Later Pricing Overview

What I like best about Later is the ease of scheduling posts, rearranging, and timing items for the feed and stories. I especially appreciate the Preview feature, which allows you to view what your Instagram profile grid will look like with your scheduled posts. It will enable you to perfect the look and feel of your brand.

The only factor I dislike about using Later is that Instagram is no longer enabled to auto-publish. It is currently manual-publish only, which will hopefully change with future app updates.

My organization is solving so many problems with Later—specifically, time management. We no longer require an employee to work on our online presence in real-time. Instead, they devote one eight-hour day to planning for the entire month of social media posts. The benefits and cost-saving payroll factors far outweigh the purchase price.

The ability to schedule posts in advance has made feeding our social media monster life easier. Later is easy to use and pretty straight forward. The feed preview helps in planning your content visually, It now has access to DM management, which is awesome--we can respond to messages directly from the website! They have great overall customer service and they offer non-profit pricing! The contributors tool is pretty neat too; it lets people email you content to an email address you can create!

No ability to search for posts on users like we used to and limited to 30 hashtags. If managing multiple clients/accounts like I do, not being able to let people access ONE account--you get access to all the accounts, which is no good. Would like to have a tool like Canva or Snappa be a part of Later; that would be a great plus! Ability to export analytics would be great too!

Not being attached to content calendar at all times—seeing our posts show up on the weekend while having a family outing is a great reminder of the value of this tool . We can plan in advance and only worry about last minute things.

What I like the best is Later includes " Link in Bio" in the program at no additional cost. This allows you to have many links, products, and other needed media in one place across all social media platforms.

It's a little on the pricey side, with the low tier being about 8 dollars per month, but the features not available in the free version are what makes the product a must-have.

For me scheduling my social media post is time-consuming and always feels like I'm wasting time, having to log into every platform make a post, etc. Later allows me to free up the week by scheduling all my posts in just a few hours, freeing up valuable time I can use in other areas of my business.

Later helps me to schedule and automatically post to instagram feed and stories. With the preview I can build a cohesive feed and hashtag groups and suggestions help me grow my audience. Besides I use it to schedule Facebook and Pinterest as well.

The pricetag is pretty steep, to access the full feature set is $16.50/month for one business.

Later helps me to post on instagram on a regular basis by scheduling my posts and stories in advance.

Later has the most reasonably priced upgrade options in my opinion - even the middle-of-the-road upgrade is under $25/month. I like the clean, white interface as it allows me to focus on my content rather than the scheduling site. I feel comfortable using Later to build out a content plan for the rest of the year

I wish that there was a way to use something other than Linkin.Bio to utilize the one Instagram link. I use a far more powerful link in bio tool so I don't need this feature in Later but pay for it anyway

Later helps me stay organized and look at the big picture of my social media presence. As I am currently going through a rebranding and rebirth of my blog, it's nice to feel capable of such a marketing undertaking

Later is one of the more affordable social media schedulers available. All schedulers pretty much have the same capabilities when it comes to the type of accounts you can post on as well as it's limitations. API keys created by social platforms only allow so much. However, Later's commitment to growth and ease of use keeps me a loyal user. Having used other scheduler's in the past, I feel I get the most ROI out of Later.

Honestly, the one thing I didn't like about Later was recently addressed. Their Linkinbio integration is awesome but had a few features that were not (IMO) at max efficiency. The addition of button groups, custom feature banners, and overall focus on continuously making that integration better has not gone unnoticed. The only thing I can think of now that can be kind of annoying is how often I have to refresh our connection to accounts, but I'm not sure if that's a Later thing or API key thing.

Posting on each individual account would be extremely time-consuming. Using a scheduler allows me to create the post once and it pushes it to all accounts. It would be a waste of company time and resources to have a director spending 1hr+ a day posting on each social media account. (Not including the actual content creation) Having a scheduler frees up time to focus on more complex projects. Later eliminates the need for an entry-level marketing employee or intern to handle the mundane task of posting content. Saving the company a lot of money in salary expenses.

The scheduling feature is very visual appealing - it's easy to see what's coming up at a quick glance. I also love how easy it is to move scheduled posts around by dragging the scheduled post from one spot on the calendar to another. If something new pops up, it's easy to adjust the schedule. I also really like the "Analytics" pages -- again, very visually appealing and easy to understand. Finally, we ended up going with Later over other platforms because of the way the linkinbio appeared on our Instagram profile page. It's clean and simple. It also provides great data on the amount of clicks back to our website and helps me understand more about our audience. Finally, I love the preview feature -- it allows me to see what my feed looks in case I want to move things around.

I don't like that videos or multi-image posts have to be pushed to your phone to post manually at the scheduled time instead of scheduling and posting automatically. It makes me always have to be by my phone, and I prefer to have it all automatic. (Or at least give me the option to choose between automatic and manual.) I also would love it if I could include a link in the Stories when I schedule, versus having to add the link in the actual Instagram app on my phone. It feels like an extra step that could be planned for in the Later platform.

Using Later helps us plan and schedule Instagram content. It also gives us good insight into our audience, what they're engaging with and what content resonate the most.

I like that Later is versatile. It lets you plan the composition of your IG feed layout. You can do a lot with the free trial. I also like that they have informative blogs. I learned a lot about social media simply by reading their posts.

I wish they'd add more filters that are unique.

This allows my virtual assistant to work on multiple posts a day and plan the layout, composition and color scheme ahead of time. I also like that they have analytics for each post making it easier for my VA to review user feedback.