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Pulley Logo
Pulley
Equity management for hypergrowth startups.
4.8
(93)
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Pulley Reviews & Product Details

Pulley Overview
What is Pulley?

Pulley is a software platform designed to simplify and manage equity distribution within companies, particularly useful for startups and growing businesses. It helps companies manage cap tables, model fundraising scenarios, and issue equity to founders, employees, and investors, ensuring compliance with regulations. By automating these processes, Pulley aims to save time, reduce errors, and provide a clear view of equity ownership and its implications for both the company and its stakeholders.

Company Pulley Inc.
Year founded 2019
Company size 11-50 employees
Headquarters Mountain View, California, United States
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What Pulley is best for?
How does Pulley compare to Carta?
What are the pros and cons of Pulley?
Pulley Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Pulley Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Pulley Media
Pulley - Pulley Homepage
Pulley Screenshots
Pulley Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 04, 2025
Pulley Logo
93 Pulley Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jan 01, 2022
 Source
Overall Rating:
5.0
FA
Fawzy A.
Co Founder & Ceo
Share
"Exceptional Software"
What do you like best about Pulley?

It’s so easy to track everything with Pulley. Giving options to your employees, seeing who’s exercised them, repurchases, terminations etc. It always surprises me how much they offer for their price point. Their customer service is also exceptional. I also really appreciate how their Growth Plan includes 409 valuations.

What do you dislike about Pulley?

Support can sometimes be slower on the weekends.

What problems is Pulley solving and how is that benefiting you?

Almost any process I need to do that affects or has to do with the equity of my company I can do right in Pulley. Fabulous platform.

Small Business (50 or fewer emp.)
Jan 01, 2022
 Source
Overall Rating:
5.0
KB
Kelly B.
Lawyer
Share
"Excellent Modeling Software - Great for Founders"
What do you like best about Pulley?

Pulley is easy to use in every way, but my favorite feature is the modeling. Pulley modeling allows a founder to actually see the dilutive impact of each SAFE or Convertible Note she or he enters into prior to doing the deal. It is flexible and able to correctly model pre or post-money SAFEs as well as option pools in a matter of seconds. An incredible time and money saver. Pulley is truly an essential tool.

What do you dislike about Pulley?

Nothing that I know of so far. Pulley just needs increased adoption to become the standard.

What problems is Pulley solving and how is that benefiting you?

My favorite problem that Pulley solves is to spare the time and energy it takes either the founder or their legal counsel struggling with an excel spreadsheet trying to model what is happening to a Company's cap table with each new SAFE. Pulley accomplishes in seconds what would otherwise take hours.

Small Business (50 or fewer emp.)
Dec 20, 2021
 Source
Overall Rating:
5.0
Craig N. avatar
Craig N.
President & Ceo
Share
"Easy to Use Solution to Manage Cap Table and Perform Fund Raising Modeling"
What do you like best about Pulley?

As a fast-growing company reducing the time required to manage our cap table was an immediate win. The cap table view allows us to show the different types of investors in a single view with quick access to all related documents and agreements. I appreciate the built-in workflow to gain approval from board members and stockholders. A real upside with Pulley is the easy-to-use Fund Raising Modelling to perform "what-if analysis" for different fundraising scenarios without the need for spreadsheets. From a company perspective, Pulley support will jump in at any point to help. For time-critical items, we also like the context-sensitive videos to self-serve.

What do you dislike about Pulley?

At this point, we haven't come across any sort coming of Pulley. We look forward to seeing how Pulley takes the solution forward to support and advise smaller companies through all growth phases.

What problems is Pulley solving and how is that benefiting you?

Provide investors with accurate and current cap table, reduce effort and legal costs related to the management of our cap table, modeling future rounds to understand the impact on ownership.

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
KN
Katsuya N.
Founder And Ceo
Share
"Best cap table platform for founders"
What do you like best about Pulley?

Everything about Pulley is fast and simple - great for busy founders. Onboarding took less than a day. 409A valuation is underway and I expect to hear back in less than five days. Their product provides consumer-grade UX, so it is easy to understand and use.

What do you dislike about Pulley?

Nothing I can think about off the top of my head.

What problems is Pulley solving and how is that benefiting you?

I’ve used other platforms as an employee, and wish we had had Pulley. They make it easy for me to manage everything that happens before the equity management stage: calculating dilution during fundraising, giving employees an offer letter, form documents, and more.

Small Business (50 or fewer emp.)
Dec 05, 2021
 Source
Overall Rating:
5.0
AG
Ajay G.
President, Chairman & Ceo
Share
"Best Cap Table Management Software On The Market!"
What do you like best about Pulley?

We have been using Pulley for our startup after trying other cap table software companies on the market. We think that Pulley is the best software available to manage your cap table on the market that is very user-friendly and easy to use with excellent and prompt customer service and support.

What do you dislike about Pulley?

We have no dislikes so far and have been very satisfied with Pulley's software and customer support. They are very prompt at responding to any questions and concerns, and the onboarding process by their support team was very comprehensive and organized. They have the best onboarding and support versus the other cap table software companies.

What problems is Pulley solving and how is that benefiting you?

We have been managing our cap table and equity through Pulley. We find it very easy to manage our cap table and administer equity in an organized manner and have an overview of everything on the Pulley dashboard versus using the traditional spreadsheet method and keep on updating, calculating, and organizing your cap table and equity issuance and administration with physical share certificates.

Small Business (50 or fewer emp.)
Nov 19, 2021
 Source
Overall Rating:
5.0
PD
Phillip D.
Ceo
Share
"Great onboarding"
What do you like best about Pulley?

The onboarding process was pain free as Pulley literally took care of moving our whole system across

What do you dislike about Pulley?

it's a little expensive but the onboarding and CS makes up for it

What problems is Pulley solving and how is that benefiting you?

We're able to manage our cap table and add new stakeholders very easily + we can model out our fundraising with confidence

Small Business (50 or fewer emp.)
Nov 16, 2021
 Source
Overall Rating:
5.0
Mark K. avatar
Mark K.
General Manager, Head Of Growth
Share
"Super easy 409a valuations + Stock Option Grants"
What do you like best about Pulley?

Extremely easy onboarding and 409a valuation.

What do you dislike about Pulley?

No current complaints. As a new startup, Pulley offers everything that I've needed to date.

What problems is Pulley solving and how is that benefiting you?

Top priority (and reason fro signing up) was a 409a valuation. Working with Pulley was extremely easy and the process was much faster than what the competition said was possible. Pricing was also better. Next, I used Pulley to issue stock options to employees which was super easy.

Small Business (50 or fewer emp.)
Nov 16, 2021
 Source
Overall Rating:
5.0
GD
Gagan D.
Founder
Share
"CEO"
What do you like best about Pulley?

Very easy tools to manage cap tables and understand future funding scenarios

What do you dislike about Pulley?

No I do not dislike anything about the product

What problems is Pulley solving and how is that benefiting you?

We have been able to manage our cap tables, share with investors and also manage our 409A valuations using Pulley. It's been the biggest value add for us for 409A's.

Small Business (50 or fewer emp.)
Jul 21, 2021
 Source
Overall Rating:
5.0
HS
Harris S.
Ceo
Share
"Pulley is better than Carta"
What do you like best about Pulley?

Very clean UI/UX and amazing customer support.

What do you dislike about Pulley?

They don't have all the same features as Carta quite yet but they will be there soon!

What problems is Pulley solving and how is that benefiting you?

Cap table mgmt

Small Business (50 or fewer emp.)
Jul 21, 2021
 Source
Overall Rating:
5.0
SB
Steve B.
Ceo
Share
"Exceptional cap table software for startups"
What do you like best about Pulley?

The Pulley platform has a great balance of power and ease of use for managing cap tables – perfect for startups. The 409A process was simple and very professionally handled. The customer service is exceptional – they migrated our data from another platform and had us running very quickly. They’ve also been very responsive to questions when we’ve needed help.

What do you dislike about Pulley?

There's really nothing we don't like about Pulley.

What problems is Pulley solving and how is that benefiting you?

Using Pulley has greatly simplified cap table reporting for us. Getting information to investors has been easy, and we've been able to model changes to the table based on potential investment or stock option pool scenarios.

Small Business (50 or fewer emp.)
Jul 20, 2021
 Source
Overall Rating:
5.0
GK
George K.
Ceo
Share
"It's like Carta, but made by people who actually know how to make software"
What do you like best about Pulley?

Extremely user-friendly, does everything you need it to do, good support

What do you dislike about Pulley?

Could do a better job of explaining directly in the interface (or through help files) some of the technical terms to people who aren't already familiar with them (e.g., ISO vs. NSO, Rule 701.

What problems is Pulley solving and how is that benefiting you?

Pulley helps us manage our cap table in a simple, convenient way. It does exactly what it's supposed to do, well!

Small Business (50 or fewer emp.)
Jul 12, 2021
 Source
Overall Rating:
5.0
Nick E. avatar
Nick E.
Co Founder
Share
"Great product"
What do you like best about Pulley?

Ease of use during a high-stress time. They help you set up.

What do you dislike about Pulley?

Some of the interface is a little confusing, but better than others I've seen.

What problems is Pulley solving and how is that benefiting you?

Having a managed cap table.

Small Business (50 or fewer emp.)
Jul 12, 2021
 Source
Overall Rating:
5.0
NJ
Neal J.
Ceo
Share
"Pulley is super easy to use and the support is great"
What do you like best about Pulley?

Support is great, the product seems very streamlined, and pricing is fair

What do you dislike about Pulley?

Nothing to mention so far - we've been using Pulley for about a year and just used it for our first priced round and subsequent 409A.

What problems is Pulley solving and how is that benefiting you?

We use Pulley to manage our cap table and let our legal team help with this. We've also used Pulley to do a 409a valuation after raising a round of funding.

Small Business (50 or fewer emp.)
Jul 09, 2021
 Source
Overall Rating:
5.0
EL
Eric L.
C
Share
"Outstanding service, product handles complex cap tables"
What do you like best about Pulley?

The team that on boarded us was over-the-top responsive. The platform doesn't require service, but they treated us with white gloves nonetheless.

What do you dislike about Pulley?

The platform is still early with lots of room to grow.

What problems is Pulley solving and how is that benefiting you?

We were on Capshare and never fully implemented it due to the odd combination of a limited feature set and excess complexity. Pulley is simple, clean, fast, and nails the fundamentals of cap table management.

Small Business (50 or fewer emp.)
Jul 08, 2021
 Source
Overall Rating:
5.0
Raymond T. avatar
Raymond T.
Investor
Share
"I recommend Pulley to all of my portfolio companies"
What do you like best about Pulley?

Whenever I have a new portfolio company, I trust Pulley to do the onboarding. Fast 409A turnarounds, even faster onboarding, and I know if my companies ever run into trouble that their support team will be very responsive.

What do you dislike about Pulley?

It would be nice to have more companies using Pulley- would be easier to see my entire portfolio that way.

What problems is Pulley solving and how is that benefiting you?

I can track my equity and know that my companies can focus on scaling rather than cap table management with Pulley.

Small Business (50 or fewer emp.)
Jul 07, 2021
 Source
Overall Rating:
5.0
Patrick B. avatar
Patrick B.
Founder
Share
"Great product and responsive team"
What do you like best about Pulley?

The onboarding process was remarkably easy

What do you dislike about Pulley?

Our team hasn't had any notable issues at this point, though we are only a few months into using Pulley.

What problems is Pulley solving and how is that benefiting you?

We raised $11M for our company through Reg CF, Reg D, and a convertible note. We needed a cap table management platform that could accommodate these structures and was easy to work with. Pulley checked all the boxes.

Small Business (50 or fewer emp.)
Jul 06, 2021
 Source
Overall Rating:
5.0
BD
Brittani D.
Co Founder, Ceo
Share
"Cap Table Management tool for the everyday entrepreneur"
What do you like best about Pulley?

The Pulley team was and has been very responsive and timely when exploring and setting the app up. When you get to an item on your checklist, it was such a relief that I did not have to wait days for a reply. The team asked for access to specific documents from my team and set us up right away. I canceled a contract to switch over to Pulley. It's true; people buy from people, and this team is top-notch!

What do you dislike about Pulley?

I do not dislike anything; The Pulley team made themselves available to my availability. One request I do have is a Cap Table Resource Center for us first-time founders. This is all very new, and I may not have time to jump on a call during business hours, but I would absolutely like a forum or documents explaining the in's and out's of cap tables.

What problems is Pulley solving and how is that benefiting you?

We are managing our Cap Table. I have a real-time view of my current business. It has been one less thing to take away my time when communicating with our legal team regarding onboarding, off-boarding, or investing.

Small Business (50 or fewer emp.)
Jul 06, 2021
 Source
Overall Rating:
5.0
Charles C. avatar
Charles C.
Advisor
Share
"Amazing Cap Table Software for Startups, Even Better Support"
What do you like best about Pulley?

Very easy for stakeholders to access information about the company and view the cap table according to the company policy. Very intuitive and we were able to get up and running in just a few hours.

What do you dislike about Pulley?

I can't say anything bad about Pulley in general.

What problems is Pulley solving and how is that benefiting you?

We are confident that our cap table is being managed correctly to avoid issues with fundraising down the line.

Small Business (50 or fewer emp.)
Jul 04, 2021
 Source
Overall Rating:
5.0
Eric L. avatar
Eric L.
Co Founder
Share
"Easy to use, Fantastic Team and Great Tools"
What do you like best about Pulley?

The Easy to use the tool. The team that works with you and the 409a Valuations.

What do you dislike about Pulley?

Nothing the tool is fantastic. The team is great.

What problems is Pulley solving and how is that benefiting you?

409A valuation and our company cap table management.

Small Business (50 or fewer emp.)
Jul 01, 2021
 Source
Overall Rating:
5.0
EG
Esteban G.
Founder
Share
"Amazing tool to decomplicate cap table and save time and money"
What do you like best about Pulley?

I love the feature for fundraising modeling

What do you dislike about Pulley?

You can't delete equity plans, sometimes the fundraising modeling tool doesn't work

What problems is Pulley solving and how is that benefiting you?

We are learning a lot about the underlying mechanics of our cap table and also sharing with prospects investors as part of our data-room