Act! background blur
Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9
(434)
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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
Act! Categories on Findstack
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to folk?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 20, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Enterprise (> 1000 emp.)
Dec 15, 2022
 Source
Overall Rating:
5.0
SC
Steven C.
President/Ceo
Share
"Loyal ACT! User for over 35 years"
What do you like best about Act!?

The ability to have every client at your fingertips, along with a detailed history of every meeting and/or activity, is monumental to the proper professional management of prospects and clients. ACT! has always been the main focal point of my business relationship process to ensure that I can be up-to-date and relevant and stay ahead of my marketing, sales and support communications with my prospects and clients. The program is extremely easy to use and has always continued to improve and fine-tune the performance and benefits. I also use Handheld Contact to keep the synchronization between my mobile device and my computer up to date. I have used ACT! from the very first day of its' launch back in April of 1987 and will continue to be a loyal user.

What do you dislike about Act!?

Very few items come up that cause me to be concerned or frustrated with ACT!. After using this incredible program for over 35 years, When I see that there are some areas that might need some updating or possibly new capabilities that need to be added, it seems that they are included in one of the future updates that come along.

What problems is Act! solving and how is that benefiting you?

Complete and accurate details of every prospect and client that I work with, as well as all of my agents across the country that work with me. I never have the challenge of not having the details or contact information that I need as well as what phase a person is in within my sales process or training process.

Small Business (50 or fewer emp.)
Aug 10, 2021
 Source
Overall Rating:
5.0
Mike U. avatar
Mike U.
Can Am Integration Sales Rep
Share
"ACT is a great Software for your Business!"
What do you like best about Act!?

You can have everything organized and easy to Access. I love the fact you have different tabs to navigate through the website and the app.

What do you dislike about Act!?

There isn't a whole lot I dislike; I wish it were a little easier to search for specific tools.

What problems is Act! solving and how is that benefiting you?

We are staying on top of our sales and open opportunities with our customers and their needs.

Small Business (50 or fewer emp.)
Feb 06, 2020
 Source
Overall Rating:
5.0
Mary W. avatar
Mary W.
Business Manager
Share
"Act! is the hub of my business"
What do you like best about Act!?

Act! enables me to keep all information about customers, prospects, colleagues and vendors in one place and manage them easily. I also really appreciate the reminders - no more having to remember to call someone back!

What do you dislike about Act!?

Aside from some small things, the only thing I don't like is that I haven't taken the time to learn more about what Act! can do and how I can do it. As for the small things, I wish that, when entering a name to search for, the search is very specific. It'd be nice to have a more forgiving search ("similar to"). Also, if it doesn't find the name, it'd be nice if it would simply say, "Create new contact with this info?"

What problems is Act! solving and how is that benefiting you?

I was wasting a lot of time trying to find information. Now I know it's all in Act! And it's searchable.

Small Business (50 or fewer emp.)
Feb 06, 2020
 Source
Overall Rating:
5.0
Claire G. avatar
Claire G.
Director Of Sales And Marketing
Share
"Let ACT! make your life easier"
What do you like best about Act!?

One place to keep track of all your contacts, send emails, letters, campaigns, notes, tasks, organized, easy and never lost data.

What do you dislike about Act!?

Not the easiest to customize, but nothing is life is easy.

What problems is Act! solving and how is that benefiting you?

All the issues I have had with ACT have been resolved with the technical team.

Small Business (50 or fewer emp.)
Nov 14, 2019
 Source
Overall Rating:
5.0
Karen S. avatar
Karen S.
Account Representative
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"ACT! is great contact management software!"
What do you like best about Act!?

ACT! is user friendly, robust, easily handles data and manipulation and helps keep me in close contact with my client base. Have used it for years, since the training was on cassette tape, and rarely had any problems with the software or updates.

What do you dislike about Act!?

The e-mail interface occasionally goes down but closing and rebooting the computer have corrected it. Just inconvenient but doesn't happen often. With the change of ownership, the customer service level has changed which has occasionally been frustrating.

What problems is Act! solving and how is that benefiting you?

Reminders help keep me organized and make sure I follow up with my client base. Easy to do e-mail blasts to my customers or create spreadsheets with selected contacts. Am able to put my database on an iPad device so that I have it when attending trade shows and events so I can easily recall the last interaction with my clients. It's a great piece of software and well-supported over the years.

Small Business (50 or fewer emp.)
Oct 24, 2019
 Source
Overall Rating:
5.0
Dale C. avatar
Dale C.
Operating Partner
Share
"Small business. 28 year user of Maximizer and 6 year user of ACT (my current life preserver)."
What do you like best about Act!?

We can all deal with a multitude of issues but not at exactly the same time. ACT keeps everything teed up for action at a time when that action is actually "timely". No forgetting and no regrets.

What do you dislike about Act!?

I mostly dislike my limited personal time to learn all of the features of ACT. It is so much more capable than I am.

What problems is Act! solving and how is that benefiting you?

No forgets and no regrets!

Small Business (50 or fewer emp.)
Oct 17, 2019
 Source
Overall Rating:
5.0
CB
Chris B.
Owner
Share
"ACT! Provides Everything I need to stay connected to customers and track sales."
What do you like best about Act!?

ACT! allows me to create templates for frequent activities and then merge my contacts using Word or Outlook. This is a huge time saver precluding me from having to retype or cut and paste. The opportunities allow me to track sales and insight in the sales process.

What do you dislike about Act!?

Not having ACT! Create invoices with unique invoice numbers.

What problems is Act! solving and how is that benefiting you?

Keeping track of customers. Being able to access documentation of past transactions and receive insights in how to best serve our clients now and in the future.

Small Business (50 or fewer emp.)
Oct 17, 2019
 Source
Overall Rating:
5.0
MC
Mollie C.
Executive Director
Share
"Great program for a Membership Database"
What do you like best about Act!?

The ease of setting up the database and the ability to query for needed information.

What do you dislike about Act!?

Although our organization does not use a lot of what Act! offers, since we just use it for a membership database, I have not found anything that I dislike.

What problems is Act! solving and how is that benefiting you?

We are able to maintain an accurate membership database. It is easy to query for information, such as expired members to send renewal notices to or new/renewed members to send new membership cards to. We also Act! to come up with our mail or email lists to send out our quarterly journal and weekly e-newsletter.

Small Business (50 or fewer emp.)
Oct 15, 2019
 Source
Overall Rating:
5.0
JH
John H.
Director Of Business Development
Share
"The startup was smooth"
What do you like best about Act!?

I've worked with ACT and other CRM's for different employers over the last 20 years and I still like the format ACT offers. It's intuitive and not challenging to understand on a simple level. This is a new subscription with a new company but I did try some of the suggested CRM's and either the cost was high and/or the learning curve was high. I didn't know what to expect by the tech calling me for a walk through but essentially I just let him remote in and setup everything from desktop installation to syncing with online version. I realized by watching the tech how so many issues could develop if I attempted the process myself. I had been using just the cloud version because I was concerned about messing things up if I installed the desktop version, so this was one of my questions to the tech. Then they handled it. He spent almost two hours making sure everything ran properly. The tech was pleasant and patient with me when I had to take a call in between his work. So over all, I had a very good experience.

What do you dislike about Act!?

Since I use only the CRM features I haven't found much. The online version sometimes requires a refresh to get the ALL contacts list to load and sometimes there is lag in the up front load to start. But not significant to delay work. Most likely its the connection to the internet I have than the cloud version. I did realize I had to whitelist the online Version to get the task alerts to pop up.

What problems is Act! solving and how is that benefiting you?

The biggest problem for me is keeping track of the hundreds of contacts and what I discussed with them. ACT does a great job of displaying the history for me to quickly remember when I'm talking with a contact or before I call them. The ACT format saves me a lot more time and gives me less headaches.

Small Business (50 or fewer emp.)
Oct 08, 2019
 Source
Overall Rating:
5.0
ME
Melissa E.
Customer Service Supervisor
Share
"Sales all in one place"
What do you like best about Act!?

I like that we can modify it as needed and its easy to use. you can store documents and all communication in one place. so the whole team knows what is going on.

What do you dislike about Act!?

You can't have multiple note sections. We have 2 items we sell and we can't have notes separate for each in the same record

What problems is Act! solving and how is that benefiting you?

It stream lines our work load. Multiple people can help if somebody is out and a customer calls.

Mid Market (51-1000 emp.)
Sep 26, 2019
 Source
Overall Rating:
5.0
Bill K. avatar
Bill K.
Vice President, Global Accounts
Share
"Great product that serves all my needs well"
What do you like best about Act!?

Easy to navigate for what I use it for. Keeps me organized.

What do you dislike about Act!?

Not much, really. Maybe the price is a bit high to stomach for an individual user such as me, but I know software is expensive to develop and support.

What problems is Act! solving and how is that benefiting you?

Act keeps me organized, so I can focus on selling.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
Bruce R. avatar
Bruce R.
President
Share
"Lifetime of Success with ACT"
What do you like best about Act!?

Robust contact manager, ability to store virtually unlimited amounts of information, remote syncing and keeping my world together.

What do you dislike about Act!?

Getting my ACT data to my phone where I need my contacts and calendar. Also, the exporting wizard should never have been set to default to all.

What problems is Act! solving and how is that benefiting you?

Keeping track of all tasks, including calls, meetings, etc. I have used ACT since 1990 and it has enabled me to handle a higher level of volume than my competitors with an increase in quality of response.

Mid Market (51-1000 emp.)
Sep 08, 2019
 Source
Overall Rating:
5.0
Fernando G. avatar
Fernando G.
Director De Ventas
Share
" Act! = Efficiency"
What do you like best about Act!?

Act! It has been an easy-to-use software, an incredible user interface that allows us to customize our designs for sales, the price is incredibly cheap. What I liked the most and it is significant, is that it has several language options available and there is the possibility of requesting a demo, extension tool such as history, activities, call tracking, tasks and more

What do you dislike about Act!?

Definitely so far the problems have been literally non-existent and I am very happy with the service provided by Act! to the Real Estate organization

What problems is Act! solving and how is that benefiting you?

We have the option of managing the activities of the entire sales team to track their tasks, have customizable areas and we can easily integrate it with Gmail and Outlook

Mid Market (51-1000 emp.)
Sep 04, 2019
 Source
Overall Rating:
5.0
Brent S. avatar
Brent S.
Licensed Mortgage Professional
Share
"It runs my life"
What do you like best about Act!?

When I come into the office each morning, ACT tells me who to contact, when to contact and what to say. ACT is literally my assistant in box and I don't pay this assistant any wage or benefits. The main features I use are the Groups (I have 130 Groups and 30 subgroups), the Activity Series for drips to my clients, the seamless link to Microsoft Outlook for all my email, the letter and email templates, the Documents tab to store files, customized tabs to fit my mortgage business and the ACT Scheduler for automatic backups.

What do you dislike about Act!?

ACT is so complex, sometimes it is overwhelming. I have been using ACT for 18 years and I'll bet I only use 40% of the program. I currently use ACT eMarketing. In an effort to upgrade, I took a webinar with Andy Wood on the new ACT Marketing Automation and it seemed very complicated for small users such as myself. ACT Marketing Automation seems to be geared toward larger higher volume blast email users.

What problems is Act! solving and how is that benefiting you?

ACT allows me to stay in touch with my clients on a regular basis even if the call back is scheduled far into the future. I use ACT for all of my meetings, To Dos and Calls. I like the fact one can prioritized these activities with color codes such as red (high priority), blue (medium priority) and black for no priority. I am able to print labels and envelopes seamlessly by simply altering the stock templates that come with ACT. I like the new subscription format allowing me to contact support at any time without having to purchase support packages as we did in the past.

Small Business (50 or fewer emp.)
Aug 06, 2019
 Source
Overall Rating:
5.0
DD
David D.
Cfo
Share
"Long Time User"
What do you like best about Act!?

Activity Tracking and notes! Act! keeps track of all my jobs on the schedule and receivables so I don't miss anything.

What do you dislike about Act!?

E-mail interface is lacking. Should be able to work with other e-mail platforms such as Thunderbird.

What problems is Act! solving and how is that benefiting you?

We keep track of 30 year's worth of client data. Helps us stay on track.

Small Business (50 or fewer emp.)
May 15, 2019
 Source
Overall Rating:
5.0
MS
Melindi S.
Director
Share
"Transformative"
What do you like best about Act!?

I can set up all my email campaigns at the start o the year and leave ACT! to it. It's like having another staff member who is better than me.

What do you dislike about Act!?

The inevitable set up niggles BUT the tech support team are so good it's never stressful. They speak human not tech and get stuff sorted.

What problems is Act! solving and how is that benefiting you?

It's saved me hours of stress in busy times because I've been able to set up all my campaigns in my quiet season.

Small Business (50 or fewer emp.)
Mar 05, 2019
 Source
Overall Rating:
5.0
Randy W. avatar
Randy W.
President
Share
"Very good sales tool"
What do you like best about Act!?

Great tool for keeping track of contacts and appointments as well as when to follow-up with clients. I never miss a appointment when I use ACT!

What do you dislike about Act!?

I really do not dislike anything about ACT! Maybe I dislike the fact that over the years, I have become dependent upon my ACT!

What problems is Act! solving and how is that benefiting you?

I never have to worry about "when did I see this client last". I never have to worry about "when should I follow-up this Proposal?' ACT! makes my follow up times and following tasks so simple.

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
5.0
AG
Amber G.
Act! Certified Consultant
Share
"best CRM"
What do you like best about Act!?

integrations with Zapier, the ability to send text messages straight from the computer

What do you dislike about Act!?

the bugs that are often present with new releases.

What problems is Act! solving and how is that benefiting you?

the ability to get in touch with the right clients quickly. Such as sending a survey like this one to the correct people but not the wrong people ie ACC's.

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
5.0
PM
Paulette M.
Cfo
Share
"A Business Must Have - BEST CRM Tool On The Market"
What do you like best about Act!?

ACT is a great data base to house all our customers information. At the touch of a button I can easily create a mailing list for current active customers. Act is a CRM must have!!!

What do you dislike about Act!?

You have to pay extra for customer support. For a small company like mine there are a lot of added features we don't necessarily need but because the amount of contacts we have is high we have to use the Pro version of ACT!

What problems is Act! solving and how is that benefiting you?

I don't have to give my employees access to my QuickBooks to access customer information, that is well worth every penny I pay for the program right there. You can utilize ACT as little or as much as you like, so if you don't need the marketing aspect you don't pay for it. Organizing customer information, making mailing lists and being able to search by field are key aspects of ACT!

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
5.0
MF
Michael F.
Executive Director
Share
"ACT has a lot of flexibility so the company can design what they want from their active data base"
What do you like best about Act!?

I have used ACT when it was available on the large floppy discs. ACT continues to evolve and still keep its user-friendly characteristics. I have put ACT into companies with a large number of users and I maintain it on our not-for-profit systems. It has enormous flexibility so a user can utilize the characteristics that fits the needs of that company or user. Michael V. Franchell Executive Director CBBIC.org

What do you dislike about Act!?

Some time I need larger fonts in certain blocks

What problems is Act! solving and how is that benefiting you?

Costomer communications

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