Bento's automation capabilities are almost infinite through its Workflows feature where you can use ANY user generated-event (either standard or custom events captured through code) as a trigger for a workflow. These workflows can start/stop email sequences, chat conversations; or they can update your CRM and other systems via webhooks or Zapier integration.
Some of the reports are not as clear/useful as they could be considering the wealth of underlying data.
Bento helps us gain a full view of our users and their stages of app usage, feeding data to our user's profiles so we can reach out and accompany their journey.