnels, I also explore the conversion window to understand how my users behave accross different timespans. One of the most easy-to-use but powerful dashboards are the event segmentation, which allows me to quickly understand user actions accross time, and compare it with other events. I even use event segmentation to stay on top of downtime activity and request errors.

Amplitude puts the power of analytics in the hand of the developer. Easy tagging of actions and events from our apps gets converted to charts on Amplitude in seconds. Everything is seamless and the chart creation is flawless. I love the dashboards that you can create to view numerous charts together and the real-time updates. Amplitude is one of those products you set up once and then never have to touch again. It has an intuitive interface for chart and dashboard creation and has been great for my team to glean insights from.

Creating complex charts can sometimes be difficult. We struggled with duration-based data and creating charts around them. It's also difficult to learn what data to track and how to classify it - whether it should be events or user properties. We made the mistake of making onboarding metrics a user property and creating charts from that was cumbersome.

I'm looking to better understand my user data. Understand what actions their performing, where they are spending most of their time, and how active they are on my platform. Tracking KPIs with Amplitude is the biggest benefit I've realized. As a company, we want to be metric-first. We want to know how are customers are using the platform, what services and features they're using and what they've never touched. Amplitude enables us to be a metric-first company and run weekly experiments on new features and data. We're now able to track any new feature, any user interaction and quantitatively learn if our developers are moving the needle and if our customers are using the platform.

It goes beyond easy event-based analysis to providing insight into why the metrics are what they are. Conversion funnels are easy, and then you can drill into the paths users took to get there and where the converted users went after, helping to identify the next question you should ask. They also provide an extremely generous startup program - free for a year - which makes the product very attainable to smaller companies.

It doesn't provide account-based cohort analysis out of the box, that requires an additional (expensive) add on. For a b2b company, that is very unfortunate.

Monitoring event-based conversion funnels and identifying conversion driver events that we didn't realize before. We've been able to identify the most valuable actions in our application through Amplitude, and then use it to drive improvement.

I like how easy is it to create reports and that reports are nicely interactive. Also option to create custom events. The best thing overal is probably ability to have all the data about users at one place, accessible by anyone in the team. Fact that users with no tech background are able to use it makes it more widely adopted in the organisation. Some details such as slack view with real data make your days nicer when you see some metric going up even without visiting the dashbaord. Option to build dashboard out of reports and easily update them is also a nice thing to have.

Being able to use logical OR in the reports. I am afraid that after startup program it gets expensive. Fact that it takes time until changes are saved and it easy to close the window without having the report saved, so chance of loosing some effort. Also dont like that each link has a lot of params to track where the report is coming from. I think also menu could be restructured better. Also retention cohorts are in a different view which is not so easy to interact with and switch across different pages. Maybe for less data experienced people it would be useful to provide more hints or tips what data are worth of checking, some smart features which can predict value of data.

SaaS product user analytics to understand user behaviour. Onboarding funnels, segmentation of users by traffic source. Engagement of users. Understanding user behaviour across different devices. Measuring retention of users based on different initial actions to improve product towards product market fit.

It´s too easy to make your analysis. I love funnel analysis and event segmentation. I can create dashboards in minutes and work with a remote team using the same chart analysis.

I don't like the Export CSV function. I would like to add more data to export. I didn't try yet the Behavioral Cohorts. I think that could have a trial period without the need to talk with some vendor.

We have a lot of questions on a daily basis and with Amplitude Analytics I can understand more of these questions make sense and go deep in some kind of analysis. The best part is the usability. I'm not a data expert but I can use it in an easy way.

Ability to leverage our segment data to see our website performance and certain parts of our app in real-time

Lack of ability to use segment event properties to build segments by users

Real-time view of our application funnel for our product and website

Flexibility and customisations of the reports are very good. You can look through a specific metric from different angles on a single screen in a moment. Custom formulas allow you to get even more insights on behavioural patterns without involving a developer.

Revenue reports are not ver comprehensive as for me and don't allow to analyze the traffic/installs attribution in a native way (without integrating third-party tools)

Marketing analysis, product development strategy