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Supermetrics
Effortless Data Integration Solutions
4.4
(721)
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Supermetrics Reviews & Product Details

Supermetrics Overview
What is Supermetrics?

Supermetrics is a reporting platform for small to large businesses to transfer marketing data on external reporting, analytics, storage, and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery, and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads, and Google Analytics.

Company Supermetrics Oy
Year founded 2013
Company size 51-200 employees
Headquarters Helsinki, Finland
Social Media
Supermetrics Categories on Findstack
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What Supermetrics is best for?
How does Supermetrics compare to HubSpot Marketing Hub?
What are the pros and cons of Supermetrics?
Supermetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Supermetrics Features
A/B Testing
Ad Spend Analysis
Attribution Modeling
Behavioral Analytics
Campaign Management
Churn Prediction
Cohort Analysis
Competitive Analysis
Conversion Tracking
Customer Lifetime Value
Customer Segmentation
Customizable Dashboards
Data Integration
Data Visualization
Email Analytics
Engagement Tracking
Funnel Analysis
Heatmaps
Marketing Automation Integration
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
ROI Tracking
Real-Time Analytics
SEO Analytics
Sentiment Analysis
Social Media Metrics
Trend Analysis
User Journey Mapping
Web Analytics
Supermetrics Media
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Supermetrics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 23, 2024
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721 Supermetrics Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Sep 19, 2023
 Source
Overall Rating:
5.0
Juliana R. avatar
Juliana R.
Midia
Share
"Uma excelente plataforma para extração de dados para o Looker Studio."
What do you like best about Supermetrics?

A atualização em tempo real e a quantidade de possibilidade de extração de dados. A incorporação de várias platataformas também é muito boa.

What do you dislike about Supermetrics?

às vezes tem dificuldades de extrair dados e a impossibilidade de cruzamento de certos dados.

What problems is Supermetrics solving and how is that benefiting you?

Ele resolve a questão de dados em tempo real para o cliente e isso facilita a avaliação dos dados de uma forma geral.

Enterprise (> 1000 emp.)
Sep 19, 2023
 Source
Overall Rating:
5.0
SB
Shraman B.
Founder
Share
"Supermetrics makes pulling data from Google Analytics and Facebook really easy."
What do you like best about Supermetrics?

The trigger for daily updates. No need for manually downloading excels.

What do you dislike about Supermetrics?

Sometimes the the queries break when updating.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics makes life easier by being already connected to Facebook Ads and GA. I don't have to open these platforms everytime. Also, the unampled GA data is a big plus.

Mid Market (51-1000 emp.)
Sep 18, 2023
 Source
Overall Rating:
5.0
VM
Victor Henrique Oliveira M.
Founder
Share
"Power full tool"
What do you like best about Supermetrics?

It is the facilitie and the way that data come to data bases.

What do you dislike about Supermetrics?

I think supermetrics spensive for small business.

What problems is Supermetrics solving and how is that benefiting you?

It is Join all the data from diferents medias.

Mid Market (51-1000 emp.)
Sep 15, 2023
 Source
Overall Rating:
5.0
MM
Marina M.
Founder
Share
"Muito Bom"
What do you like best about Supermetrics?

Praticidade e rapidez em receber os dados

What do you dislike about Supermetrics?

Nada, acho que a ferramenta atende aos requisitos

What problems is Supermetrics solving and how is that benefiting you?

Resolução na demora para recebimento de dados e tempo manual para coleta de dados em conjunto.

Small Business (50 or fewer emp.)
Sep 15, 2023
 Source
Overall Rating:
5.0
FL
Felix L.
Founder
Share
"Solved my Reporting-, Budgeting- and Monitoring-Headaches"
What do you like best about Supermetrics?

I like the easy creation of queries to grab data from Ads, Analytics, Search Console, Google Sheets (and many more sources). The "Schedule refresh & emailing"-feature helped to automate reporting to my customers.

What do you dislike about Supermetrics?

I would love to move parts of my Reporting to Lookerstudio but are not willing to buy a second license. Sadly Lookerstudio is missing some flexibility that Google Sheets offers. So, for me, switching is not an option.

What problems is Supermetrics solving and how is that benefiting you?

Google Ads Reporting Tool is, in my humble opimion, suboptimal. Supermetrics solved that. Also combining data from diferent sources was one reason to choose Supermetrics.

Mid Market (51-1000 emp.)
Sep 14, 2023
 Source
Overall Rating:
5.0
LD
Laurene D.
Founder
Share
"It's a tool that helps a lot with practicality everyday"
What do you like best about Supermetrics?

Supermetrics helps us to save a lot of time during the day. We can finish some of our taks very fast thanks to Supermetrics. The only tool I've used with this function is Supermetrics, so I don't know how to compare with other players.

What do you dislike about Supermetrics?

Sometimes the queries have some problems on refreshing normally. I also think that the tool could be more intuitive or with more "guides".

What problems is Supermetrics solving and how is that benefiting you?

Practicality in data analysis. Supermetrics helps us saving a lot of time.

Mid Market (51-1000 emp.)
Sep 14, 2023
 Source
Overall Rating:
5.0
PG
Paula G.
Founder
Share
"Very positive experience"
What do you like best about Supermetrics?

The multiple application possibilities of the indicators extracted through the tool

What do you dislike about Supermetrics?

Some bug situations in automatic data updates

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics is an important ally in making any decision about the campaigns of the clients I serve

Mid Market (51-1000 emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
Douglas T. avatar
Douglas T.
Media Analyst
Share
"Its a simple way to upgrade my workflow"
What do you like best about Supermetrics?

Its very easy to use, its simple to connect my data sources

What do you dislike about Supermetrics?

Its a little expensive for my clients, and the payment methods should recieve "pix" method (local currency)

What problems is Supermetrics solving and how is that benefiting you?

find the right client, promote my job with data driven decisions

Mid Market (51-1000 emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
Valerie K. avatar
Valerie K.
Performance Marketing Manager
Share
"Simple Easy Connection"
What do you like best about Supermetrics?

I appreciate the simplicity with which we can blend multiple data sources using Supermetrics for Looker Studio reports.

What do you dislike about Supermetrics?

Sometimes documentation is hard to sift through with updates.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics allows us to blend data from multiple paid media channels and create reports that are easily maintained.

Mid Market (51-1000 emp.)
Sep 12, 2023
 Source
Overall Rating:
5.0
DA
Drew A.
Founder
Share
"Easy and very efficient"
What do you like best about Supermetrics?

I am able to pull data from multiple UI's to compile together. Quieries like these would require coding if it wasn't for Supermetrics.

What do you dislike about Supermetrics?

I have issues sometimes with Google Analytics

What problems is Supermetrics solving and how is that benefiting you?

Merging data from different interfaces.

Small Business (50 or fewer emp.)
Sep 12, 2023
 Source
Overall Rating:
5.0
KM
Kiara M.
Founder
Share
"Supermetrics Made Our Reporting Faster And Far More Insightful"
What do you like best about Supermetrics?

It allows us to compile data from all of our different data sources in to one place. It also allows us to really customize and choose the exact metrics that we are wanting to analyze, unlike some of the native platforms that force you into certain sets of data or predefined dimensions and timeframes. This allows us to effectively cross analyze our data and find trends that would have otherwise taken so much more time and work to uncover.

What do you dislike about Supermetrics?

Sometimes there can be odd glitches that require resetting connections. For example, the Google Business Profiles aren't pulling all locations and pulls a different number for me than it does my colleague. Usually resetting the connection resolves this, so it isn't too big of an issue.

What problems is Supermetrics solving and how is that benefiting you?

It allows us to compile all of our data into one centralized place. This allows us to cross analyze and better identify trends and correlations across the entire business without downloading all sorts of different reports and trying to merge them.

Small Business (50 or fewer emp.)
Sep 12, 2023
 Source
Overall Rating:
5.0
RP
Reggie P.
Computer Software
Share
"Supermetrics makes my job way easier"
What do you like best about Supermetrics?

I use Supermetrics with Google Sheets to automatically import data from all of our paid media channels. They have a Google Sheets add-on so accessing Supermetrics and creating queries is all done right inside Google Sheets.

What do you dislike about Supermetrics?

They could improve by allowing us to set a different auto upload schedule for each data query and be a bit more flexible with allowing basic accounts access to all the sources they built connectors to vs. locking some behind enterprise only.

What problems is Supermetrics solving and how is that benefiting you?

We use Supermetrics to have always updated reports/dashboards by the hour so we can build a report once and never have to worry about updating it. This gives us more time and head space to actually analyze the numbers in the report on a daily basis and create action plans based on them. Additionally, with all the breakdowns and customizations that Supermetrics allows, we can build really complex data analyses that are too cumbersome to pull manually from an ad platform on a frequent basis. So not only does Supermetrics save us time, but it also gives us much better reporting insights in a timely manner.

Small Business (50 or fewer emp.)
Sep 12, 2023
 Source
Overall Rating:
5.0
KV
Kofi V.
Founder
Share
"Perfect for keeping track of lots of spices"
What do you like best about Supermetrics?

We use super metrics to keep track of our daily profit and loss and are able to build in all of our sources of revenue and costs. It's perfect

What do you dislike about Supermetrics?

It can be an expensive way of doing it but that would be only complaint.

What problems is Supermetrics solving and how is that benefiting you?

It solves us keeping tracking of lots of sources of income and expenses

Mid Market (51-1000 emp.)
Sep 11, 2023
 Source
Overall Rating:
5.0
LS
Lisa S.
Internet Manager
Share
"Supermetrics is a time saver"
What do you like best about Supermetrics?

Supermetrics gives me access to my data in a simple and reliable form. I have been able to develop dashboards and reports in looker studio thanks to Supermetrics.

What do you dislike about Supermetrics?

I would like to a larger varity of pricing packages.

What problems is Supermetrics solving and how is that benefiting you?

It allows me to combine my GA and internal data.

Small Business (50 or fewer emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
CA
Carolina A.
Founder
Share
"Nice and insighful experience"
What do you like best about Supermetrics?

That it allows you to visualize data from mutiple data connectors easily.

What do you dislike about Supermetrics?

That sometimes it troubleshoots and you have to review connections

What problems is Supermetrics solving and how is that benefiting you?

It solves data reporiting and visualization, this saves time and allows us to optimize resources.

Small Business (50 or fewer emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
AY
Anestassia Y.
Founder
Share
"Great and Useful Product"
What do you like best about Supermetrics?

Being able to connect data to different platforms and consolidate into reports and the templates that Supermetrics provide.

What do you dislike about Supermetrics?

Not that there is anything least useful. I would just like to see more in-depth troubleshooting message boards and/or articles from Supermetrics.

What problems is Supermetrics solving and how is that benefiting you?

creating reports with consolidated data across multiple platforms and the ability to customize based on our needs. It has created efficiency and automation with the data we have and allows various teams to make more informative decisions.

Mid Market (51-1000 emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
LR
Luke R.
Founder
Share
"Powerful tool for marketers"
What do you like best about Supermetrics?

This is an essential tool for anyone working in marketing that needs to analyse or report on data. The ease of use is a big plus, as its so easy to create queries and the wide range of connections with platforms such as Stackadapt/Hubspot etc.

What do you dislike about Supermetrics?

It's pretty costly but after trying other solutions, you get what you pay for. I do wish it was easier to add in connections without havingto pay for them. I have not encounted any other problems.

What problems is Supermetrics solving and how is that benefiting you?

We use Supermetrics to import marketing data from all the platforms we use and then manipluate to create custom reporting for the wider business...plus we use it for a budget tracking/pacing document.

Small Business (50 or fewer emp.)
Aug 07, 2023
 Source
Overall Rating:
5.0
Carlos María M. avatar
Carlos María M.
Ceo & Founder
Share
"The best tool for digital analytics"
What do you like best about Supermetrics?

After comparing a lot of different tools I found that it is best option in terms of cost and it is also easy to use.

What do you dislike about Supermetrics?

Sometimes a trial is activated without a clear reason.

What problems is Supermetrics solving and how is that benefiting you?

We have saved tons of hours automating our client reports.

Mid Market (51-1000 emp.)
Jul 20, 2023
 Source
Overall Rating:
5.0
EF
Erick F.
Founder
Share
"Best digital conectors for reporting"
What do you like best about Supermetrics?

The quantity of conectors of digital channels

What do you dislike about Supermetrics?

The architecture of users and permission maybe can be easier in the future

What problems is Supermetrics solving and how is that benefiting you?

Build reports for my clients

Mid Market (51-1000 emp.)
Jul 05, 2023
 Source
Overall Rating:
5.0
SA
Shaz A.
Founder
Share
"Must Have Platform for Digital Analytics."
What do you like best about Supermetrics?

Super accurate data, support is great, and they constantly improve their services. Their integration with Google Sheets works brilliantly, and filter options also allow you to automatically clean data while importing it. Brilliant tool!

What do you dislike about Supermetrics?

They can do a better job of explaining errors that users can run into. Their pricing can also go steep pretty quickly as you start utilizing the platform more and more.

What problems is Supermetrics solving and how is that benefiting you?

Data was present in multiple different platforms and silos. Utilizing super metrics, we were able to clean up data, import it, and utilize it for analysis and dashboarding from multiple sources in a single google sheet. If you don't want to spend thousands of dollars on building complex dashboards that keep breaking, this is a great alternative that requires substantially lower resources.

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