BrightTALK is a webinar solution that runs on the cloud, perfectly scalable for organizations of all sizes. It simplifies channel setup, live video streaming, and lead management through its extensive array of features and tools that include content analysis, intent tracking, video creation, pipeline management, and content creation. It also offers reliable analytics to deliver comprehensive audience insight. The software comes with a studio module that supports video publishing and lets users measure conversions; as well as an AI-based targeting tool that can connect segmented audiences with trending topics.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I was introduced to BrightTALK just over a year ago, and as a leader of many webinar events, it's been an exceptional experience. The platform is really easy to use, with more features and tools added regularly. What really sets BrightTALK a part from the rest is their excellent service and support. I always know a professional will help me to get my job done more easily. That is an invaluable in today's day and times.
I think the fact that users must be members to see content can be problematic. Sometimes I want content gated and sometimes I dont. What would be nice if there was a "preview" feature for non-users to get a glimpse of our content. That could possibly motivate them to sign up and see more.
It's really important to rely on one platform/service that everyone in your company/team can feel comfortable using. BrighTALK has been that platform. When there are backend issues with leads or metrics, my colleagues can easily reachout to their team to figure out solutions to challenges. BrightTALK is also adding lots of new features that makes managing and hosting a webinar much friendlier and more fun for everyone participating. The service and support are definitely one of the marquee benefits of the service.
We use BrightTALK weekly to run webinars and live talks. It's the heart of our 'Always-on marketing machine'. For our needs, this is the best platform for delivering a seamless experience to our existing audiences and acquiring new ones. When using BrightTALK's Lead campaigns we can leverage the full potential of the platform in finding new subscribers to our channel and keep on delivering quality content.
I'd like to have more cloning possibilities, ie Attachments. Now we need to re-type these every time when setting up a new Talk.
Find new audiences and offer them content they like to see.
I've presented on the BrightTALK platform for many years. The audience reach is excellent and their summits provide a good focus for particular subjects. Their support service is also very helpful.
There isn't much to dislike. Since they updated their platform, it has resolved some of the usability issues I had in the past.
BrightTALK provides me with a personalised channel to promote my webinars. The analysis of attendees and feedback is also very valuable.
Latest technology and trends webinars which are quite informative
Every time you have register again. It should accept the entry by given email
It gives me insight into the new trends which in turn helps me take informed decision
The amount of educational videos and information is astounding and it has benefited my employees in so many ways. The pc management presentation was eye opening and I am looking forward to discovering more.
As of now, nothing! There is so much information from the elite of the industry, how could I complain.
Finding new and creative ways for my employees to learn new skills and ways for them to improve their day to day tasks.
It has a lot of good content and videos available for all kind of positions and software needs in a company.
The built of the website, it could look better and the attachments could be more readily available. The titles of the videos could also be more descriptive.
Provides content for employees and better understanding of recent products and developments in the industry. Also helping students meet the experts in certain topics of their interest and in their own time.
BrightTALK is incredibly easy to use. It is simple to set up new webinars, add on-demand content and add to campaigns. Super user-friendly and saves our team a ton of time.
We used the BrightTALK/SFDC connecter when setting this tool up. That connector led to some challenges with reporting as BrightTALK comes with a ton of new fields and nuances.
In the past, we didn't see a ton of interaction with our webinars. BrightTALK has allowed us to get our content in front of the people who care about our industry.
We have been using this for over a year now - love how easy it is to use (especially with the new UI). My customer success team (EMILY!) has been amazing. Always quick to respond and great tips for an even better ROI. Highly recommend giving this a go if your company is looking to start diving into the webinar world.
No big dislikes, I think the integration with Salesforce needs to be updated, but it is fine as is.
Getting our product in front of a new audience AND nurturing returning leads with new content.
It helps me to reach out to my potential business clients with the best possible new ways. The interactive vides and meet ups helps me to connect with the potential leads in the best way possible
Brighttalk should continue to add some more new strategies to connect with the clients
I am able to connect to my potential leads Best interactive communication model
BrightTALK has a very easy user interface and capabilities that are quickly understood. Their support pages are also very helpful and clear with their directions.
The screen sharing rendering can be very blurry at times and we've often had compliants from attendees of being able to see a screen clearly. There doesn't seem to be a simple way to resolve.
We have multiple channels and partners that we need to work with. Everytime I introduced BrightTALK to a new presenter they always comment how the system is easy to use and understand. The channel analytics are always worthwhile and easy to review.
Its interface turns out to be its main attraction and point in its favor, the fact that it can easily without any problems to create, view or save the webinars that we carry out in our company in a much easier and simpler way, the fact that it allows me to create a channel where I can store and save all the information of my webinars made for me constitutes a powerful tool, since it allows me to have greater control and order of the webinars made by me, the quality of the audio and video They are quite good, which is of great help when showing quality information to my followers, their customer service team is quite practical and receptive when attending one with any inconvenience that may arise.
It has some small errors but these do not affect the performance or functionality of this application.
It has been very useful for me to create a channel where I can make my webinars and that they are available at any time for my subscribers, basically it helped me create a kind of YouTube channel but let's say more exclusive, since they can only enter the people who have access to the content that I publish, in general terms, I have been quite pleased that the application seems phenomenal to me and the fact that I can have more control and easier access to the content that I publish seems extremely Useful.
Its ease of use is extremely useful, in fact thanks to this I have been able to improve the quality of my videos and subscribers to my channel all in a fairly simple, easy and fast way, the interface provides a quite pleasant experience, without any need by making greater efforts, it is capable of doing everything we want in a fairly agile and uncomplicated way, its customer service team is quite receptive and efficient when it comes to solving existing doubts or concerns. Personally, it has helped us to improve the quality of our webinars and to keep everything in a much more efficient order than we were always managing (which was practically non-existent), I really think it is a good tool that meets what promises.
I consider that it needs to improve some things, such as its connection stability, its flexibility in terms of use and achieving greater integrations with other applications in order to get more out of this application.
Above all to maintain a better order of my webinars, since this tool has allowed me to create the equivalent of a YouTube channel where I can upload all the material that I have available so that my clients and followers can access at any time to see the material that provokes them in a simple, easy and fast way.
The ability to answer questions during the webinar. I like the ease of being able to distribute our on demand video content.
There's also some room for improvement with the Marketo integration - it is a bit more complex than configuring a WebEx account.
We were trying to drive qualified leads to our webinar program, but that unfortunately didn't work out.
Platform for webinars in cyber security.
Everything. The service, the product is really buggy and hard to use. The BT team tries to squeeze more money out of you after getting paid a premium. The integrations took half year to work properly. Can't launch a campaign because they want more money for better targeting, after you paid for it already.
Nothing, use Zoom and upload to your website / youtube for the same results at a fraction of the price.
Our relationship with our account rep Hannah, who did everything in her power to find ways to help us find some form of success on the platform. She was incredible. They responded to my initial review which I appreciate and have softened some of the language below.
Onboarding experience was rough around the edges and integration isn't super user friendly. 1. HubSpot integration requires you to manually map every field. 2. You can't push data to BrightTALK. This means you have to use their form for sign up which means: 3. You have to send people to a page hosted on their website. The other option is hosting their form on your own site, but there is no code customization. Both options result in you losing user-level tracking and an inability to track events and goals in Google Analytics. Essentially, you're losing tracking on the effectiveness of your entire webinar program. 4. This also means that they're providing information to BrightTALK, so not only are they going to hear from us, they're going to get emails from their marketing team about other unrelated webinars. 5. Despite selling us the natural fit of their audience, registration numbers were incredibly low. They tried to compensate by giving us 4 premium, mock-live webinars. We tried that once and got 5 signups, one was me, one was a BrightTALK employee. It wasn't even worth the effort to get it live. **UPDATE: They responded to this bullet claiming they got us 50 free leads. I went back to check on the quality and I counted 3 that resembled anything remotely close to our target market. Others included companies like XYZ, Personal, Test, Withheld and a competitor. 7. After all of this and constant back and forth, we decided it wasn't worth the effort to continue using their platform, despite the fact that we had 6 months left on our contract. After informing them of our decision, they responded claiming we have had 28 views on a webinar in 6 months. Half of those views were from internal employees. **UPDATE: They have since followed up. While I don't agree with most of it, I appreciate the follow-up.
None. We were trying to drive qualified leads to our webinar program, but that didn't work out.
We put so much effort and time into creating educational or thought-leadership webinars. Without BrightTALK, our webinars didn't continue to drive significant interest, prospects, or leads. With our brighttalk channel, we can drive interest to prospects, and continue to utilize our assets!
My only complaint is that to 'replay' a webinar, you have to schedule it 21-days in advance, minimum. Ideally, we would be able to replay a webinar the following day or days, to continue the momentum from our promotions.
Continue to utilize webinars and drive prospects
Easy to access, relevant topics, quick login, interfering speakers
Sometimes not specific enough or the speakers have less experience
It's is a good practice to share the knowledge and best practices
The structure, moderator(s) and networking.
Nothing, I am a speaker for Bright Talk, not using their products per se.
Trying to understand and learn how organizations are working with people, process and technology, implementation, wins, and outcomes. client benefits.
My events coordinator said it was easy to use with excellent connectivity.
It took us a while to understand the product, but it was worth it.
We are able to see the event attendees in real time. Great reporting tool
The best feature we like is the viewing certificates. Quality webinars and talks boost our executive's knowledge and keep them up to date with the various advancements.
There is nothing to dislike. Specific international IP Address' is blocked, and some of our executives can only access the website via a VPN. There should be more languages support.
It has been very helpful during the COVID lockdown. Our executives and consultants have improved knowledge of various information technology advances and risk and financial management updates.