Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
- Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
- Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
- CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
- Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
- Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.
eCommerce Websites
- Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
- Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
- Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedom Easy drag-and-drop design UI is well signposted Excellent educational resources No need for plug-ins or add-ons Great template library |
The steep learning curve may scare off some users Higher price than competing tools E-commerce features are underdeveloped Technical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
If you are new to small-time web development or want to develop a blogging site, then this is the right tool.
Nothing much to complain about since I find this really good useful
A small-time website or web page can be easily built and that is really great
This is a tricky question to answer if you have never used Webflow. Having used Webflow for a few years, I like how easy it is to build designs I want and interact with data (collections). When I first started using Webflow, I liked Webflow university. 95% of my questions are answered there. I still use it regularly when I forget something or try something new.
Since I'm a big fan of Webflow, I hate to say anything negative about it. But there are a couple of issues that I wish were better. My hope is the Webflow team is actively addressing these issues. There are many things on the Webflow wish list, and I agree many of those would make Webflow better. But there are two areas that I have a regular issue with. The first issue is e-commerce. As powerful as it is, it's still lacking features that competitors have. This weakness has caused me to lose a client and be unable to accept a client's project. I'll be the first to agree that it's easy to use, but larger businesses have high expectations of e-commerce features. The second issue is the interface and speed of customer support. The process of submitting a support ticket is a bit awkward and adds time to the submission process. Then once a ticket is submitted, I don't get consistent response times. However, I will say that most of my issues have been addressed satisfactorily, so the support results are not an issue.
For years I had been relying on third-party developers to help me develop my client websites. Once I learned Webflow, I realized that this added process could be eliminated in 80% of my work. It also means I was in much more control of the final product. I also know how it works because I'm the one who made it work. The term "no-code" is closely tied to Webflow, and after using it for several years, I can confirm that much of the work is "no-code." As a result, I can focus on user experience and design.
Webflow is an incredible platform for building web content without code. It empowers freelancers, small businesses, and enterprises to create and maintain websites without significant involvement from IT resources (if any at all).
Native integration with 3rd parties is still small. However, using a middle service like Zappier will solve most of your use cases. Also, CMS content must be hosted on Webflow's servers. You can't deploy on your own. However, a workaround exists to synchronize your Webflow site with another environment, but only for enterprise customers.
Webflow empowers our Product and Design teams to rapidly iterate our marketing websites and create high-fidelity prototypes of applications without any development involvement.
It is the best of both worlds – the ability to go full technically but also the ability to make easier design iterations.
Nothing in particular, possibly the UI could be improved of the editor and designer
Allows me to scale my website and allow stakeholders to contribute.
Webflow is a great builder for anyone looking to create a truly sophisticated website in terms of both design and the backend code.
The CMS doesn't scale well, which can be frustrating.
Excited for the App/dev releases right now - people have been stitching solutions together for a while to integrate other tools so it's good to see.
The code-free, high-quality approach to web development that is intuitive to users. Overall, it has provided us with a better website experience that benefits the business.
It is tough to access a list of past updates.
Allowing multiple designers to be in the program simultaneously.
Webflow provides one of the best platforms for developing sophisticated, design-centred web products. Their continual development and support of their community is unparalleled!
There is almost nothing to dislike. Webflow's product release timeline is a bit slower than most people would like, but I support that it takes time to release a quality feature and not cause catastrophic results.
Webflow allows business owners, designers, and product and marketing teams to save on development costs and focus on designing quality user experiences. Webflow also gives power back to the design community, allowing them to create without having to learn coding languages.
Webflow makes it very easy for our Marketing Team to build a great-looking website without having a programming background. The ease of use also allows our website to be updated much faster by the Marketing Team.
Initially, we were a bit confused by the pricing packages. However, they have changed the plans they offer since then. We only wanted the website building platform, but accidentally purchased the website hosting as well.
It can be challenging to push updates to a website without a background in HTML. Thankfully, Webflow's no-code platform allows our Marketing Team to create awesome web pages without requiring a technical background.
How quick I can build out pages and update content through a CMS.
Feature limits, class nesting, media lib
Quick builds allow us to iterate through different design variants and test for the best solution in a very efficient way.
Webflow is easy to use and enables me to design my own software products. Webflow makes a lot of complicated front-end work easy. I enjoy using it and consider it one of my favorite products.
Webflow can be slow at times when designing complicated screens.
We are expediting the design process and eliminating some portion of coding. It helps us do more in less time.
It's a tool that finally allows designers to get in the development game. The learning curve isn't steep, the tutorials are fantastic and the community is ever growing and full of free cloneable items to help you figure things out.
I wish the CMS was a little more robust. I also feel like it's much easier to create a site from scratch than to learn the in's and out's of the CMS.
I use it to help small businesses grow by giving them an online presence.
Webflow's possibilities are endless. It is very accesible and has tons of content to learn and a great community
It has not many options for making your websites more ecological sustainable
Great websites without the need of webdevelopers
easy to use templates and drag and drop the elements customize code if need.
Properties on the right side bit confusing
webflow is a website builder with more advanced features and more templates. no coding knowledge recuird to use webflow.
I love WebFlow. Their customer service is fantastic, their product is fantastic, WebFlow Univeristy has been super helpful. I can't say enough about how awesome WebFlow is. Don't waste time with any of the other options, I have and I've made the mistake of letting various digital marketing "gurus" talk me into other products. They are all terrible when compared to WebFlow and every time that I've let myself get talked into a different service, I've alway ended up going back to WebFlow. I've learned my lesson though. Going forward I will only work with marketing gurus who use WebFlow. Seriously, don't waste time with the other products. Life is too short.
Nothing... I have found that usually, the issue is that I just didn't know how to do something and not that WebFlow was lacking. The WebFlow community is very helpful in that regard as well.
My business websites
I find editing sites using Webflow very intuitive and I love the degree of control I have. I used Wordpress in the past and I found it clunky and slow in comparison. I do have a basic understanding of HTML, CSS and a little JS (which I've never needed) which I think helps -- not for writing raw code, but for understanding all the options. The University is a helpful resource -- the lessons are excellent, and I usually find answers when I need them. Backups are super intuitive and automatic. Automatic code compression. Lot of other features like optimizing for SEO etc... All around I am super happy with Webflow. I built and run two sites for businesses I own on it - one is a brand with basic ecomm and one is a simple website for an importing company.
Seems like Webflow has fewer plugins than Wordpress, so this requires a little bit of extra work, but hasn't been a problem for me.
Code-free web development of course. Also granular control of design. Huge time savings and way better outcomes (at least in my case) vs doing it from scratch and a way more intuitive and functional tool than Wordpress in my view.
Webflow is not limited to templates. You have complete design freedom over everything. Their editor is top-notch! Webflow is the best tool out there. They are always releasing features which are working perfectly. Greatest tool out there!
The editor can be a bit slow if you have a very large website with hundreds of classes and collection items. But they have gotten better. The CMS editor is not the best for CMS editors, it tends to be slow, changes have sometimes been lost if an editor and a CMS user has maded changed at the same time.
We are able to own design of our website without having to deal with an agency who could take time in making changes to our website. We have saved a lot of money with Webflow.
The technology, ease of use, amazing customization and beautifully designed websites.
Can be a bit of a learning curve at first, and a lot to take in.
You can build a fully customized look and feel for your website(s). The amount of interaction features are amazing. Websites with movement are the future and very eye catching.
I like how easy it is to log into your account, change the features of your website and upload content. I never could have imagined that web development could actually be this easy.
It is frustrating when I have my website open on one tab and web flow editor open on another one. Frequently, weblfow will log me out of editor and claim that I'm trying to edit on two separate pages, even if this isn't true.
I've become an extremely valuable marketer! Even though I cannot code, I can edit and upload things to a website which cuts down on time required by real developers. Webflow is a gamechanger!
I love how easy the interface is to use, plus I really like how I can implement custom code as a lot of other platform out there are purely based on customisable templates.
I would love to see more of a richer ecosystem to be able to have plugins readily available for any tools I use across a website
Webflow rapidly reduces the time between designing a website and implementing the code.
Webflow truly allows you to design websites to your heart's content. The best part is the catalog of instructional videos that help you accomplish whatever you need. I cannot code so I appreciate how Webflow empowers me to design freely. The Webflow community is extremely helpful and encouraging and I value the showcase of sites which help get the gears turning.
It took me several months to finally feel comfortable using Webflow since I'm new to web design. The web building features differ greatly from previous sites I sampled. But with time and lots of tutorials, I found my way.
Webflow allows me to build a custom site from scratch with zero coding experience. The customization has landed me interviews and jobs in the creative industry since my portfolio stands out among the other applicants.