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Ahrefs Logo
Ahrefs
Empower Your SEO Strategy
4.5
(508)
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Ahrefs Reviews & Product Details

Ahrefs Overview
What is Ahrefs?

Ahrefs is an SEO software that offers competitive analysis, provides keyword suggestions, shows keyword difficulty, and generates new keyword ideas from a single platform. Simply enter your URL and Ahrefs can check the quality of all of its backlink profiles. It’ll show what keywords are being targeted and which landing pages are delivering the most traffic. You also have the option to input your competitor’s URL to see the keywords that they are ranking for and how much traffic their target keywords bring them. Ahrefs claims to have the fastest backlink crawler in the world with a live backlink index of over 14 trillion links.


Ahrefs is also often used as SEO of choice in SEO and Marketing tech stacks.

Company Ahrefs Pte. Ltd.
Year founded 2010
Company size 51-200 employees
Headquarters Singapore
Social Media
Managed by:
Axel Grubba
Founder
Ahrefs Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about Ahrefs
What Ahrefs is best for?
How does Ahrefs compare to Serpstat?
What are the pros and cons of Ahrefs?
Ahrefs Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Ahrefs Pros and Cons
Pros
  • One of the most robust backlink crawlers in the industry
  • Clean user interface that works great for beginners and pros
  • Advanced filter options make it easy to find the exact data you need
Cons
  • The base plan, Lite, does not include key features like Content Explorer and Domain Comparison
  • All plans only include 1 active member so you’d have to pay for every additional member
Ahrefs Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Ahrefs Media
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Ahrefs Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 17, 2025
Ahrefs Logo
508 Ahrefs Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Apr 02, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Find the true info you are looking for with Ahrefs"
What do you like best about Ahrefs?

I can find the correct Domain Authority and Traffic Value of every website I am interested on building links for and posting for, all the information is very easy to access.

What do you dislike about Ahrefs?

This is a small QoL thing but I always have to login even after just a small amount of time of inactivity, that is a very minor gripe though.

What problems is Ahrefs solving and how is that benefiting you?

Realizing the true value of a website before I decide to post on it for link building, sites with low traffic value and low Domain Authority are really counteractive

Small Business (50 or fewer emp.)
Mar 23, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Much easier to use than other SEO suites"
What do you like best about Ahrefs?

Powerful competitive analysis features packaged in a way that balances ease-of-use with configurability.

What do you dislike about Ahrefs?

It's easy to run out of reports because the limits are hard to see.

What problems is Ahrefs solving and how is that benefiting you?

Ahrefs has enabled us to take a look at what kinds of content are working for our clients' competitors so that we can help our clients' replicate that success.

Mid Market (51-1000 emp.)
Jan 14, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best SEO tool"
What do you like best about Ahrefs?

The best thing about Ahrefs is tracking of off page SEO activities and creating off page SEO strategies. We are able to do the following things with the help of Ahrefs: 1. Exhaustive keyword research 2. Backlink tracking and monitoring 3. Ads tracking for competitors 4. Ranking tracking for the shortlisted keywords 5. Researching great content to write about

What do you dislike about Ahrefs?

Pricing is very expensive. This tool can be expensive for smaller companies.

What problems is Ahrefs solving and how is that benefiting you?

We are able to do the following things with the help of Ahrefs: 1. Keyword research 2. Rank monitoring 3. Good content discovery 4. Backlink mentions

Mid Market (51-1000 emp.)
Nov 18, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Multiple uses for SEO-ers"
What do you like best about Ahrefs?

The Organic Keywords and Lost/Broken backlinks sections.

What do you dislike about Ahrefs?

Nothing - there’s maybe too many unused functions.

What problems is Ahrefs solving and how is that benefiting you?

Assisting with keyword research and link building.

Small Business (50 or fewer emp.)
Nov 07, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A must-have SEO tool"
What do you like best about Ahrefs?

I love the fact that you can source frequently searched questions as well as keywords - it’s so handy for segmenting blog posts/creating FAQ style blog posts etc.

What do you dislike about Ahrefs?

There’s nothing I dislike about this tool - it has lots of great features, some of which I haven’t even utilised yet.

What problems is Ahrefs solving and how is that benefiting you?

For me, Ahrefs provides valuable assistance when creating long-form content. The keyword research tool has been brilliant for optimising content for the website of the brand I work for.

Small Business (50 or fewer emp.)
Nov 02, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best Backlink partner"
What do you like best about Ahrefs?

Easy to access Best overview result. 99% perfect results

What do you dislike about Ahrefs?

Bit slow.. Can improve with interface. Bit costly

What problems is Ahrefs solving and how is that benefiting you?

Checking UR, DR

Small Business (50 or fewer emp.)
Oct 30, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool for SEO"
What do you like best about Ahrefs?

The link expolorer is a great feature to understand competitor back link profiles. The Dr tool is useful to be able to understand domains power against others sites.

What do you dislike about Ahrefs?

The user interface is starting to look rather dated and sometimes the platform can be rather slow.

What problems is Ahrefs solving and how is that benefiting you?

It's helped us to understand what we need to do to improve ranking in search

Mid Market (51-1000 emp.)
Jul 19, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best SEO Tool"
What do you like best about Ahrefs?

I love how it helps in keyboard analysis. Also the dashboard is great. The best thing is you can get infos related to your competitors and backlinks analysis. It also provides regular updates about your growth

What do you dislike about Ahrefs?

It is expensive. Also the lack of trial version is a drawback as you cannot test this before buying.

What problems is Ahrefs solving and how is that benefiting you?

I use it to analyze websites. Export the backlinks and decide what are the best. Its a great SEO tool

Small Business (50 or fewer emp.)
Jun 10, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Ahrefs is the Definitive SEM and SEO Tool"
What do you like best about Ahrefs?

Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.

What do you dislike about Ahrefs?

I think they could go a long way when it comes to updating the site audit tool. I think the reporting could be a bit more comprehensive when reporting the locations of issues and their in-links. Also I think you should be able to export all the results of a site audit an have them in a single spreadsheet.

What problems is Ahrefs solving and how is that benefiting you?

Mainly keyword research, site audits, backlink analysis, and competitor research.

Mid Market (51-1000 emp.)
May 22, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Dynamic SEO & Content Tool with great interface"
What do you like best about Ahrefs?

I think the greatest advantage of using this tool compared to others is that it provides the user the ability to dive deeper into data points without being taken into new tabs/screens -- you can quickly glean deep insights in an efficient way.

What do you dislike about Ahrefs?

I would prefer if Ahrefs also used domain authority as a metric -- it's more universally used and prevents me from being able to use the tool singularly without cross-referencing information from other third-party tools

What problems is Ahrefs solving and how is that benefiting you?

Keyword research and content mapping are more easily done with Ahrefs -- great filtering capabilities and the ability to see entire SERP's for a keyword with a click to enable both quantitative and qualitative analysis.

Small Business (50 or fewer emp.)
Mar 11, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"User-friendly way to access SEO data. "
What do you like best about Ahrefs?

How user friendly the interface is. I can quickly find keyword rankings and suggestions based on current campaigns.

What do you dislike about Ahrefs?

Doesn’t provide more than 10,000 SERP rankings with a $99/month subscription.

What problems is Ahrefs solving and how is that benefiting you?

Keyword rankings and keyword research.

Small Business (50 or fewer emp.)
Oct 30, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Ahrefs is the SEO tool you need!"
What do you like best about Ahrefs?

I use Ahrefs everyday. Whether its looking at holistic keyword growth across the Organic channel, or assessing keyword volume and opportunity across new terms, its always a helpful tool.

What do you dislike about Ahrefs?

I do not have anything I particularly dislike about the tool.

What problems is Ahrefs solving and how is that benefiting you?

It helps my team assess SEO opportunity for our clients and track growth across organic ranking terms, backlinks driven to the site and overall keyword opportunities

Small Business (50 or fewer emp.)
Oct 09, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Keywords super useful"
What do you like best about Ahrefs?

My favorite feature of Ahrefs is the keywords explorer section. I use this constantly when trying to rank pages/products higher and general optimization. It is also nice to see how we compare to competitors in Ahrefs rank, backlinks, and keyword rank.

What do you dislike about Ahrefs?

I think they could add a couple other sections to the keywords explorer tab, or have better explanations for how they have that part sorted for easier use.

What problems is Ahrefs solving and how is that benefiting you?

Any marketing professional understands keywords affect rank and rank is everything. If a customer is unable to find your site/products they won't ever use your business.

Small Business (50 or fewer emp.)
Sep 19, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to find backlink from your competitor "
What do you like best about Ahrefs?

Easy to add website link and in short time you will get all backlink of the website. You can also filter them the date and Domain authority vise. Easy to use for SEO Executive.

What do you dislike about Ahrefs?

I don't think any point that I don't link Ahref. But If they add the category of keyword than easy to find target keyword.

What problems is Ahrefs solving and how is that benefiting you?

Using Ahref, I can easily analysis my competitor backlink and traffic. It's easy to generate a link from there and rank my page.

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"AHREFS is an awesome tool"
What do you like best about Ahrefs?

I like that it presents all the data in an easy-to-read way. I find it trustworthy.

What do you dislike about Ahrefs?

I wish it had a stronger content strategy like how SEMrush and Spyfu have strong content regarding digital marketing. AHREFS has some good stuff (like their keyword cannibalization formula), but not as much visibility.

What problems is Ahrefs solving and how is that benefiting you?

Helps me relay to clients what content is being searched and what their competitors are up to.

Mid Market (51-1000 emp.)
Aug 02, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A powerful and all-in-one content marketing and SERP tracking tool"
What do you like best about Ahrefs?

There is so much to like. Ahrefs is the best backlink management and monitoring tool I've ever used. It finds more backlinks quicker than any other backlink tracking tool, as well as a great option to attack and monitor competitors backlinks. Backlink acquisition is also made easy by Ahrefs content explorer that makes tools like BuzzSumo of no use to me. I can monitoring new brand mentions, mentions of competitors, and new content with a specific keyword. It's keyword tracking is amazing, as well as the SERP management and monitoring. You get a great view of the entire site, subdomains and even specific URLs. Content marketers also no longer need to use Adwords for their keyword planning! Ahrefs has a great keyword planning system that is super helpful to come up with new ideas for content.

What do you dislike about Ahrefs?

Expensive. Like all backlink monitors, it doesn't pick up anywhere near all backlinks and is slow to pick up new backlinks. However, all backlink tools have this same problem and Ahrefs is the best of those tools. One of my biggest gripes is that Ahrefs drops backlinks and count them as a lost domain, but after looking into the dropped campaigns you find that a majority of them are still there and Ahrefs dropped them from your backlink profile for an unknown reason. I monitor a ton of keywords, so the rank tracker tool is kind of a cluttered, useless too for me.

What problems is Ahrefs solving and how is that benefiting you?

Backlink monitoring and building, keyword planning, SERP management and monitoring.

Mid Market (51-1000 emp.)
Jul 13, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Top-notch SEO tool!"
What do you like best about Ahrefs?

For link building, the best tool there is, period. Incredible database and very easy to use.

What do you dislike about Ahrefs?

Keyword research is a bit limited, especially in the cheaper plans.

What problems is Ahrefs solving and how is that benefiting you?

One-stop shop for SEO link building.

Enterprise (> 1000 emp.)
Apr 30, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Super for backlink"
What do you like best about Ahrefs?

The functionality to analyze backlinks makes ahrefs wonderful. It’s hlpful to add it to other tool sets you use as no tool catches them all.

What do you dislike about Ahrefs?

Their supports is a little slow,...but only mentioninyit because I ha e to find one thing to dislike.

What problems is Ahrefs solving and how is that benefiting you?

Evaluation of backlinks competitors are gaining from media sources.

Small Business (50 or fewer emp.)
Apr 18, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A Powerful Tool That’s East to Use"
What do you like best about Ahrefs?

I love the ability to get insights on keywords,competitors, back links, and domains.ni especially like it for keyword research.

What do you dislike about Ahrefs?

It’s anlittle hard to navigate at first. There are so many options you don’t know where to start.

What problems is Ahrefs solving and how is that benefiting you?

The primary benefit of Ahrefs has been the ability to do keyword research for paid search.

Small Business (50 or fewer emp.)
Mar 28, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great product, great experience"
What do you like best about Ahrefs?

I really like the power of the tool. It can handle all sorts of different measurements, helping you identify strengths and weaknesses of your website's SEO.

What do you dislike about Ahrefs?

I pretty much like the whole package. If you are a beginner, you may struggle at first.

What problems is Ahrefs solving and how is that benefiting you?

We use Ahrefs to measure our SEO performance. It's a great tool that clearly identifies strengths and weaknesses.