Act! background blur
Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9
(434)
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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
Act! Categories on Findstack
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to folk?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 18, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Nov 09, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Good"
What do you like best about Act!?

The ability to redesign database and add content.

What do you dislike about Act!?

Sometimes upgrades are not always compatible. Need to get a SQL mismatch solved.

What problems is Act! solving and how is that benefiting you?

Ability to plan and coordinate a sales process with easy scheduling and reminders

Small Business (50 or fewer emp.)
Nov 08, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Free Administrative Hands!"
What do you like best about Act!?

ACT! serves the office as free support. When used with Activity Series and repetitive tasks - it's like having multiple staff members working in harmony.

What do you dislike about Act!?

Some functions are quirky and the report writing is a bit archaic.

What problems is Act! solving and how is that benefiting you?

Tasks are never lost, history on clients is always retrievable and systems are developed and honed.

Small Business (50 or fewer emp.)
Nov 08, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Everything in One Place"
What do you like best about Act!?

Very easy to use and invaluable when travelling .

What do you dislike about Act!?

Cannot export a proper telephone list as we could with Swift marketing

What problems is Act! solving and how is that benefiting you?

Mail shots, Easy to control output and transfer contacts between colleagues if necessary

Small Business (50 or fewer emp.)
Nov 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent Product"
What do you like best about Act!?

The simplicity and ease of use plus the great customer service and back up

What do you dislike about Act!?

Nothing at all the product is well priced and the customer service is excellent

What problems is Act! solving and how is that benefiting you?

Saves a lot of time. Biggest benefit is time saving and control all in one place

Small Business (50 or fewer emp.)
Nov 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful & amazing database management"
What do you like best about Act!?

Search criteria, grouping, templates, tech support is terrific.

What do you dislike about Act!?

Very complicated to customize reports; have to pay for a consultant; cost and aggravation.

What problems is Act! solving and how is that benefiting you?

STaying in touch with customers; building email and other mailing lists.

Small Business (50 or fewer emp.)
Sep 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fascinating way to organize"
What do you like best about Act!?

All the different AddOns available are so versatile to be able to work together with the Act! database but ultimately replace nearly every system you had been using previously and have them work together to save time.

What do you dislike about Act!?

Due to the variety of AddOns available, there are different teams of developers which can cause inconsistency in the self-help information available. This sometimes causes a simple query to have to be re-routed to a developer which can cause delay in resolution.

What problems is Act! solving and how is that benefiting you?

Helps organize customers and keeps track of communications/ progress in one simple area.

Small Business (50 or fewer emp.)
Sep 03, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Using ACT for piano studio"
What do you like best about Act!?

Detailed contact management for the purpose of keeping track of inquiries,, followed by appointments, then student information. Most communication is done by email with regular use of swiftpage email service.

What do you dislike about Act!?

Lack of easy cross platform access. Not easy to get contacts on phone and when traveling, there is no web access to our contact information. Cannot sync off site. Always have to write notes and manually input on office computer.

What problems is Act! solving and how is that benefiting you?

Use with swiftpage email is efficient enough. Email communication very important.

Small Business (50 or fewer emp.)
Aug 23, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Over a decade and still going strong"
What do you like best about Act!?

I understand how it works and can build my own layout and content

What do you dislike about Act!?

I still have to type the information! Printing the diary is complicated

What problems is Act! solving and how is that benefiting you?

Deals with repetitive matters efficiently

Small Business (50 or fewer emp.)
Aug 22, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very simple to use "
What do you like best about Act!?

ability to customize forms in a simple way

What do you dislike about Act!?

It needs a modern look, it looks outdated

What problems is Act! solving and how is that benefiting you?

Act is our only CRM and is used to track customer contact for all of our sales processes

Small Business (50 or fewer emp.)
Aug 08, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Contact Software"
What do you like best about Act!?

Easy to use, easy to teach. I like coming into work everyday going to task manager, view, file , today and I start marking my sales calls. They order or not and I put in a new call back date. I add notes so when I call back I know info about each customer so he thinks hes getting excellent customer service.

What do you dislike about Act!?

I can't get the call backs for today to come up by time. 9:00 am - 6:00Pm

What problems is Act! solving and how is that benefiting you?

When to call my customers back to get a new order. I call them so they don't have to worry about running out of stock.

Small Business (50 or fewer emp.)
Aug 03, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Indispensable Sales Tool"
What do you like best about Act!?

ACT Contact Manager is and has been my "go-to" tool for the past 20 years. I cannot imagine being able to manage the sales cycle without it. My favorite feature is my daily activity list.

What do you dislike about Act!?

I wish the fields were a bit more user-friendly, however, that is not too big an issue because their customer support is good and any issues I have are quickly resolved with a remote session with tech support.

What problems is Act! solving and how is that benefiting you?

ACT helps very much in ensuring all leads are follow-up on. The benefits are many, but most importantly streamlining the entire sales cycle.

Small Business (50 or fewer emp.)
Aug 03, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I depend on ACT to keep all contacts and appointments"
What do you like best about Act!?

Easy to use easy to use easy to use easy

What do you dislike about Act!?

not available on MAC please offer MAC version

What problems is Act! solving and how is that benefiting you?

Keeps all information in one place

Mid Market (51-1000 emp.)
Aug 03, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT database - TOPS"
What do you like best about Act!?

I have been an ACT user since ACT version 1.0; I would highly recommend to anyone wanting to better manage their day-to-day activity

What do you dislike about Act!?

Some pain during the transition to SwiftPage.

What problems is Act! solving and how is that benefiting you?

ACT is on all day and I am serving my clients and connecting with prospects to provide our services. The benefit - happy clients!

Small Business (50 or fewer emp.)
Aug 03, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Get into the ACT!"
What do you like best about Act!?

I can easily access my clients' and potential clients' information, including notes from every phone call for the entirety of each relationship. By using category designations I can create groups and easily manage tasks related to my business.

What do you dislike about Act!?

I miss the "task bar" which I accidentally deleted but created something similar in a word processing program instead.

What problems is Act! solving and how is that benefiting you?

I keep a running list of current clients, which I go through regularly to keep my relationships fresh, and a separate for former ones in what I call a "junkpile" - this allows me to make sure my good relationships are up to date and I don't become a pest to the others.

Small Business (50 or fewer emp.)
Aug 03, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Act"
What do you like best about Act!?

Love the system, its a great way to track my client base

What do you dislike about Act!?

Incorporating mailers with a large lists and creating many different reports can take time to manage

What problems is Act! solving and how is that benefiting you?

Keeps me focused on my cients

Small Business (50 or fewer emp.)
Aug 03, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT! makes life easier!"
What do you like best about Act!?

I can capture contacts easier and it makes sending e-blasts so easy. It saves so much time with a few clicks.

What do you dislike about Act!?

I have not found anything I don't like so far.

What problems is Act! solving and how is that benefiting you?

I am able to capture contacts and get information out to them on a timely basis.

Small Business (50 or fewer emp.)
Jun 14, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, super effective for work"
What do you like best about Act!?

When I talk to my clients and look them up in the database it's easier to talk to them about what the situation is with them and it also assures them that we are taking care of them with notes.

What do you dislike about Act!?

It can be a little slow due to all the storage

What problems is Act! solving and how is that benefiting you?

Have an easier tie keeping track of clients and their information in case the hard copy is ever lost. Less hard copies needed in general because we can scan and upload the documents to the contact.

Small Business (50 or fewer emp.)
May 23, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT! has been a reliable, ever expanding contact management resource ove the last 25 plus years."
What do you like best about Act!?

The program is responsive and the ACT team's responsiveness and help is an additional key benefit!

What do you dislike about Act!?

I am truly not fond of taking surveys or giving endorsements. Since ACT has be an integral part of my success in business over the last 25+ years, this is one of the few surveys I have willingly responded to in the last five years. ACT may be a key part of your toolbox in the future if you give it a try!

What problems is Act! solving and how is that benefiting you?

ACT enables adding contacts to appropriate groups, an invaluable too, to use in conjunction with ACT's extensive search capabilities

Mid Market (51-1000 emp.)
Apr 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT is a great CRM"
What do you like best about Act!?

I like the ease of use and the ability to customize ACT to my liking. It has many features that I like

What do you dislike about Act!?

I wish that more things like ZoomInfo would connect to ACT directly like it does with SalesForce. SalesForce seems to be the main product that everyone is connecting their products to and even though SalesForce isn't a great and easy to use CRM, they seem to be the main one that companies are using today as ACT seems to have lost it's top position to them.

What problems is Act! solving and how is that benefiting you?

I mainly use it to log my contacts and keep my to do's in one spot.

Small Business (50 or fewer emp.)
Apr 06, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT CRM Premium"
What do you like best about Act!?

Scheduling, Emailing, Follow Up, Appointments, Customer Details, Customizing Fields specifically for my clients, and Notes. I love ACT in every aspect of my business solutions.

What do you dislike about Act!?

Sometimes it loses the synchronization with Office 365. There online support, especially Isaac is very helpful and I always get results.

What problems is Act! solving and how is that benefiting you?

Follow Up, Notes, Birthdays, Appointments, and Goal Setting

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